Presented By, Gaurav Lahoti

8/28/2012 Asian Paints (I) Ltd. 1

Company Profile
• Company Name: Asian Paints (I) Ltd.
• Founded: • Head Quarter: • Key people: • Workforce: • Website:

1942 Mumbai, India. Mr. P. M. Murthi CEO & MD 4700
Asian Paints (I) Ltd. 2

350." • 1954 Paints mascot.000 with marketing strategy "to reach consumers in the remotest corners of the country with small packs. Gattu. 1942 'The Asian Oil & Paint Company’ formed • 1945 Turnover touches Rs. the mischievous kid was born 8/28/2012 Asian Paints (I) Ltd. 3 .Company History • 1st February.

4 .Company History • 1957 – 66 Mass Marketing with more than 1000 dealers in small villages across India • 1967 India's leading paint company • 1973 Asian Paint becomes public ltd company 8/28/2012 Asian Paints (I) Ltd.

Company Today • Asian Paints becomes the 10th largest decorative paint company in the world • Asian Paints is more than twice the size of its nearest competitor • Present in 22 countries with 27 manufacturing locations. over 2500 SKU's.SCM solution 8/28/2012 Asian Paints (I) Ltd. Integrated SAP ERP & i2 . 5 .

Most admired company to work for by ET-BT survey. 2000 • Asian Paints restructured itself into Growth.Company Today • Rated Best Employer by BT-Hewitt survey. 6 . Decorative and International business units and adopted SCM and ERP technology • Asian Paints aims to become the 5th largest decorative paint company in the world 8/28/2012 Asian Paints (I) Ltd. 2000 Bluest of the blue chips by Hindu Business Line.

8/28/2012 Asian Paints (I) Ltd. the company intends to build long term value in the Industrial coatings business through alliances with established global partners.Vision Statement Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. 7 . Simultaneously.

Indian Manufacturing Plants Asian Plants Bhandup (Maharashtra) in India Asian Plants Kasna (Uttar Pradesh) in India Asian Plants (Rohtak. Haryana) Asian Plants Sriperumbudur in India .

Overseas Berger International Plants Barbados Berger International Plants Jamaica Berger International Plant Bahrain Berger International Plants Singapore Berger International Plants Trinidad .

10 .International Subsidiaries 8/28/2012 Asian Paints (I) Ltd.

Tarjani Vakil Chairperson of Audit Committe 8/28/2012 Asian Paints (I) Ltd. Ashwin Choksi Non-Executive Chairman • Mr. 11 . K B S Anand Managing Director & CEO • Ms. Ashwin Dani Non-Executive Vice Chairman • Mr.Board of Director • Mr.

Dipankar Basu Mr.Directors • Mr. Rajendra Shah Mr. 12 . S Sivaram Mr. Abhay Vakil • Mr. Mahendra Choksi • Mrs. S Ramadorai 8/28/2012 Asian Paints (I) Ltd. Ina Dani • Dr. Mahendra Shah • Mr. Amar Vakil Mr. Deepak Satwalekar Mr.

Product Portfolio Asian Paints Paints Chemicals Decorative Paints Industrial Paints Pentaerythritol Pathetic Anhydride .

14 .Human Resource Strategies • A talent pool of over 4700 employees employed across 23 countries • It provide an open and interactive work culture • A sense of ownership and freedom to experiment at their workplace • Excellent training is provided to develop leaders and re-strengthen competencies 8/28/2012 Asian Paints (I) Ltd.

Marketing Strategies • Advertising Campaign. direct marketing and public relation • A total amount of 85 crore is spent on the ad campaign by Asian paint • 6 Regional Distribution Centre & 72 depots • The Supply Chain Management is backed by IT efforts 8/28/2012 Asian Paints (I) Ltd. 15 . personal selling. sales promotion.

16 .Promotional Campaign 8/28/2012 Asian Paints (I) Ltd.

17 .Market Share of Recognized Companies Market Share Asian Paint Nerolac Berger Nerolac 17 11 55 17 8/28/2012 Asian Paints (I) Ltd.

18 2 3 4 8/28/2012 .Supply Chain 1 • Manufacturer • Distributor & Wholesaler • Retailer • Customer Asian Paints (I) Ltd.

19 .SWOT Analysis Strength Brand Name of 68 Years Strong Inventory Control Operates in 23 Countries Wide Range – 8500+ colors Wide network .19000+ dealers Highest manufacturing Capacity Weakness Low market share in Industrial Paints Old Technology Opportunities Increasing Market share in Industrial Paints Automobile Companies has biggest share in Industrial Paint 8/28/2012 Threats Dominance of few countries Increasing Competition Asian Paints (I) Ltd.

8/28/2012 Asian Paints (I) Ltd.Competitors  Jenson & Nicolson India Limited  Kansai Nerolac  Berger India  Sherwin-Williams Co.  Nippon Paints Co. 20 .  PPG Industries Inc.

21 .Awards • Feb 2012 Asian Centre for Corporate Governance & Sustainability awards for the BEST GOVERNED COMPANY in 2011 • Sept 2011  Asia's Fab 50 List by Forbes Asia Magazine  Ranked13th amongst the top paint companies in the world by Coatings World .Top Companies Report 2012 8/28/2012 Asian Paints (I) Ltd.

MD & CEO. P M Murty. Asian Paints conferred upon the 'CEO of the Year' award by Business Standard • Feb. 22 . 2011 Mr. 2011 Asian Paints receives the Best Audit Committee Award from the Asian Centre for Corporate Governance & Sustainability 8/28/2012 Asian Paints (I) Ltd.Awards • March.

Awards • Awarded the "Sword of Honour" by the British Safety Council for all the paint plants in India • 2005 amongst the top 200 'Under a Billion Firms' of Asia • 2002 and 2003 Forbes Global magazine. 23 . USA ranked Asian Paints amongst the 200 'Best Small Companies of the world‘ 8/28/2012 Asian Paints (I) Ltd.

Manufacturing" award 8/28/2012 Asian Paints (I) Ltd.ranked Asian Paints amongst the leading Indian companies in Corporate Governance • 2003 Received the Ernst & Young "Entrepreneur of the Year .Awards • 2002 and 2005 The Asset . 24 .

Mauritius. 25 .Future Plans • Expansion in Maharashtra by introducing new Manufacturing plant in Satara District with investment of 735 crore • International network of technology -Australia. Egypt. Jamaica. Dubai. Fiji and Singapore • Company aims to come under top-5 paints companies list in the world in next 2 year 8/28/2012 Asian Paints (I) Ltd.

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