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AMD NOTEBOOK CONSUMER PLATFORM TRAINING

2011 AMD Mainstream

AMD TECH VOICE

WHAT WE WANT YOU TO UNDERSTAND


The 2011 Mainstream Notebook Platform Enables
Key Message Pillars

Vivid Visuals
VISION Engine enables Discrete-Level HD graphics at every price point

Personal Supercomputer
Worlds first APU with Quad-Core Turbo and up to 400 AMD Radeon Cores

AMD AllDay Power


Up to 9 hrs. resting battery life1 and a superior visual experience

1 See footnotes on pp. 51-52, configurations on pp. 53 AMD Mainstream Client Platforms | 2011 | Confidential

H2 2011 AMD NOTEBOOK PRODUCT POSITIONING

AMD
$749+

Intel
Core i7

AMD A8 Series

$599+

AMD A6 Series

Core i5

System Price Point**

$499+

AMD A4 Series

Core i3

$399+

AMD E-Series
E2-XXXXM (Sabine Platform) E-XXX (Brazos Platform)

Pentium

<$399

AMD C-Series

Celeron/Atom

**Estimated system price points for reference only. Subject to price variation based on regional configurations.

AMD Mainstream Client Platforms | 2011 | Confidential

Why settle for smart when you can be Brilliant?


AMD A-Series
AMD A-Series APU
Tag Line Graphics Direct X Brilliant HD Up to 400 Radeon Cores DirectX 11

Sandy Bridge
Intel Sandy Bridge
Visually Smart 12 Execution Units Direct X 10

Power Consumption
Image Stabilization Wireless Display Flash Video Acceleration Flash Video Upresolution

Lower
AMD Steady Video7 AMD Wireless Display Yes Yes

Higher
Wi-Di Yes No

7 - See footnotes and configurations detail in backup

AMD Mainstream Client Platforms | 2011 | Confidential

IMAGE ENHANCE WITH AMD STEADY VIDEO


Steady Video is an AMD A-Series exclusive feature By applying advanced algorithms behind the scenes, users do not have to deal with shaky or unstable video ever again! Capabilities scale with hardware and are end user controlled Image stabilization brought to popular video content websites!

AMD STEADYVID
Coming May 2011

AMD Mainstream Client Platforms | 2011 | Confidential

2011 AMD MAINSTREAM PLATFORM


DELIVERS ALL-DAY BATTERY LIFE

AMD All-Day Power


Power-gating shuts off components not in use
AMD Turbo Core enables tasks to complete quickly so that the PC can rest
2010 Platform 6 hours 2011 Platform Adds 2 hours

Get up to 9 hours of Resting battery life1


1 See footnotes on pp. 51-52, configurations on pp. 53 AMD Mainstream Client Platforms | 2011 | Confidential

AMD TURBO CORE TECHNOLOGY


OPTIMIZING PERFORMANCE AND POWER 3D Gaming Graphics-intensive Highly threaded, workload multi-tasking workload

Virus 3D Video HD Game Editing eMail Scan

Video Transcoding

Optimizing

BOOST

BOOST

CPU and GPU performance adjusts dynamically


Application performance optimized within thermal and power limits Consistently great user experiences
X86 CPU Core GPU Core

Examples for illustration purposes only

AMD Mainstream Client Platforms | 2011 | Confidential

AMD VISION BRANDING EVOLUTION


2010 Branding and Messaging focused all on USAGE and BENEFITS 2011 Branding and Messaging will bring back LINE LOGIC and TECHNICAL benefits

A Series Vision

E Series Vision

C Series Vision

AMD Mainstream Client Platforms | 2011 | Confidential

VISION 2011 UPSELL STRATEGY


Feature
Maximum Computing
Enthusiast HD and 3D entertainment Advanced 3D Entertainment Ultimate 3D Blu-ray/HD entertainment 3D Stereoscopic gaming View multiple HD monitors and media AMD Dual Graphics AMD Smooth Switchable Graphics Quad Turbo up to 2.6 GHz AMD A8-3500M

Graphics
AMD Radeon 6650M 400 Radeon Cores

Performance
Up to 24% better Visual Perf than V215 Up to 54% better Compute Capacity than V214 Up to 313% better Visual Perf than V013 w/DG Up to 673% better Visual Perf than V012

High Performance HD & 3D Quad-Core Quad-Core Discrete-Level Graphics Discrete-Level Graphics Dual-Graphics Enabled Dual-Graphics Enabled

Dual-Graphics Enabled Quad-Core Discrete-Level Graphics AMD Turbo Core

MAXIMUM COMPUTING HIGH & STREAM PLAY PERFORMANCE EVERYDAY PC HD HD & HD INTERNET EXPERIENCE 3D Enthusiast HD social PC entertainment Photo editing &Blu-ray entertainment Rich HD streaming andentertainment HD browsing&&and 3Dmedia creation HD movie playback
Quad Core w/Turbo Core AMD

AMD Turbo Core AMD Turbo Core

AMD All-Day Battery Life

HD creation & Blu-ray entertainment HD creation & Blu-ray Playback AMD Avivo auto image enhance/stabilization Create and edit HD videos Advanced gaming with DirectX 11 Edit/mix music

Radeon Up Advanced browsing Photo editing &Entertainment Image 3DCasual gaming32% better Visual Capacity Rich HD streaming and browsing Email, chat and edit HD videos Perf than HD Internet3D Blu-ray Playback EnhanceCreate and video gaming mobileV1than creation & HD movie playback (Auto Stereoscopicto files for Convert social27% better Compute networking AMD 6520M Up to Post Process/Stabilize) 320 V1 Run mainstream image11 and MMO Advanced gamingmonitors and V0 Rich social media Radeon Up to with Visual Perf than Ultimate 3D DirectX AMD Avivo auto online Mainstream,Blu-ray/HD AMD A6-3400M devices Watch HD videossoftware Discrete Level GFX View multiple HD 233% betterDirectX 11 Cores AMD entertainment enhance/stabilization gaming Enjoy photos, music and play DVDs media All-Day battery life Edit/mix music
11 10 9

Play & Stream HD


Photo editing & HD movie playback Photo editing & HD movie playback Mainstream, DirectX 11 and MMO gaming Convert video files for mobile devices AMD All-Day battery life

Feature

Graphics

AMD All-Day Battery Life

HD Internetw/Turbo QuadDual Graphics AMD Turbo Core VISION Engine Core Core Technology Application Acceleration AMD Smooth Discrete Level GFX Everyday PC Up to Image Enhance AMD 12 hours Switchable Graphics AMD All-Day DirectX11 Rich HD streaming and PC entertainment battery (Auto Post battery life! Rich HD streaming and browsing life Quad Run mainstream software Turbo up to 2.6 AMD A4-3300M Process/Stabilize) Enjoy photos, music and play DVDs Dual Core GHz Casual gaming AMD E-350 Rich social Discrete Level GFX media AMD A8-3500M C-50 HD Internet Experience AMD A6-3400M
HD browsing & social media HD Internet browsing Watch HD videos online Email, chat and social networking

AMD Radeon HD 6650M 6520M 6480M 6310 6250


VISION Engine Application Acceleration AMD All-Day battery life AMD E-330

AMD Turbo Core Discrete Level GFX DirectX11 AMD A4-3300M

AMD Radeon 6480M 240 Radeon Cores

Performance Perf than V0 Up to 153% better Visual

80 Radeon CoresAMD 400 320 240 Radeon Cores


Radeon 6310 80 Radeon Cores

Up to 61% better Visual Up to24% better 3D 32% 153% better 10X better Performance20106 V2 Perf than V0than V011 15 Visual Performance Perf than 8 V1 4 than Intel Atom Up to 20% better Up to54% better 27% 158% better Compute Visual Perf than V0 2010 Compute Capacity than Up to 61% better Capacity than Up to10 better Compute Capacity than V0 V2 20105 V014 V1 20% V07 2010
6 5

Up to 158% better Compute Capacity than V07

Up to 313% better Visual Up to 233% better Perf than V0than V09 Visual Perf 13 w/DG Up to Visual Performance 673% better Up to 10X better 3D than Intel Perf VisualAtom than V012
4

HD Internet Technology Up to 12 hours battery life! Dual Core AMD C-50

AMD Radeon 6250

4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 See footnotes on pp. 51-52, configurations on pp. 53

AMD Mainstream Client Platforms | 2011 | Confidential

THANK YOU

TOGETHER WE CAN WIN!

AMD Mainstream Client Platforms | 2011 | Confidential

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