ATTITUDES AND BEHAVIORS

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Attitude
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Attitudes are evaluative statementseither favourable or unfavourable- about objects, people or events.

A state of mind or feeling with regard to some matter

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Characteristics of Attitude
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Difficult to measure
 Indicated

by behavior, reactions to individual situations, social values

May create inflexibility and stereotypes
 Based

on inconsistencies, incorrect assumptions or other false data

Demonstrated by behavior

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Characteristics of Attitude
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Formed largely from the continuous process of socialization Positive or negative Once formed not easily changed
 New

conditions, new experience, and new information  Attitudes may be affected by age, position, and education FLW EO Office

Components of Attitude
Cognitive Component

Attitudes
Evaluative statements or judgments concerning objects, people, or events

The opinion or belief segment of an attitude

Affective Component
The emotional or feeling segment of an attitude

Behavioral Component
An intention to behave in a certain way toward someone or something

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Types of Attitudes
Job Satisfaction: A collection of positive
and/or negative feelings that an individual holds toward his or her job

Job Involvement: Identifying with the job,
actively participating in it, and considering performance important to self-worth

Organizational Commitment: Identifying
with a particular organization and its goals, and wishing to maintain membership in the organization
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Types of Attitudes, cont’d
Perceived Organizational Support (POS)
Degree to which employees feel the organization cares about their well-being

Employee Engagement
An individual’s involvement with, satisfaction with, and enthusiasm for the organization

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Behaviour
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The manner of conducting oneself. The response of an individual or group to it’s environment.

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BETARI Box Model
MY ATTITUDE AFFECTS YOUR BEHAVIOR AFFECTS YOUR ATTITUDE AFFECTS MY BEHAVIOR AFFECTS

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Cognitive Dissonance
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A state of internal tension that results from an inconsistency between any knowledge , belief, opinion, attitude or feeling about the environment, oneself of one’s behavior. It is psychologically uncomfortable.

Cognitive- being reduced to factual knowledge; act or process of knowing including both awareness and judgment.

Dissonance- lack of agreement, inconsistency FLW EO Office between one’s actions and one’s belief

Ways to Reduce “Cognitive Dissonance”
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Avoidance Denial

Change

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Example of the Process
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SFC Jones is unhappy that women are now assigned to his unit because he feels that females cannot handle stressful emergency situations. Then during a situation one female functions well during an emergency. SFC Jones experiences cognitive dissonance. How does Jones reduce this?

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Example of the Process
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Avoidance- SFC Jones delegates responsibilities so he doesn’t have to come in contact with females, or asks for a transfer. Denial- SFC Jones passes this off as an exception to the rule Change- SFC Jones thought females could not perform under stress, but he was wrong. Have you experienced this? Now you know the big words for what happened to you.

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