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THE MAMUJU SEAWEED INDUSTRY

Overview of

BUMD MAMUJU WEST SULAWESI LOCAL GOVERNMENT OWNED ENTERPISE


2009

Preface
Indonesia is a leading player in the global Seaweed sector. Indonesia fourth in seaweed production after Chile, Marocco and Philipine. Indonesia hosts a number of world class seaweed productions, and is a favorite investment target for multinational corporations as well as junior companies. The Seaweed Industry is important to Indonesia, reason for being ranked fourth is the little use of efficient seaweed cultivation areas by only 222,180 hectares or 20% out of the total area of 1,110,900 hectares. Meanwhile, the world consumption of seaweed has reached 300,000 tones per year and this figure might increase. The Indonesian Seaweed Society has targeted Indonesia to be the worlds leading seaweed producer by 2012. Mamuju Regency is one of the Regencies in West Sulawesi Province in Indonesia with prospective seaweed resource to develop seaweed industry, and after autonomy regulation implementing in Indonesian Regulation, Local Government with Local Government Owned Enterprise ( BUMD ) much seriously invited an investor to develop seaweed industry. This booklet addressed to investor become our partner to take best opportunity in Mamuju seaweed development.

Mamuju Regency Geographically it is


Mamuju Regency is the capital city of West Sulawesi Province.

located between 00 45 - 20 55 south

latitude and 45 - 1190 50 east longitude.

The regency is adjacent to North


The Government lead by a Regent which

Mamuju in the north, North Luwu in the east, Makasar straits in the west and Majene, Mamasa, and Tanah Toraja regencies in the south.The total area of 11.057,81 square kilo meters is divided into 15 districts.

elected by a direct
election. The Regency has its own autonomy as stated by Indonesian Law

The Climate is tropical with rain 500-100 mm/year, humidity average 70.35%, sunny 54.17%

Mamuju regency is an big fishery

potential supported by coastal


area of 275 kilo meters which automatically gives effects to the length of the waters. This condition makes the regency get benefit by depositing a lot of types of fish. The fishery

potential is also providing an


opportunity to cultivated shrimp, seaweed, and fresh water commodities.

PT. MAMUJU MAJU IS COMPANY OWNERED MAMUJU REGENCY WEST SULAWESI LOCAL GOVERNMENT WITH PURPOSE ACOMODATED ALL POTENCIAL RESOURCES IN MAMUJU REGENCY WEST SULAWESI TO

BUILD ECONOMIC STRUCTURE


PT. MAMUJU MAJU IS TRUE LOCAL PATHENER COMPANY FOR INVESTOR WHO CAN GIVE GUARANTED TO INVESTOR THAT LOCAL GOVERNMENT WILL FULLY SUPPORT TO THE BUSINESS

THE OBJECTIVE
WEST SULAWESI IS THE ONE REGION IN INDONESIA HAVE BEST QUALITY SEAWEED TO EUROPE AND ASIA MARKET WITH A POTENCIAL LARGE PRODUCTIONS.

PT. MAMUJU MAJU, PLAN TO SET UP


TO DAY MORE THAN 500 SEAWEED FARMER PRODUCE 18.000 Kg PER MONTH, OR 16.000 Kg PER YEAR FRESS SEAWEED, THIS FIGURE

NEW BUSINESS LINE IN SEAWEED TRADING INDUSTRY JOINT WITH

INVESMENT COMPANY WHO HAVE


GENUINE EXPERICES IN SEAWEED INDUSTRY AND INTERNATIONAL TRADE SEAWEED.

SHOW US ONLY LESS THEN 5 %


PRODUCTIVE RESOURCE WAS USED.

COMPETITIVE ANALYSIS
Gathering Information On Competitors Analyzing The Competition Competitive Analysis

ANALYZING COMPETITION

Cottonii quality is higher both in recovery and viscosity. MAMUJU REGENCY has wider coastal areas and sea water is more suitable to eucheuma cottonii culture. MAMUJU REGENCY LOCAL GOVERNMENT COMPANY and PRIVAT SECTOR forged a partnership agreement to develop the seaweed industry. GOVERNMENT full support to the industry needs

MAMUJU REGENCY ADVANTAGE OVER OTHER REGENCY

ANALYZING COMPETITION

The potential for the cultivation of seaweed in Mamuju at this time is manage traditionally by the community with the supervisory from the regional government, but this matter still far from adequate if being compare by the potential that is available.

Generally the seaweed farmer sold results of his cultivation to the broker to afterwards be sold to the cross-section company in Makasar and Jakarta to satisfy the requirement for the export market and domestic. The investor 's participation to empower the potential for seaweed really is hope for, both from the side of trade business administration and the development processing industry that have material the basis of seaweed.

Analyzing The Competition


TRUE CONDITIONS

COMPETITIVE ANALYSIS
EXPECTED CONDITIONS

COMPANY IN JAKARTA TO EXPORT

INTERNATIONAL MARKET

LOCAL TRADER MINAHASA

PT. MAMUJU MAJU TRADING

BROKERS

KOPERASI

PT. MAMUJU MAJU SEAWEED INDUSTRY

FARMER

FARMER

FARMER

FARMER

FARMER

FARMER

Gathering Information On Competitors


INDUSTRI KERAGENAN DI INDONESIA INDONESIA CARRAGEEN INDUSTRY

PERUSAHAAN COMPANY NAME

KAPASITAS TON / BULAN CAPACITY TON / MONTH

PRODUK PRODUCT

PT. GUMINDO PT. GALIC ARTHA EAHAR PT. BATIMURUNG INDAH PT. SEAMATEC PT. SURYA INDOALGAS PT. CAHAYA CEMERLANG

3000 1600 1000 720 600 500

SRC PETFOOD, RC ATCC PETFOOD, ATCC RC, JELLY ATCC

ANALYZING COMPETITION

What actions to take ?


Focus in seaweed production development to fill the shortage of supply on raw eucheuma cottonii.

Research and Development program for good quality seaweed production and more product applications for carrageen.

Target Area for Development