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Internship Project

Is it an organization study ? Is it a case study? Is it Survey of an organization ? Is it Factual observation ?

Objectives of Internship
To gain insight about functioning of organization. To analyze corporate level and functional level strategies of the company To understand and analyze the problems faced by the company. To improve your skill of diagnostic investigation. To evaluate the solutions that specific companies adopted. To provide recommendations

Defining the mission and goal Analysis of organizations external competitive environment Internal analysis Evaluating functional level strategies Efficiency Quality Innovation Superior customer responsiveness

Vision and Mission

Mission statement talks about what the company is now. It concentrates on present Vision statement outlines what a company wants to be. It concentrates on the future

Which comes first Vision or Mission ????

Industry analysis
Porters five forces Strong competitive force: Threat Weak competitive force :Opportunity Industry life cycle

Porters Five Forces

Threat of Threat of New Entrants New Entrants

Bargaining Power of Suppliers

Rivalry Among Competing Firms in Industry

Bargaining Power of Buyers

Threat of Substitute Products

The Roots of Competitive Advantage

Analyze corporate level strategy

Define Vision Mission and Goal of the company Line of business/nature of its subsidiaries Core business and diversification Has the company strategy changed over time?

Analyze Business level strategy

Identify companys generic competitive strategy Differentiation, Low cost
Identify companys functional level strategy

Analyze structure and control system

To identify what structure and control systems the company is using for implementation of strategy Degree of fit between company and structure Vertical differentiation /horizontal differentiation Are the managers being appropriately rewarded

Primary Roles of Value Creation Functions in Achieving Superior Efficiency


Function Roles for Achieving Superior Innovation

Developing superior quality

Total quality management (TQM) Design products and associate services to embody the important attributes Monitor competition for improvement in attributes and development of new attributes

Superior response to customers


For Assessing strengths:

What makes the organization distinctive? How efficient is manufacturing? How skilled is workforce? What is market share? What financing is available? Do company have a superior reputation?

For Assessing the weaknesses

What are the vulnerable areas of the organization that could be exploited? Are the facilities outdated? Is research and development adequate? Are the technologies obsolete?

Identify the Internal Strength and weakness

Many product line Broad market coverage Manufacturing competence Good marketing /HR/FINANCE skills Good material management Brand name reputations Appropriate organization structure Ability to maintain strategic change Well developed corporate strategy

Narrow product line Rising manufacturing cost Decline in R&D Poor marketing/ HR /Finance Material management Growth without direction Inappropriate organizational structure and control High conflict and politics Loss of brand name

For identifying opportunities

In which areas is the competition not meeting customer needs? What are the possible new markets ? What is the strength of the economy? Are the rival weak? What are the emerging technologies? Is there a possibility of growth of existing market ?

For Identifying threats

Are there new competitors? Is there a shortage of resources? Are market tastes changing? What are the new regulations? What substitute product exist?

Identify the External opportunity and Threat

Opportunity Expand core business Exploit new market Widen product range Extent cost or differentiation advantage Vertical integration Overcome barriers to entry Seek fast market growth Apply brand name in new area Threats Increase in competition Change in consumer taste Fall in barriers to entry Rise in substitute products Potential for takeovers Downturn in economy Rising labour cost Slower market growth

Functional departments
Marketing department Marketing processes Brand management Promotion Pricing CRM Vendor management Sales force management

Human resource Department

Recruitment and selection Performance appraisal system Reward management Training and development

Financial Department
Financial Statement analysis Inventory Management Cost analysis Cash and receivable management

Production department
Production Cycle Raw material /WIP/Finished goods Optimum utilization of resources Total Quality management JIT


Strategy: the direction and scope of the company over the long term. Structure: the basic organization of the company, its departments, reporting lines, areas of expertise and responsibility (and how they inter-relate). Systems: formal and informal procedures that govern everyday activity, covering everything from management information systems, through to the systems at the point of contact with the customer (retail systems, call center systems, online systems, etc).

Skills: the capabilities and competencies that exist within the company. What it does best. Shared values: the values and beliefs of the company. Ultimately they guide employees towards 'valued' behavior. Staff: the company's people resources and how the are developed, trained and motivated. Style: the leadership approach of top management and the company's overall operating approach.

Report Writing

Report is written to be read, by someone else , Therefore it should be easy to understand , believable and actionable.

Steps to Prepare Report Writing

Define the problem Gather the necessary information Analyze and organize the information Write a first draft Re-write to improve the draft Edit and proofread

The 5w & 1h Approach to Project Writing

Who ? What? Where? Why? When? How?

Why Do Reports Fail?

Over all message is not clear. Report is badly structured. Inappropriate language Report is full of grammatical and spelling errors.

Structure of The Report

Prefatory item Body of the report Terminal item

Prefatory Items
Cover page Declaration of student Certificate of originality (from guide and student) Acknowledgement Table of content List of tables List of graphs

Body of the project

Industry profile Company Profile:

History and products Vision, Mission and Goals Market share

Organization structure

Functional areas Research Problem study (if any) SWOT Analysis MCKINSEY 7 S FRAMEWORK Findings and Conclusion Recommendations

Evaluate alternatives
Can the company afford it? Is the solution likely to evoke a competitive response? Will employees accept the change? How will it affect other stakeholders? How does it fit with the vision, mission, objectives? Will the culture or values of the company change?

Line with your analysis Department wise Mutually consistent Written in form of action plan Describe exactly what needs to be done The solution you propose must solve the problem you identified

Guidelines for Tables

Title and number. Every table should have a number (1a) and title (1b). Arrangement of data items. Basis of measurement. The basis or unit of measurement should be clearly stated (3a). Explanations and comments: Headings, stubs, and footnotes. Designations placed over the vertical columns are called headings (5a). Designations placed in the lefthand column are called stubs (5b). Information that cannot be incorporated in the table should be explained by footnotes (5c). Sources of the data. If the data contained in the table are secondary, the source of data should be cited (6a).

U.S. Auto Sales 1997 - 2001

Table 22.1
1a 3a 5a

1 b

TABLE 22.1 U.S. Automotive Sales 1997-2001

4a 4 b


5 b

MFG GM Ford Chrysler Honda Toyota Nissan Other* Total


1997 4,766,000 4,432,000 2,312,400 940,037 1,230,583 658,000 1,161,980 15,501,000

1998 4,604,000 4,370,000 2,548,900 1,009,600 1,361,025 628,000 1,444,475 15,966,000

Unit Sales 1999 5,017,000 4,787,000 2,693,000 1,076,893 1,515,366 713,000 1,615,741 17,418,000


2000 4,953,000 4,933,000 2,470,000 1,158,860 1,656,981 744,000 1,901,159 17,817,000

2001 4,898,517 4,661,685 2,196,000 1,207,639 1,787,882 695,640 1,752,637 17,200,000


* - includes all other producers Source: Company Websites

Terminal Items
Bibliography Annexure Any Other Documentary Evidences

Must Be Arranged In The Following Order: Books Magazines Journals Newspapers Websites

APA Format for Bibliography

Alphabetical Order Author's last name, first initial. (Publication date). Book title. Additional information. Publishing company , page number. Oren Harari, 2002, The Leadership Secrets of Colin Powell, first edition, McGraw Hill, 138200.

If there is more than one author, use (&) before the name of the last author. If there are more than six authors, list only the first one and use et al. for the rest.

THANK YOU Regards Mr.PRAKASH BHOSALE MBA,BBA,MCA,ENGG Project Report & e-Marketing Consultant. EMAILS:-,, , Skype :- ebrandingINDIA Phone:- 08097027355 ,09222086563 , 022 64468587 ( prefer communication by email )