International Marketing Class 3

Interim report submitting
3/12/2007

Innovation in international marketing
1. Definition of innovation 2. What is the innovation in international marketing? Process Finance Technology Business relation 3. Case study Introducing innovation in international business 1-3 pages for this topics To be submitted at Dec 3rd 2007 (Next Class)

3/12/2007 Visiting Professor Facultatea de Administratie si Afaceri Shinji NARUO .International Marketing Class 4 A. Outline of Retail industry.

Time schedule on the class & seminar time CLASS 17:00 17:50 18:00 18:50 Topics Lecture 1 Lecture 2 SEMINAR .

Table of contents Retail industry market (World top 10 retail) Retail model (Type of retail. 5. 2.1. 3. 4. Business model) Criteria of retail model definition Retail industry map One point theory (Analysis tools and method) .

Retail industry Market (World top 10 retail) 1 2 3 4 5 6 7 8 9 1 0 The year of 1975 Sears Roebuck Safeway Stores JCPenny SS cresge A&P The Kroger Marko Woolworth Ltd Federated Dept American Stores USA USA USA X X USA USA USA USA USA USA USA X X X X X X X The year of 1998 Wal-Mart Metro Sears Roebuck REWE Group EDEKA Group K mart Carrefour Tengelmann Ahold nv Dayton Hudson USA GER USA GER GER USA FRA GER HLD USA .1.

2 1 2 3 4 5 6 7 8 9 1 0 The year of 1998 Wal-Mart Metro Sears Roebuck REWE Group EDEKA Group K mart Carrefour Tengelmann Ahold nv Dayton Hudson USA GER USA GER GER USA FRA GER HLD USA X X X X The year of 2006 Wal-Mart Carrefour Home Depo.1.Inc Metro TESCO plc Kroger Traget Corp Costoco W/S corp USA FRA USA GER UK USA USA USA USA GER X Sears Roebuck (K Mart) X Schwarz Unternehmens .Retail industry Market (World top 10 retail) No.

100yen. Factory outlet. Home Electric store. • Specialty store (Fashion. . • Discount. Internet. Toys.Store retail) • Catalog.2. Combination store. Books &CD.Retail model (Type of retail. Home center) • Flat price store (99 cents. Business model) (Store Retail) • Department. Office supply. • GMS (General Merchandising Sore) • Supermarket. 1$ shop) (Non. Hyper market. Car goods) • CVS (Convenience store) • DIY (Do It Yourself. Drag store. Wholesale club. TV shopping.

Criteria of Retail model definition Business analysis for Retail industry How to categorize Retail industry? How to classify retail store? What is the criteria for anal sizing the type of store? Please apply some criteria for analyzing retail store. .3.

3.Criteria of Retail model definition 1 2 3 Criteria Operation hour Pricing strategy Product assortment Scale of store Sales presentation Description 4 5 .

catalog . TV. Daily and Grocery.3.000sqft). 9:00-21:00 (12 hours) EDLP (Every Day Low Price). Lowest price Guaranteed. General item. Super (25. Face to Face. Web.000sqft) Self service. Category killer. Specialty. Regular price sales. Hyper (200. Expensive only Food.Criteria of Retail model definition Criteria 1 Operation hour 2 Pricing strategy 3 Product assortment 4 Scale of store 5 Sales presentation Description 24 hours (Non stop). Center) CVS (100-150sqm). 10:00-5:00. Cash & Carry. One stop shopping (Mall. Full services.

Scale of store .2.Price 4.Retail industry map Brand Specialty What is this? Department A B D C GMS G H F 4.

Wholesale club Flat price store 4. Combination store..Price 4.Retail industry map Brand Specialty (Retail store integration) Shopping center. Super center. Department Traditional Papa-Mama store CVS Regular Specialty Super market GMS Hyper market Discount Store.2..Scale of store . Mall.

One point theory • Life cycle of Retail Model • Demand and supply curve • Seller’s market and buyer’s market .

Growing 1.Emering .Dead 2.Life cycle of Retail Model 3.Revival 4.Introduction 0.Declining 6.3.Matured 5.

Scale of Business 1970—1980 (10 years) Warehouse Store 1860—1940 (80 years) Department store Getting shorter and shorter WHY??? Time .

DEMAD and SUPPLY curve SUPPLY Curve Balanced Price (Market Price) Demand Curve Sales Volume (Quantity) .One point theory (Analysis tools and method) PRICE 1.

Please tell me some Product for the case.1) PRICE Change of environment in the Market. SUPPLY Curve When and Why When and Why 1)-Demand Balanced 1)-Supply Demand Curve Sales Volume (Quantity) .

2) Change of environment in the Market. Please tell me some Product for the case. PRICE When and SUPPLY Why Curve When and Why 2)-Supply Balanced 2)-Demand Demand Curve Sales Volume (Quantity) .

2.Seller’s Market & Buyer’s market Seller (Retailer) Very competitive Buyer’s Market 3 Glowing Large Market (Balanced) 2 Small Market (Balanced) 1 Seller’s Market No competition Buyer (Consumer) .

hypothesis and verification) 4.Presentation 20-30 minutes for each presentation 1. Reporting (Presentation with PowerPoint) Part 1: Common information Part 2: Analysis report (Original viewpoints. Introduction (Name. References info. team) 2. Q&A discussion . Conclusion (Findings and /or leanings) 5. on this presentation 3.

Presentation 1: • • • • • Retail industry in Japan Big name in Japan Excellent company? What is the challenges? What is the uniqueness? .

Evaluation sheet Rank A B C description Top quality of the presentation Very good presentation Satisfaction (OK) Need more study Not acceptable D E .

Guidance for next class Japanese Retail company • Seven & I • AEON Group • Mitsukoshi .

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