Presented by: Group 2 Nikhil Skariah Sujan Roy Raghavendra Chandan Gokul Utsav Rahul Kulkarni

Problems faced by students:Don’t want to buy expensive books  Have to buy whole book for referring small part.  Have to buy books of different authors for there syllabus which turns out to be very expensive.

What we are proposing:No need to buy whole book  Online access will be provided to the required chapters only at lower prices.  The hard copy of the chapters will also be provided if demanded by the user.  Users will be charged on the basis of pages/chapters demanded and the importance of books.

Partners Publishing companies and authors Customer relationship Feedbacks & discount rates for more than 5 bookings in a month

Capabilities Efficiency of people to provide good services

Supply chain Digital form into system or paper version scanned & stored in system

Value proposition Sell parts of book that is relevant to the customer

Distribution Content delivered online in digital form / e-mail

Target segment University & college students, Professionals

Costs Cost of system, staff, publishers, authors & taxes

Success OR Failure

Revenues Fixed cost & variable cost

Profile of the target audience
The profile of the target audience has been determined : » The level and type of prior experience of the target audience with performing searches on-line and/or in digital libraries.

» The level and type of education of the target audience.
» The professions and positions held by the target audience. » The average and range of bandwidth speeds used by or available to the target audience. » The average and range of computer specifications used by the target audience

(Computer Processing Unit/CPU, storage, video, etc).
» Whether the target audience has continuous or limited access to the library. » From where the target audience accesses the library. » The proportion of the target audience who will ask someone else to search the library

for them; who they ask to do search for them and what their profile is.
» Whether the target audience has any disabilities, what disabilities and the proportion of the target audience with these disabilities. » The proportion of the target audience with access to a printer.

Cost Implications
The cost of implementing a digital library includes:

• The initial purchase price and recurring cost of software licensing. • The cost of upgrading to new versions of the software. • The cost of the hardware to develop and configure the library. • The cost of the hardware to host the library (i.e., needed space, bandwidth, et for internet access • The recurring cost of hosting the library. • The cost of human resources (and needed space) to develop and configure the library: » The number and skill levels of people needed. » The expected salaries. • The cost of human resources to maintain the library content: » Acquisition of new content. » Review of content to assure it meets the inclusion criteria. » Review of content to assure it meets the quality criteria. » Conversion or digitization of materials. » Identification and addition of meta-data. » Addition of documents to the library. • The cost of marketing the library.

ESSENTIAL CHARACTERISTICS OF THE SERVICE service for the students  Convenient

Pricing of the study material based on quantity of pages or extent of importance  User friendly online website for access  Reliable and quality of service is maintained  Improved service delivery time  Technical Support  Cost effective

Anticipated challenges
• Creating service awareness among the potential customer segments • The student community to target e.g. management, engineering, medical? • database build up to cater to the larger segment • Earn the trust of the customers. • Handling customer complaints. • Not having the ‘display’ advantage, the ‘browsing’ feature and not being able to carry out promotional activities are some other obvious challenges. • The discomfort of paying by cards, on account of security fears is another challenge. address that by introducing the ‘cash-on-delivery’ option. • The fact that highest number of orders and sales get registered during weekends/exam times can prove to be tough for logistics and customer service.

The approach…
• • • 24 hours help centre for order processing. Technical assistance for support and guidance Attract users to the site Family, Friends, Social media, WoM, Brand Building Provide details to evaluate a product Description, Specifications.

 Price well Have to be competitive to the most obvious options

 Provide convenient payment options Online, COD

Confirm payment

The action plan
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Consignment model: procurement based on demand pattern. Select & collect recommended books prescribed by

universities ( build up on the database)

Tie up with a logistics partner over a period of time.

Create an online data base based on past trends of orders
and market research.

Start small with WoM service in select universities in the city

itself. Expand to other metro cities. Advertise on social media
and promote through hand outs and templates.

• Great customer service • Easy to use website, hassle free payment system • Cash on delivery/Card on delivery mode of payment • Focused on user experience

5 Key factors for Sustainability:

Social Impact: Ease of information availability for people.

Focused Business Strategy: Differentiation strategy for providing service.
Economic viability: Cost Benefit Analysis, Feasibility. Capacity to deliver: Online, Home delivery. Adaptability: Changing as per the environment.

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Cost Saving  Reduction in paper consumption – A Greener  World Time Saving  Pay Per Use  Methodology

Reading Flow may not be so good Useful mainly for students Library usage is reduced System development and acceptance will be different at different levels.

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