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Instead of stereotyping there is a need to understand the individual’s perspective to effectively manage the work. Recent issue which is getting momentum these days and is a prominent challenge for today’s manager. In recent years a lot of discussion in management about the workforce diversity. admires different leadership styles. different perception of authority. Each generation has different work values. different view about what is important in life. . One of the main issues that have been ignored is the ‘generation diversity’ at workplace.
Eliminate major confrontations and misunderstanding. Younger workers did what they were said. generations.Old view Older workers were the bosses. But now. Therefore understanding of generational diversity is important to : To understand how to communicate with diff. . no longer these rules are working. Definite rules as to how the boss was treated and the younger workers.
Mainly four generation of employees : Traditionalist / Pre-Independence Generation (1940-1950) Boomers / Post Independence Generation (1960-1970) Generation X / Pre Economic Reforms Generation (1980-1990) Generation Y / Post Economic Reform Generation (1990-2000) .Generation : Identifiable group which shares ‘years of birth’ and significant life events at critical stages of life.
Living conditions – very low . Teens experienced – rapid growth of suburbs . short life expectancies. possibility of joining jobs increased. stalled industrial development. mass impoverishment. destitute farmers. Low rates of literacy. boom in white collar jobs. loyalty to family and community. . increased availability of consumer goods . poor economy . Saw the birth of India as an independent nation.
personal options were heavily influenced by family. green revolution. . During this period – shift to a socialist economic model . Those who are able – success is linked with getting out of India to obtain higher education and work in UK r US. group or caste into which one was born. changes in economic policy . rupee was liberalized. They grew up competing for limited no. country became self sufficient in food grains. of seats available for their rapidly expanding cohort and are competitive . Teens experienced – economic options were limited . political factions grew up. This era was suspicious of authority and idealistic about their role.
During this period – number of economic reforms.75% of IIT’s migrated to US. rising divorce rates. loosened business regulations. Extra – ordinary social – change . women entering workforce. lowered restrictions on FI . Teens experienced – many employees laid off their jobs where they planned to spend their entire life. growth of electronic games and internet. reduced bureaucracy . LPG was introduced. Software Industry. more expansion of Telecommunication Industry. They thought that is logical – that self reliance became an important option in life .
making them strongly suited for global interaction. most of them were entrepreneurial and business savvy. Teens experienced – Optimistic. By 2008 – 34 Indian companies were listed on the Forbes Global 2000 ranking. capable and connected. During this period – dev of large middle—class . Indian economy grew under liberalization. Financial rewards. country was stable. tech. India.increased prod.They had a view that it is logical to live life fully now.prestigious educational power house. . They easily accept diversity of opinion as well as the western heritage of laws and customs left from old days of British rule. goal oriented. source of IT talent. political power changed without any fall out. family – centric approach . . of consumer goods.