The 2nd Filipino ReaderCon Panel: Book Blogging Ethics

Jaime Oscar M. Salazar
randomsalt.wordpress.com Twitter: @randomsalt

The Philippine virtual ecosystem

* Data from “Digital Philippines 2011:Yahoo!-Nielsen Net Index Highlights”; “Wave 3” (2008) by Universal McCann; and “Philippine Trust Index 2011” by EON, Inc.

30%
Internet users in national urban Philippines

66%
Internet users whose place of access is the Internet café

82%
Internet users who visit social networking sites when online

90%
Internet users who have read a blog at least once

64.9%
Internet users who have started a blog at least once

37%
Internet users who trust blogs vis-à-vis other media

*Data from the National Book Development Board National Readership Survey

92%
Filipinos who say that they read

96%
Filipino book readers who read non-schoolbooks (NSBs)

58%
Filipino book readers who prefer NSBs in Tagalog

26%
Filipino book readers who always or often notice if an NSB has several good reviews

Prospects and challenges for bloggers in general

“It didn't stop you from writing it. As if every thought that tumbles through your head was so clever it would be a crime for it not to be shared. The Internet's not written in pencil, Mark, it's written in ink. ” —The Social Network (2010)

Case study: iBlog7

Concerns for book bloggers

“Writing a review takes enormous work. I cannot imagine summoning the energy I didn't feel that I needed to save a book from certain death, to wedge it into a crowded marketplace, to support a kind of writing that I esteem. ” —Wayne Koestenbaum

Disclaimer
This presentation is made for the purposes of information and education only. The use of materials that do not belong to the author and are not in the public domain is covered by: (a) the terms of applicable Creative Commons licenses; (b) the terms of applicable GNU licenses; or (c) fair use as defined by Republic Act No. 8293, the Intellectual Property Code of the Philippines. The sources of these images are identified at the end of the presentation. Copyright infringement is not intended.

Sources
Slide Description and source 1 United We Read badge: <http://filipinoreadercon.wordpress.com/posters-and-badges/> 2 Innately Human Ability: <http://www.flickr.com/photos/kulakovich/3273828447/> 3-4 Think: <http://www.flickr.com/photos/airiklopez/7028608799> 5 Internet Cafe, Golden City: <http://www.flickr.com/photos/glenpooh/688675114/> 6 Traffic lights: <http://www.flickr.com/photos/tasuki/3503304405/> 7 Plaza Miranda: <http://www.flickr.com/photos/biagkensiak/915462674/> 8 Screen: <http://www.flickr.com/photos/thomwatson/21048020/> 9 Jesse Eisenberg: <http://en.wikipedia.org/wiki/File:Jesse_Eisenberg.jpg> 10 Screen captures from Earthlingorgeous.com and Tangger.com: <http://www.earthlingorgeous.com/2011/04/complete-text-of-myiblog7-talk-topic-blogger-etiquette.html> and <http://tanggera.com/on-blogging-etiquette-product-endorsementsand-integrity/>

Sources
Slide Description and source 11 Books: <http://www.flickr.com/photos/henrybloomfield/2630711546/> 12 Dialogue: <http://www.flickr.com/photos/paloetic/5669196874/> 13 Wayne Koestenbaum: <http://en.wikipedia.org/wiki/File:Wayne_Koestenbaum_by_David_Sha nkbone.jpg> 14 La Liseuse by Jean-Honoré Fragonard: <http://en.wikipedia.org/wiki/File:Fragonard,_The_Reader.jpg> 15 Censored: <http://www.flickr.com/photos/janoma/6728069627/> 16 Reporters with Cameras in Yellowstone Park (1951) <http://www.flickr.com/photos/msulibrary/3325913841/> 17 Self-awareness cat macro: <http://cheezburger.com/rawr201/lolz/View/4052112640>

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