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DAY

Philadelphia Cultural
List Cooperative
Philadelphia Cultural
DAY List Cooperative
What is the Philadelphia Cultural List
Cooperative?
Master database of mailing lists compiled from
participating Cultural Alliance member organizations.

•Simplifies mailing list exchanges

•Saves time and money for cultural marketer

•Learn about your direct mail response rates


Philadelphia Cultural
DAY List Cooperative

475,003
In five 500,000
398,669
years… 450,000
400,000 355,749
350,000
Number of
300,000 222,000
names 190,000
250,000
200,000
150,000
100,000
50,000
0
100 83 Names Out

80 65
56
60
41
40 23
20

0
Member Organizations

2003 2004 2005 2006 2007


Philadelphia Cultural
DAY List Cooperative
2007 Participants
1812 Productions ♦ Abington Art Center ♦ The Academy of Vocal Arts ♦ Allens Lane Art Center
The American Poetry Review ♦ Annenberg Center for the Performing Arts ♦ Arden Theatre Company
Ars Nova Workshop, Inc. ♦ Art Sanctuary ♦ Art-Reach, Astral Artistic Services
The Bach Festival of Philadelphia, Inc. ♦ Battleship New Jersey Museum and Memorial ♦ Bristol Riverside
Theatre
BuildaBridge International ♦ Center City Opera Theater ♦ Chamber Orchestra of Philadelphia
Cheltenham Art Center ♦ Civil War and Underground Railroad Museum of Philadelphia
The Curtis Institute of Music ♦ Delaware Symphony Orchestra ♦ Delaware Theatre Company
Eastern State Penitentiary Historic Site, Inc. ♦ Enchantment Theatre Company ♦ Fairmount Park Art
Association
First Person Arts ♦ Franklin Institute Science Museum ♦ Geographical Society of Philadelphia
Gershman Y Branch of Jewish Community Centers of Greater Philadelphia ♦ The Grand Opera House
Greater Philadelphia Cultural Alliance ♦ The Historical Society of Pennsylvania
Independence Seaport Museum ♦ Inliquid.com, Inc. ♦ Institute of Contemporary Art ♦ InterAct Theatre
Company
International House Philadelphia ♦ Japan America Society of Greater Philadelphia ♦ John Bartram
Association
Kimmel Center, Inc. ♦ Lantern Theater Company ♦ Main Line Art Center ♦ Mann Center for the Performing
Arts
Mendelssohn Club of Philadelphia ♦ Mercer Museum of the Bucks County Historical Society ♦ Mum
Puppettheatre
Musicopia (formerly Strings for Schools) ♦ National Constitution Center ♦ Opera Company of Philadelphia
Painted Bride Art Center ♦ Pennsylvania Academy of the Fine Arts ♦ Pennsylvania Ballet Association
The People's Light & Theatre Company ♦ Peter Nero and the Philly Pops ♦ Philadelphia Classical
Symphony
Philadelphia Folklore Project ♦ Philadelphia Museum of Art ♦ The Philadelphia Orchestra Association
Philadelphia Shakespeare Festival ♦ The Philadelphia Singers ♦ Philadelphia Young Playwrights
Phoenix Village Art Center ♦ Piffaro, The Renaissance Band ♦ Prince Music Theater, Relâche, Inc.
Philadelphia Cultural
DAY List Cooperative
Six Dirty Little Secrets of Direct
Marketing
by John Elliott, Elliott Marketing
6. 90 % of success is driven by target, offer and response
Group
management

5. Life time value

4. Actions trump demographics

3. Experience drives brand with customers

2. Collaborate aggressively

1. You can’t be too rich, too thin or test too


much.
Philadelphia Cultural
DAY List Cooperative

2008 is the second year of LIVE access to


data through:

eMerg
an online database
e
Philadelphia Cultural
DAY List Cooperative

eMerge offers
• Secure log-on grants 24-7 access to view totals, run
reports, and order lists
• Simple step-by-step list select wizard allow users to sort
data by geography, organization, and event
• Custom merge/purged lists --Browse all available list
segments in the database
• Download selected lists within minutes via FTP
Philadelphia Cultural
DAY List Cooperative

The List Cooperative is a permission-


based program
eMerge automates the list exchange

•Fill out online exchange form when using lists from other
organizations.
•eMerge reports who you have traded with, what you have
traded for, and who is using your list.
•eMerge has features to allow you to protect your list
•“Do Not Exchange” flag (managed online) allows you to
designate which lists are “viewable” by other
organizations.
•Real time list suppressions
Philadelphia Cultural
DAY List Cooperative

Upgrades

• Improved Geography Selection – including radius selects


• Demographic Identification
• Filtering by Purchase Behavior
• Easier Suppressions and Suppression of Previous Orders
• Manage Seed Names
• Increased Navigation Capability
• Simpler Download of Output Files
Philadelphia Cultural
DAY List Cooperative

Let’s take a look


Philadelphia Cultural
DAY List Cooperative

eMerge Live Help – Every Friday noon-1 pm


These sessions are customized for those present. Possible
topics are answers to eMerge questions, looking at/working on
existing queries or orders, and basics of eMerge. Feel free to
drop in when you are able and stay only as long as you need
to. (Registration required)

eMerge Basic Training – Last Wednesday of each month


from noon-1 pm
Basics of pulling lists, responding to trade requests, managing
your data and using reports in eMerge are topics that are
covered. (Registration required)

Anytime
Live chats with Jim
Philadelphia Cultural
DAY List Cooperative
What else? PCLC makes a case for culture.
Philadelphia Cultural
DAY List Cooperative
What else? PCLC makes a case for culture.
Cultural Participation in U.S. House of Representatives District 7 (Rep. Curt
Weldon)
Philadelphia Cultural
DAY List Cooperative

The Cultural Alliance pays for:

Services: Deliverables:
•List collection •NCOA Change file
•File standardization and •Full Access to eMerge and
coding training in the system
•Address correction •Patron Cross-Over reporting
•Merge/Purge •Mapping of your audience
•Upload complete data set to
eMerge
•Two Cultural Alliance staff
as a help desk
Philadelphia Cultural
DAY List Cooperative

Cost to participants
• No fee to sign up for the Cultural Alliance program and
receive your clean list back
• eMerge has NO access fees. It costs nothing to run
counts and do research.

• Output List Fees:


– $75 minimum, up to 10,000 records
– $150 for 10,001 to 30,000 records
– $200 for 30,001-100,000 records
– $250 for 100,000 records +
Philadelphia Cultural
DAY List Cooperative
Additional TRG services, not included
TRG Basic List Pull
• Client provides names of organizations they would like to
trade with to TRG
• TRG Account Service team creates query in eMerge, runs
counts and sends list requests out to prospective trade
organizations
• 1-business day prior to due date, TRG will follow-up with
outstanding requests
• On due date, TRG will pull list. Some organizations may not
have responded to trade request, TRG will consult with client
before pulling list.
• On occasion, there may be some organizations who do not
agree to trades. If TRG Account Service team members need
to go back into the query to add more organizations so the
count is closer to what the client requested, there will be an
additional fee of $50/hour ($50 minimum).
Philadelphia Cultural
DAY List Cooperative
Additional TRG services, not included
Best Prospect Recommendations & List Pull
In addition to the services above, TRG researches best
prospects, using response reports and/or cross-penetration
reports and provides client with list of Best Prospect
recommendations
Price: $300 + cost of list

Custom Data Management


Do you have a special project and you’re not certain where to
begin? TRG offers a number of services in addition to those
listed above. If you have questions about the services we offer,
or how we might best be able to serve your needs, please
contact your Account Service team for more information.
Philadelphia Cultural
DAY List Cooperative
Important Dates
November 2, 2007-Participation Confirmation form due to
the Cultural Alliance.
Philadelphia Cultural
DAY List Cooperative
Important Dates
December 7, 2007-All data must be provided to TRG. This
is a firm deadline. 
Philadelphia Cultural
DAY List Cooperative

The Greater Philadelphia Cultural Alliance’s Campaign for


Culture, an umbrella marketing initiative, is funded by The Pew
Charitable Trusts.

Related Interests