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Philadelphia Cultural List Cooperative

Philadelphia Cultural List Cooperative DAY
What is the Philadelphia Cultural List Cooperative?
Master database of mailing lists compiled from participating Cultural Alliance member organizations. •Simplifies mailing list exchanges •Saves time and money for cultural marketer •Learn about your direct mail response rates

Philadelphia Cultural List Cooperative DAY
In five years…
475,003
500,000 450,000 400,000 350,000 Number of 300,000 names 250,000 200,000 1 50,000 1 00,000 50,000 0 398,669 355,749 222,000 1 90,000

1 00 80 60 40 20 0 Member Organizations 2003 2004 2005 2006 23 41 56 65

83

Names Out

2007

Philadelphia Cultural List Cooperative DAY
1812 Productions ♦ Abington Art Center ♦ The Academy of Vocal Arts ♦ Allens Lane Art Center The American Poetry Review ♦ Annenberg Center for the Performing Arts ♦ Arden Theatre Company Ars Nova Workshop, Inc. ♦ Art Sanctuary ♦ Art-Reach, Astral Artistic Services The Bach Festival of Philadelphia, Inc. ♦ Battleship New Jersey Museum and Memorial ♦ Bristol Riverside Theatre BuildaBridge International ♦ Center City Opera Theater ♦ Chamber Orchestra of Philadelphia Cheltenham Art Center ♦ Civil War and Underground Railroad Museum of Philadelphia The Curtis Institute of Music ♦ Delaware Symphony Orchestra ♦ Delaware Theatre Company Eastern State Penitentiary Historic Site, Inc. ♦ Enchantment Theatre Company ♦ Fairmount Park Art Association First Person Arts ♦ Franklin Institute Science Museum ♦ Geographical Society of Philadelphia Gershman Y Branch of Jewish Community Centers of Greater Philadelphia ♦ The Grand Opera House Greater Philadelphia Cultural Alliance ♦ The Historical Society of Pennsylvania Independence Seaport Museum ♦ Inliquid.com, Inc. ♦ Institute of Contemporary Art ♦ InterAct Theatre Company International House Philadelphia ♦ Japan America Society of Greater Philadelphia ♦ John Bartram Association Kimmel Center, Inc. ♦ Lantern Theater Company ♦ Main Line Art Center ♦ Mann Center for the Performing Arts Mendelssohn Club of Philadelphia ♦ Mercer Museum of the Bucks County Historical Society ♦ Mum Puppettheatre Musicopia (formerly Strings for Schools) ♦ National Constitution Center ♦ Opera Company of Philadelphia Painted Bride Art Center ♦ Pennsylvania Academy of the Fine Arts ♦ Pennsylvania Ballet Association The People's Light & Theatre Company ♦ Peter Nero and the Philly Pops ♦ Philadelphia Classical Symphony Philadelphia Folklore Project ♦ Philadelphia Museum of Art ♦ The Philadelphia Orchestra Association Philadelphia Shakespeare Festival ♦ The Philadelphia Singers ♦ Philadelphia Young Playwrights Phoenix Village Art Center ♦ Piffaro, The Renaissance Band ♦ Prince Music Theater, Relâche, Inc.

2007 Participants

Philadelphia Cultural List Cooperative DAY
Six Dirty Little Secrets of Direct Marketing by John Elliott, Elliott Marketing 6. 90 % Group of success is driven by target, offer and response
management 5. Life time value 4. Actions trump demographics 3. Experience drives brand with customers 2. Collaborate aggressively 1. You can’t be too rich, too thin or test too much.

Philadelphia Cultural List Cooperative DAY
2008 is the second year of LIVE access to data through:

eMerg an online database e

Philadelphia Cultural List Cooperative DAY
eMerge offers
• Secure log-on grants 24-7 access to view totals, run reports, and order lists • Simple step-by-step list select wizard allow users to sort data by geography, organization, and event • Custom merge/purged lists --Browse all available list segments in the database • Download selected lists within minutes via FTP

Philadelphia Cultural List Cooperative DAY
The List Cooperative is a permissionbased program eMerge automates the list exchange
•Fill out online exchange form when using lists from other organizations. •eMerge reports who you have traded with, what you have traded for, and who is using your list. •eMerge has features to allow you to protect your list •“Do Not Exchange” flag (managed online) allows you to designate which lists are “viewable” by other organizations. •Real time list suppressions

Philadelphia Cultural List Cooperative DAY
Upgrades
• • • • • • • Improved Geography Selection – including radius selects Demographic Identification Filtering by Purchase Behavior Easier Suppressions and Suppression of Previous Orders Manage Seed Names Increased Navigation Capability Simpler Download of Output Files

Philadelphia Cultural List Cooperative DAY
Let’s take a look

Philadelphia Cultural List Cooperative DAY
eMerge Live Help – Every Friday noon-1 pm These sessions are customized for those present. Possible topics are answers to eMerge questions, looking at/working on existing queries or orders, and basics of eMerge. Feel free to drop in when you are able and stay only as long as you need to. (Registration required) eMerge Basic Training – Last Wednesday of each month from noon-1 pm Basics of pulling lists, responding to trade requests, managing your data and using reports in eMerge are topics that are covered. (Registration required) Anytime Live chats with Jim

Philadelphia Cultural List Cooperative DAY
What else? PCLC makes a case for culture.

Philadelphia Cultural List Cooperative DAY
What else? PCLC makes a case for culture.
Cultural Participation in U.S. House of Representatives District 7 (Rep. Curt Weldon)

Philadelphia Cultural List Cooperative DAY
The Cultural Alliance pays for:
Services: •List collection •File standardization and coding •Address correction •Merge/Purge •Upload complete data set to eMerge •Two Cultural Alliance staff as a help desk Deliverables: •NCOA Change file •Full Access to eMerge and training in the system •Patron Cross-Over reporting •Mapping of your audience

Philadelphia Cultural List Cooperative DAY
Cost to participants
• No fee to sign up for the Cultural Alliance program and receive your clean list back • eMerge has NO access fees. It costs nothing to run counts and do research. • Output List Fees: – $75 minimum, up to 10,000 records – $150 for 10,001 to 30,000 records – $200 for 30,001-100,000 records – $250 for 100,000 records +

Philadelphia Cultural List Cooperative DAY
Additional TRG services, not included
TRG Basic List Pull • Client provides names of organizations they would like to trade with to TRG • TRG Account Service team creates query in eMerge, runs counts and sends list requests out to prospective trade organizations • 1-business day prior to due date, TRG will follow-up with outstanding requests • On due date, TRG will pull list. Some organizations may not have responded to trade request, TRG will consult with client before pulling list. • On occasion, there may be some organizations who do not agree to trades. If TRG Account Service team members need to go back into the query to add more organizations so the count is closer to what the client requested, there will be an additional fee of $50/hour ($50 minimum).

Philadelphia Cultural List Cooperative DAY
Additional TRG services, not included
Best Prospect Recommendations & List Pull In addition to the services above, TRG researches best prospects, using response reports and/or cross-penetration reports and provides client with list of Best Prospect recommendations Price: $300 + cost of list Custom Data Management Do you have a special project and you’re not certain where to begin? TRG offers a number of services in addition to those listed above. If you have questions about the services we offer, or how we might best be able to serve your needs, please contact your Account Service team for more information.

Philadelphia Cultural List Cooperative DAY
Important Dates
November 2, 2007-Participation Confirmation form due to the Cultural Alliance.

Philadelphia Cultural List Cooperative DAY
Important Dates
December 7, 2007-All data must be provided to TRG. This is a firm deadline. 

Philadelphia Cultural List Cooperative DAY

The Greater Philadelphia Cultural Alliance’s Campaign for Culture, an umbrella marketing initiative, is funded by The Pew Charitable Trusts.