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The Diet Restaurant

Presented to: Dr. Ahmed Samir Presented by: Leena waleed Click to edit Master subtitle style Sara Makary

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Introduction

Maintaining or improving health has become more important to many people in Egypt in recent years. would like to open a Restaurant that will provide people with delicious and unique healthy & organic food. help you further, we've provided nutritional information so people can make informed choices about what to eat.

We

To

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Our objective

We

would like to enter the market and giving people a combination of great, healthy, interesting food, and an environment that attracts "trendy" people.

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Swot analysis
Weaknesses
qMost of the people in Egypt dont have a healthy lifestyle & they dont like diet food.

Strengths
Creativity in making new dishes.
q

Uniqueness in the menu, the chefs, the environment.

q

Threats Opportunities
Lack of competition (Monopolizing the market).
q

qNew restaurants being opened in the same field.

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Marketing mix
Product:

The Diet Restaurant serves delicious & unique diet food and beverages for those who have committed to a healthy diet or for those who have developed healthy eating habits.
Pricing

Strategy:

The Premium strategy will be used since we Use a high price where there is a uniqueness about our product.

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Marketing mix ( Contd)

Place:

Maadi
Promotions:

Internet Magazines

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Competitors
q

Although most of the restaurants serve a diet section, but this section is very small; so we dont have a specific competitor as we are the only restaurant in Egypt that is specialized in diet and vegetarian food.

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Market share
Total

Demand = 432,000

40%

of people while dieting will prefer eating at home (172,800) Gap= 432,000-172800= 259,200

Mkt

Estimated

production per year = 150*30*12=54,000

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Product mkt relationship

Since

we are new in the market and our product is new, the Diversification strategy will be used.

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Product life cycle

The Development phase:
The

primary goal is to establish a market, build primary demand for the product class. development phase begins by deciding to develop a new product idea. this phase the sales are zero and the revenues are negative, Promotion costs are high as we need to

The

During

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Product life cycle ( contd)

The Growth Stage:
The

Growth Stage is characterized by rapid growth in sales and profits as consumer clearly feel that our restaurant will benefit them in some ways and they accept it, we will see a period of rapid sales growth

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Product life cycle ( contd)

The Maturity stage: The primary goal is to maintain the market share thats why the maturity stage is the most profitable stage where stability exists. In order to maintain the maturity stage:

Meeting customer needs continuously by making surveys. Creativity in our dishes. Offering new and improved services.

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Product life cycle ( contd)

The Decline stage: Sales and profits start to decline; in this stage we may try to change our pricing strategy to stimulate growth and making some attractive offers.

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Questionnaire
Q.1Gender ?

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Questionnaire (Contd)
Q.2 Age ?

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Questionnaire (Contd)
Q.3 Whats your profession?

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Questionnaire (Contd)
Q.4) Whats your income Level ?

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Questionnaire (Contd)
Q.5) Are you concerned about the types of food you eat (i.e. do you consider whether they are healthy for you?

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Questionnaire (Contd)
Q.6)How healthy is your lifestyle ( exercising, eating healthy food, etc)?

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Questionnaire (Contd)
Q.7) What do you think if Diet Restaurants are opened in Egypt ?

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Questionnaire (Contd)

Q.8) For those who have tried to have a diet system, what are the things you dont like in a diet food? Most of the respondents who tried the diet system said that they dont have many options to choose from, and they have to eat at home in order to stick to the diet system

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Questionnaire (Contd)
Q.9) How many times do you usually eat in a restaurant ?

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Questionnaire (Contd)
Q.10) What would encourage you to try a new restaurant ?

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Questionnaire (Contd)

Q.11) Would you like to have nutritional information about how the dishes are cooked in restaurants ?

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Questionnaire (Contd)

Q.12) How much are you willing to pay for a full healthy meal?

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Questionnaire (contd)
Q.13)Which colors attract you in a restaurant ?

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The Technical stage fixed assets

Building Machines 200 m 20,615/ meter

4,123,000 L.E

400,000 L.E 200,000 L.E 80,000 L.E

4,803,000

Tools & equipment Furniture

Total F.A

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Utilities
Item Monthly Yearly

Electricity

6,000 L.E

72,000 L.E

Water Gas

500 L.E 100 L.E

6,000 L.E 1,200 L.E

Phone Internet

100 L.E 195 L.E

1,200 L.E 2,340 L.E

Human Resources
Item No. of employees 7 Salaries/mont Salaries/ye h ar 7000 L.E 84,000

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Waiters

L.E

Cleaners

2,000 L.E 24,000 L.E

Manager

3,500 L.E

L.E

42,000

Accounta

1,500 L.E

18,000

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financial
Total

investment = Total Assets + Working Capital = 4,803,000 +

5,191,740 82,740+306,000
Self

finance = 60% = 3,115,044 Loan = 40%= 2,076,696 = 14%= 290,737

Bank

Interest

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Financial(contd)
Income Statement for the Construction year Revenues: 0 Expenses:

Utilities 82,740 Advertising

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Financial (contd)

Balance Sheet for the construction year

Fixed Assets: Long term Liabilities:

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Cash flow
C lu n o m1 C lu n o m2 C lu n o m3 C lu n o m4 C lu n o m5 C lu n o m6

Ya Oe er n C S IN AH Rv n e: eeus

Ya t o er w

Ya t r e e r he

Ya Fu er or

Ya f e e r iv

7 6 ,0 0 ,6 8 0

8 3 ,8 0 ,4 4 0

9 7 ,2 0 ,2 8 8

1 ,2 6 0 0 0 ,1 8

1 ,2 6 1 1 2 ,7 8

CS OT AH U s la s a rie U tilitie s B n L a (in ak on t 1% 4 ) In e to s v n rie A v rtis g d e in M in n n e a te a c

36 0 0 ,0 0 8 ,7 0 2 4 76 7 0 ,0 7 3 6 ,2 0 ,0 7 0 7 ,0 0 2 0 4 0 ,0 0

31 0 2 ,3 0 8 ,7 0 2 4 76 7 0 ,0 7 3 2 ,5 0 ,2 0 6 4 ,0 0 0 0 4 0 ,0 0

37 6 3 ,3 5 8 ,7 0 2 4 76 7 0 ,0 7 3 8 ,5 8 ,3 1 8 4 ,0 0 0 0 4 0 ,0 0

34 3 5 ,2 3 8 ,7 0 2 4 76 7 0 ,0 7 3 5 ,6 7 ,5 0 6 4 ,0 0 0 0 4 0 ,0 0

31 4 7 ,9 4 8 ,7 0 2 4 76 7 0 ,0 7 3 2 ,2 0 ,7 8 0 4 ,0 0 0 0 4 0 ,0 0

D pe iaio :( % er c t n 5 ) M c in s ah e E u mn q ip e t F rn re u itu T T LC S O T OA A H U In o eb fo ta c m e re x Txs ae In o ea r ta c m fte x D p c tio e re ia n C S FO AH L W

2 ,0 0 0 0 1 ,0 0 0 0 4 0 ,0 0 42 20 7 , 7, 1 3 9 ,9 3 ,3 5 8 3 9 ,9 3 ,3 5 8 (3 ,0 0 4 0) 33 19 3 , 6, 8

2 ,0 0 0 0 1 ,0 0 0 0 4 0 ,0 0 44 86 7 , 0, 7 4 2 ,1 3 ,0 6 2 4 2 ,1 3 ,0 6 2 (3 ,0 0 4 0) 39 21 3 , 9, 2

2 ,0 0 0 0 1 ,0 0 0 0 4 0 ,0 0 45 57 0 , 8, 7 4 9 ,5 0 ,6 2 1 4 9 ,5 0 ,6 2 1 (3 ,0 0 4 0) 46 85 0 , 5, 1

2 ,0 0 0 0 1 ,0 0 0 0 4 0 ,0 0 47 17 7 , 7, 0 5 3 ,4 1 ,4 4 0 5 3 ,4 1 ,4 4 0 (3 ,0 0 4 0) 54 04 1 , 0, 0

2 ,0 0 0 0 1 ,0 0 0 0 4 0 ,0 0 49 69 1 , 6, 6 6 9 ,7 7 ,2 9 5 6 9 ,7 7 ,2 9 5 (3 ,0 0 4 0) 62 57 7 , 6, 5

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Financial (contd)
Net

Present Value=

2,401,416.4+2,036,797.4+1,694,003.6+1,406, 354.4+1,166,807.6 = 8,705,379.4 which is greater than the initial investment (5,191,740 )

Pay

back period= 1 + 1,829,757

= 1.4

3,992,123

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Appraisal report
The

Net present value & the pay back period showed us that the project will be feasible as we the pay back period will take one year and 4 months. investor decision will recommend this project as its feasible.

The

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THANKS..

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