Copyright Licensing

Sandeep Hegde M Brain League IP Services

Assets of a Producer
• • • • • • • The Movie Audio Songs/clips (dialogues) Background Score Audio-visual songs/clips Images from the Movie Artworks- Sets, posters, sculptures Themes
© Brain League IP Counsels, 2012

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Acquisition of Works
• First Owner of Copyright: Section- 17 • Author is the First Owner
Commissioned works Employment agreement Work for Hire

Employer is the First Owner

• Assignment • License

9/7/2012

© Rohit Sobti, 2012

RECORD LABEL

SOCIETY

TV/RADIO LICENSEES PRODUCER

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© Brain League IP Counsels, 2012

ARTIST

Modes of Exploitation
Games (console/arcade), animation Music and Home Entertainment Copyright Owner Internet/Mobile Digital, ringtones Television Channels

Theatrical
Others, clips, remake rights, image etc
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Licensing/Merch andising In Film/Out Film Branding

VOD and Airborne

© Brain League IP Counsels, 2012

Television License

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© Brain League IP Counsels, 2012

PLATFORMS
PLATFORMS Pay TV Free-To-Air Local Cable TV VOD (S/I/T) Pay Per View Internet Mobile MODE OF DELIVERY Satellite, Terrestrial, Cable, IPTV Satellite, Terrestrial, Cable, IPTV Cable Satellite, Cable, DTH, Internet, IPTV Satellite, Cable, DTH, Internet, IPTV Websites, YouTube, Meta Café, other A/V platforms Mobile TV, through telecom operators

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© Brain League IP Counsels, 2012

Agreement Clauses
• Clearly define
– Licensed Works – Channel(s) – Programs – Platforms – Term – Territory

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© Brain League IP Counsels, 2012

Agreement Clauses
Grant of License
– Nature of License – Rights Granted – Restrictions on Grant- Program, Channel, Platform, Term, Territory – Internet (YouTube) Rights

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© Brain League IP Counsels, 2012

Agreement Clauses
• Consideration
• • • • Fixed Fee Minimum Guarantee Running Royalty Combination of the above

• Logs and Reports • Payment Schedule • Audit Clause
07-09-2012 © Brain League IP Counsels, 2012

Agreement Clauses
• Term, Termination and Renewal
– Term – Termination
• By Mutual Consent • By Breach- Unilateral • By Convenience

– Renewal – Post Termination Obligations

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© Brain League IP Counsels, 2012

Agreement Clauses
• • • • • • Warranties Indemnity- Liquidated Damages Intellectual Property Confidentiality Dispute Resolution Miscellaneous Clauses

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© Brain League IP Counsels, 2012

Digital Exploitation
• Full Film/Program, Video Songs/Clips, Audio Songs/Clips, Images • Internet and Mobile • Distribution; Derivative Worksringtones, wallpapers, games; Streaming; VOD; Rental
07-09-2012 © Brain League IP Counsels, 2012

Merchandising
• In Film/Out Film Branding • Direct Merchandising • Cobranded Merchandising • Publishing
07-09-2012 © Brain League IP Counsels, 2012

Crucial Points
• Licensed Materials and Licensed Products • Royalty on Gross/Net Sales • Development, Quality Control • Marking and Notices • Confidentiality • Intellectual Property • Non-Compete
07-09-2012 © Brain League IP Counsels, 2012

Brand Merchandising

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© Brain League IP Counsels, 2012

Advantages
• Better Brand Visibility • Promotion and Marketing • Protection Strategies • Royalties
07-09-2012 © Brain League IP Counsels, 2012

Be Mindful of the Following..
• Restrict the Rights • Manner of Usage

• Strict Quality Control
• No Transfer of IP • Registration
07-09-2012 © Brain League IP Counsels, 2012

Some Useful Forums
• Licensing Industry Merchandisers’ Association (LIMA)http://www.licensing.org/
• FICCI Frames- http://www.ficciframes.com/ • Licensing Executives Societyhttp://www.lesi.org/
07-09-2012 © Brain League IP Counsels, 2012

Thank you…
www.onlineipcourses.com www.sinapseblog.com www.brainleague.com sandeep@brainleague.com

07-09-2012

© Brain League IP Counsels, 2012