Professional Documents
Culture Documents
Sana Tehreem
BAM-9232
TOPIC
Pakistans image has been tarnished by world outside? It has been portrayed as nontolerant society and affected our tourism industry. Prepare a plan to enhance the soft image of Pakistan.
Reasons of tarnished image of Pakistan.Mr. Sohaib Role of US & NATO & who is responsible ...Mr. Usman
Our tourism Industry & Recommendations...............Miss Sana
Afghanistan lies in the north- west side, in the west of Baluchistan province, Iran is situated. In the east of Pakistan lies India and in the south lies the Arabian Sea and at north side, china is situated.
Pakistan is a great Muslim country with rich culture.
Pakistans Image
Introduction
In 20th Century, the image/reputation of Pakistan was well and good.(before 1980) In 1999, Many tourists traveled to Pakistan, followed by business travelers (18.3%), holidays and recreational travelers (13.4%), and religious tourists (2.5% of total tourists to south Asia region).
But Now.
Its image has been tarnished by outside world. Before 9/11 attack in US , the reputation of Pakistan is continuously declining and some major events led it to the bottom of countries list.
BBC World Service Country Rating Poll, the (second most negatively viewed country of the 16 countries and the EU, just behind Iran.)
Presently Pakistan is the most misunderstood country in the world and it is considered a nontolerant society by world outside.
Does the world outside really view Pakistan as a non tolerant society? Do we, as Pakistanis have a non tolerant society? Are we terrorists?
Foreign Media
Foreign media is a reliable media. Pakistan and its army/Intelligence agencies have become the target of foreign media. It plays much role to destroy the Image of Pakistan.
Foreign Media
After leak of a NATO report, appeared in BBC
BBC quotes: A secret NATO report seen by the BBC suggests the Taliban in Afghanistan are being directly helped by the Pakistani security service (ISI).
BBC, Pakistan helping Afghan Taliban NATO CNN, (Canada): Pakistan ties to Taliban raised in report, By Nick Paton Walsh
Cont.
Financial Times, (UK): US report says Pakistan backing Taliban, By Matthew Green. Washington Post, (US): NATO report: Pakistan
spy service still aiding Taliban in Afghan war, By Richard.
Cont.
New York Times, (US): NATO Plays Down Report of Collaboration Between Taliban and Pakistan. Telegraph, (UK): Pakistan security services 'intimately involved' with assisting Afghan Taliban, Chris Irvine.
History
Following wars were fought in the Asia region near Pakistan. Soviet-Afghan War(1979 1989) US-Afghan War (2001-Present) Iraq War (2003-2011)
Cont.
The country has been badly destabilized by the Afghan war. Taliban and al Qaeda militants who fled the 2001 US-led invasion crossed into Pakistan, where they regrouped and launched their own Pakistani insurgency. Taaliban introduced their own Shariah law and Nizam E Adl.
TTP Activities
Suicide bombing Disrespect of minorities Human rights abuses Massacre campaigns Human trafficking Oppression of women Terrorism against civilians
Al-Qaeda
Al-Qaeda is a global militant Islamist Organization founded by Osama Bin Laden in Peshawar (Pakistan) in 1988. it operates as a network of multinational stateless army. A Radical Sunni Muslim movement calling for global Jihad and a strict interpretation of Sharia Law. US, UK and Nato declared it as a terrorist organization.
Al-Qaeda
Al-Qaeda has attacked civilian and military targets in various countries. 9/11 attakcs,1998 US embassy bombings and the 2002 Bali bombings. The US Govt. responded to the 9/11 attacks by launching the war on terror.
Terrorist attacks
Before 2001 there was not a single suicide attack in Pakistan and now.. The annual death from terrorist attacks has risen from 164 in 2003 to 3318 in 2009, with a total of 35,000 Pakistanis killed as of 2010. Government of Pakistan cost $68 billion.
1. Terrorist attacks
These include; Suicide attacks Assassinations of Popular Political Leaders
Benazir Bhutto
The assassination of Benazir Bhutto occurred on 27 December 2007 in Rawalpindi, Pakistan. Shots were fired in a political rally at Liaqat National Bagh.
2. Corruption
Corruption is rampant in Pakistan from grass root level.
3. Political uncertainty
The political system of our country is highly unpredictable and volatile.
by
Pakistani
Swat operations
Operation Rah-e-Rast, began in 2009 and involved the Pakistani Army and Islamic militants in a fight for control of the Swat district of Pakistan. The first battle of Swat had ended with a peace agreement, that the government had signed with the Taliban in February 2009.
6. Economic Instability
Lack of foreign investment in the country.
7. Illiteracy
Majority of the population in our country is uneducated leading to slow growth and progress.
8. Pakistani Media
Pakistani media is highlighting the negativity of our country rather than creating a better image of Pakistan.
9. Flight of Youth
Insecurity and lack of job opportunities
Two NATO helicopters, an AC-130 gunship and two F15E Eagle fighter jets entered into the Pakistani border area of Salala in FATA and opened fire at two border patrol check-posts. killing up to 24 Pakistani soldiers and wounding 13 others. Shamsi Airfield Vacation & closure of NATO supply.
Our Pro American Government and our corrupt leaders; US has short term commitments to achieve long term goals and use our policies makers as puppets.
Our Nation we have an ethical problem; we always blame on others and have not true intentions to do the work.
China
China has very much rich in culture. China has good economic system. The level of corruption is very low.
Iran
Govt. of Iran is not a pro-American. In fact they are totally against the pro-American policies. It is also considered as negative country.
Cont.
According to Ministry of Tourism, in 2001, before the 9/11 attacks, 1,400 foreigners headed to northern areas. However, in 2002 only 99 mountaineers ventured to Pakistan. Foreign governments asking their citizens to avoid visiting Pakistan.
Cont.
Govt. of Pakistan should give limited access to Americans because US is using our leaders, our policies makers or strategic planners as puppets. Our policies and commitments should be changed with US. Our Govt. should provide necessities of life to its civilian properly.
Cont.
There should be proper implementation of Law and Order in the Pakistan. Our media should not highlight the negative points. It should Market our Country Properly.
Pakistani Ambassadors should display good image through good behavior with foreigners.
Cont.
The quality of education should be improved so that our nation would produce more engineers, doctors, scientists and true religious scholars (not extremist)
Airports play a role as marketing vehicles so as to market the whole country, So our airports should be supportive and more friendly to European and American airlines
Cont.
Promotion of culture, art should be there to enhance Pak's image abroad. Our tourism industry should do effort to promote tourism in Pakistan that will also secure our image.
May ALLAH ALMIGHTY secure our beloved country from external and internal threats.