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Big Team

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What is Retailing
The term Retailing refers to any activity that involves a sale to an individual customer. RETAIL

Retailing is the interface between the producer and the individual consumer buying for personal consumption.
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ORGANISED

UNORGANISED

Size of Indian Retail


Size 2008 2010 416 Percentage Change 18

Estimated size of retail in India (in 353 $bn)

Share of organized retail (%) in India

12
2,30,000 Cr

71
194

Size of organized retail in India (in 78,300 Cr Rs)

Source: http://www.indiaretailing.com/india-retail-report.asp

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Kuber complex Varanasi

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About Big Bazaar Out let Parent group Owner

Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO)

Founded
Head quarter Industry website

2001
Jogeswari , Mumbai Retail www.bigbazar.com

Tag line

Is se sasta aur achha kahin nahi.

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Porters five force model

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Analysis
5 Forces
Rivalry among the competitor

Analysis
Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etc

Threat of entrants FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India. Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment. The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Consumers are price sensitive.. Availability of more choice. Unorganized retail Threat of substitutes

Bargaining power of buyers

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Customer Segmentation
Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

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Life cycle of Big Bazaar

S A L E S

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Big Bazaar At BCG Matrix


M A R K E T H I G H

G R L O O W W T H

High Market Share


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Low

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Marketing Mix
Process Physical Evidence

Product

7 P
People Price

Place

Promotion

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1.Product Mix
APPARELS Denims & T-Shirts Fabric & Cut piece Formal Wear Casual Wear Party Wear Ethnic Wear Accessories Under Garments Night Wear Dress Materials Sarees FOOD Staples Ready to eat Ready to cook International Food Spices Imported Bazaar Tea & Coffee FARM PRODUCT Fruits Vegetables Imported Fruits Dairy Products CHILL STATION Soft Drinks Packaged Juices Milk Items Frozen Foods Ice Creams HOME & PERSONAL CARE Shampoos Detergents Soaps Liquid wash Creams Deodorants Home cleaners Utensils Plastics Crockery Sundries

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Product Mix Cont..


ELECTRONICS BAZAAR Television sets Washing Machines Refrigerator Personal Care mBazaar Microwaves Small Appliances Laptops Computer Accessories Kitchen Appliances FASHION & JEWELLERY Footwear Bazaar Beauty Care Navara Star Parivar Meena Bindre FURNITURE BAZAAR Living Room Bed Room Kitchen Dinning Rooms Kids Room Been Bags Paintings Decorative Items CHILD CARE & TOYS Kids Wear Toy Bazaar Stationary Child Care OTHER SERVICES Mr. right Bakery Loot Mart Tulsi Future Money Future Generally

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2.Pricing
Value pricing Promotional pricing
Low interest financing Psychological discounting Special event pricing

Differentiated Pricing
Time pricing

Bundling

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Psychological pricing

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Time pricing

Value Pricing

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Bundling

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3.Place
INDIA

Number of out let104;


Located at main city-tier I & tier city-II; Area-10,000sq ft120000 sqft; High street area of city; & BIG BAZAR
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Approachable destination.
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4.Promotion
Below the Line Promotion Above the Line Promotion
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Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar

Giving advertise in news paper, TV. Internet (own website which give online shopping service), partnership with Bigfilx, Big FM 92.7.

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PROMOTION

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5.People

Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)

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6.Physical Evidence

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7.Process

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Positioning
High service

Low price

High price

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low service

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Organization value and customer value


*High organization value *Low customer value
Big Bazaar *High organization value *High customer value

*Low organization value *Low customer value

*Low organization value *Low customer value

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Guerrilla marketing strategy

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Future strategy of Big Bazaar


Front end operation Big Bazaar Express (<40000 sq.ft)
Standard Big Bazaar (40000 to 80000sq. Ft)

Big Bazaar
Big Bazaar Supercentres (<75000 sq ft)

Back-end Operation

In JV with Foreign Partner

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Marketing strategy
Activities
Big wish Baby registry and marriage registry

Target
All the population Married couple, waiting for marriage

Marketing Mix
Process Promotion

Women forum Interior decorator and dress designer will be appoint in all the store Networking through internet Religion Corner Adhar Rural Centric Market Tie up with IPL Improving Quality of product

Women Those customer who are very specific about their decision. All loyal customer, other net user . All the aesthetic people 720 million consumer across 627000 villages. Sports lover Prevailing as well as Prospect customer

Public relation People

E-marketing Product Mix Place Promotion Product

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Thank You

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