By

G.Vishal Chakravarthy Prasanna Kumar Sameer Chakraborthy

35274 35310 35259

APOLLO HOSPITALS
INTRODUCTION

Apollo hospital was started by Dr.Prathap C Reddy in 1983. Apollo Hospitals was named after the first spacecraft that landed on the moon Apollo hospital has over 8500 beds in 53 hospitals in india and across asia and africa

The Apollo Group
Apollo Munich health insurance Apollo health street Limited Apollo Pharmacies Apollo health and lifestyle Limited Med varsity online limited Apollo Telemedicine Enterprises Limited (ATEL Family Health Plan Limited (FHPL) Equipment World Keimed.com Limited Apollo Global Projects Consultancy

Growth story
1983: Inception

1988: Expansion

2011:

Pioneer

1990:

Diversification
2006:Recognitio n and awards

2000: Growth

Health

care industry in India Key Players Financial Outlook of Apollo Beyond the business

Health care industry in India
  

Operates in public and private sectors and consists of hospitals and allied sectors. Country’s middle class grew from 45% in 1998 to 63% in 2012. Growing at a rate of 23% per annum with a revenue of $40 billion in 2012 which is roughly 7% of Indian GDP. Private healthcare sector accounts for nearly 80% of the health expenditure in India.

Private Health Sector

Key Players in private health sector

Financial Performance

Main sources of revenue are hospitals and standalone pharmacy outlets. With the increased network of hospitals and standalone pharmacy outlets, the revenue increased to Rs 25 billion in 2011 from 19 billion in 2010. Compound annual growth rate (CAGR) of 19%.

Beyond the business
Corporate Social Responsibility:

Apollo Reach Hospitals: To make advanced technology and experienced medical professionals accessible to the people living in rural and semi-urban areas in the country. SACHi: Saving A Child's Heart initiative (SACHi) is one of Asia's largest voluntary organizations, dedicated to pediatric cardiac care and child heart surgery for the underprivileged. DISHA is a novel telemedicine initiative to provide long distance healthcare to the under-served population.

Beyond the business
Awards and Recognitions:

International Healthcare Accreditation by American-based Joint Commission International. The Hyderabad hospital was the first in the world, outside the US, to receive JCI's Disease- or Condition-Specific Care (DCSC) Certification. Apollo Health City ‐ Hyderabad has become the first hospital in the country to be recognized as the "Best Medical Tourism Facility for 20 09‐2010" by Ministry of Tourism ‐ Government of India. Apollo Hospitals Group Website wins the “Best Healthcare Provi der Website” Award in the Internet Advertising Competition ‐ IAC 2011 by the Web Marketing Association, USA. Apollo’s Billion Hearts Beating Campaign (BHB) is the winner in the Corporate Social Responsibility category at 5th Indy’s award 2011.

Marketing Mix

 

Product: Apollo hospital provides quality healthcare services with more than 53 branches across the country. Price: The hospital is priced premium. Place: Apollo Hospitals has around 8500 beds across 53 hospitals in India and overseas. It is located in 15 different places across India Promotion:It uses both print media as well as new technologies to promote itself.

Management Overview
 Experienced

and Professional Management  Strong Second Line of Management  Board Composition  Board Processes

Key Differentiators

GNP – Global Nursing Program Tertiary Medicine: Third Party Insurance, Pharmacy, Lifestyle clinics, Consulting, HIS, Education RTLS for Patient Flow Inclusive Business Model

 

Strategic Priorities Goal:Leading Healthcare Service Provider and best in class governed corporation

Deliver World class Health Care services

Create Shareholder Value

Expand and Invest Strategically

Strategic Opportunities
 Integrated

Health Care Delivery Networks(IDN): Domestic focus and vertical integration  International Hospital Management  Medical Tourism:Develop India as a destination for international medical tourism.  Lifestyle changes  Low penetration of beds

Key Strengths
 Clinical

Excellence and Technological excellence. Management

 Experienced

 Strong

Operating and Financial Track Record

 Compassion

Key Risks
 Delay

in expansion plans of reach model is unproven

 Success

 Unavailability

of skilled resources might impact growth prospects
the non-core business

 Funding

Future Outlook
 Leader

in healthcare industry; healthy expansion plans.  Operational parameters show consistent improvement  Pharmacy business on its way to speedy recovery  Revenues to grow at a three-year CAGR of 19%, RoCE to increase

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