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1980s-till date 1970-80s 1950-70s 1950s
Indian Watch Industry
Titan Industries is the world's fifth largest and India's leading manufacturer of watches. Regalia. . Octane and WWF The Titan portfolio has over 60% share in the domestic market Share in the organized watch market. It has several popular brands in its fold including Heritage. To ensure a dominant presence in the market. Aviator. the company has showrooms in every nook and corner of the country that caters to the needs of every segment of the people.
To be a world-class. . innovative and progressive organization and to build India’s most desirable brands.
To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach. . and to contribute to the community.
Total customer orientation Employee appreciation Performance culture and teamwork Creativity and Innovation Passion for excellence Corporate Citizenship .
Innovation Quality Creative Advertising Aamir Effect ‘Catalogue’ Advertising Retail Stores Cutting Edge Technology .
5 mm) Four years of intensive R&D.(thickness: 3.• Creation of Edge Slimmest commercially available watch “in the universe”. Produced indigenously. Received Best Design Award in Lifestyle Product Category • Organized by Business World. .
’94 ISO 14000 certification in 2002 TS 16949 certification in Feb ‘05 . Certified under ISO 9001 in Dec.
Aamir Effect Created by TVC. Sales soared exponentially. TVC introduced in Oct. Newspaper “Cuttings”. 2004. Used effectively to merchandise new models. Catalogue Advertising .
10000 Dealers 177 Showrooms 119 Multi-brand-stores ALL INDIA 2300 Towns 104 Towns 90 Towns 314 Towns World Of Titan Time Zones 616 Centers Service Centers .
Belgium has a Titan Clock. Sophisticated Design & Development Centre – Advanced Pro-E workstations and prototyping facility. Has international award winning designs to its credit. Every Ford Mondeo car rolling out of the plant in Genk. . The Design Studio: – – Excellent Watch and Jewellery design.
Total export sales of over Rs 100 crores in 2006-07 Ranked No. Now present in 26 countries outside India Among the top 3 brands in some Asian countries Selling 650k watches annually with increasing presence in jewellery.INTERNATIONAL BUSINESS One of India’s first companies to market a consumer brand overseas.3 amongst the top Life style Brands in the watches category by Business Today ( Oman) for the third year in a row .
C r.I nco m e i n R s . W tc e a hs Ya er .
Cr. . Year . PAT in Rs.PBT in R s. . . Year . . Cr. .
Ya er . C r.Wt h s ac e i n R s .
M ay- .M arket Cap. Crosse d Billion $ .
Competitive factors Technological factors Social factor Economic factors .
Michael Porter Model .
Product type convenience specialty Market segmentation Based on user category Competitive prices Segmentation of TITAN Watch .
Edge Raga Octane Zoop WWF Heritage Orion Nebula Sonata Exacta Titan Bandhan watches Spectra Dash Regalia Fastrack Royale Classique xylus .
Regalia. Diva. Royal. Maturity: Sonata. Fastrack. Insignia. Edge etc . Decline: Aqura Raga. Dash Orion. Octane Growth: Nebula.Introduction : WWF. Zoop.
World of Titan Showrooms Time Zone Traditional Outlets Non Traditional Outlets .
Titan Sonata) 3. Titan Nebula) 4.TITAN PRICING • Pricing Objectives 1. Titan Exacta) 2. Market skimming (i. Promotional pricing • Application of pricing strategy 1. Lower segment 2.e. Product quality • Pricing method 1.e. Market share (i.e. 1000 plus segment . Product line pricing 2. Survival (i.
Swatch Fossil Giordano. HMT. Maxima TITAN Citizen Omega.000 + Espirit. Carrera Tommy Hilfiger Fashion/Sporty Tag Heuer Hugo Boss C Dior . Longines Nebula XYLYS Price Rs 500 1000 2000 4000 5000 10000 Timex 30.Rado.Formal / Classic Raymond Weil Tissot Sonata. DKNY.
Rani Mukherjee Xylys: Rahul Bose Titan tagline: Be more Fast track tagline: How many you have? . Sales promotion 3.PROMOTION:1. Advertising 2. Public relation • • • • Advertising media: Television Print Internet • Titan brand ambassador: • • • • Titan Brand: Aamir Khan Sonata: Mahendra Singh Dhoni Raga: Gul Panag.
Public relation •Gift concept •Promotion On Occasions Sales promotion •Sponsorship •Seasonality •Promotion through Contests .
children. . youth. the big spenders. of course. the budget-conscious and. sportsmen. Customer value and offered after sales service in a showroom environment.STRENGTHS Watches as a fashion accessory Quality or price positioning Brand image Market segments with large potential: women.
WEAKNESSES Main USP is low cost watch. Lack of approach futuristic Lack of flexible thinking .
OPPORTUNITIES Nearly 34 million watches are sold through gray market channels. Currently.000 people. compared with 250 watches per 1. Exchanging offer Rural market .000 people in a developed society. sales in India stand at an low number of 25 watches per 1.
THREATS Too many players will dilute the market & the profit margin Low priced China watches Mobile phones. .
." range is priced below US$10. The Indian watch market is currently estimated to be around 42 million units. They have reason to be confident. Sonata (the budget segment).and premium segments). "Super Fiber. of which only 15 million units are from the organized-retail players Titan leads the pack with a lion's share of around 11 million units across its watch portfolio of four brands: the flagship brand Titan (mid. Swiss-manufactured brand). Fast Track (the youth segment) and Xylys (Titan's top-end. A Cricket Connection-Mahendra Singh Dhoni hails from the small town of Ranchi.
.Conclusion The opening of the Indian market and the arrival of premium Swiss brands has certainly led to Indian consumers being exposed to global brands. To the Indian consumers. but at lower prices and with better distribution and service. which offers equivalent quality. styles and various price levels. and customer centric approach which helped them to get the market. Titan has shown its differentiation. the high price of Swiss watches has helped them to realize the value of Indian brands. particularly of Titan.