What is Typography?
0 Typography is defined as:
0 The art or process of setting and arranging types and
printing from them OR 0 The style and appearance of printed matter.
0 The creativity of manipulating type can make or break
a piece of design, an important aspect that some may neglect to take into consideration. 0 Those letters that we print, are simply lines, that are already drawn for us. It is just up to us as a designer to creatively manipulate them, as we do with a clients ideas to create a beautiful design.
0 To be able to use typography well in your own design
practice you will need to understand some ways of implementing styles. 0 We’ll look at working with a single word, then with a body of text.
Photoshop Typography Demo
Select Horizontal Type Tool Type your name – once as lowercase, once as uppercase. Duplicate that layer 9 times & move so you can see all 9 layers. Edit each individual text layer as an example of each typeface: Gothic (Olde English) Old Face (Garamond, Caslon, Bembo) Transitional (Baskerville) Modern Face (Bodoni) Sans Serif (Helvetica) Serif (Optima) Typewriter font (Courier) Decorative (Any script or Ornamental Font) Dingbats (Zaph dingbats, Webdinds, Wingdings) 0 Arrange your text layers into an aesthetically pleasing layout – you can overlap and experiement with horizontal/vertical layout
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0 Letter spacing or ‘tracking’ is the space between each
letter of the word. Select a text layer and change the tracking to tight (-100). Select another text layer and change it to loose tracking (100). 0 Add a shadow to one of your words – go to menu bar Layer > Style > Drop Shadow 0 Colour one text layer 0 Add an image to one of your words using Masks 0 Save your .psd file when you are done.