This action might not be possible to undo. Are you sure you want to continue?
IMAGINATION AT WORK
We are a high-tech infrastructure and services company with the benefit of a financial services engine.
Created by 7 idiots group
.The history of GE begins in 1878 with founder Thomas Alva Edison. The General Electric Company was founded in 1892. The first carbon filament light bulb was invented 1879.
Tradition of innovation imagination at work .
Values stated in US$ billion.Source: Interbrand / Businessweek. .
GE water technologies purify enough water to satisfy the daily needs of 39 million people around the world. .
.Every 2 seconds. a GE-powered aircraft takes off.
GE entertains and informs more than a hundred million people. .Each day.
000 lives each day.GE Healthcare technology helps doctors save nearly 3. .
GE power generation equipment creates a quarter of the world’s electricity every day. .
.GE Capital provide credit to help companies grow and people reach their dreams.
Reason for this Approach Believe that their Product as much strong that they can market themselves. . No Belief in theory of market Research. Previous Approach.10 years ago Negative towards Marketing Marketing treated just as a Support Function or even as a overhead in some of GE Business .
. demand was slow. strong regulation cont…….are facing problem in changing Environment because of so many reason like Fuel price were volatile. In the 90s GE Realize that they can not survive only with new innovation or by taking their innovative products to new market. Reason for change in approach-: Most of their new innovative product soon become normal commodities Some of their core sector like Aviation sector .
GE would need a MARKETING ENGINE that create strong relationship with customers and make full utilization of their new innovation and new market. CEO Je0ff Immelt announced that Marking is going to be as important factor as finance and other resources . To overcome all of these problem .
Challenge on Implication When they set out to build a new marketing engine for General Electric .they realized that success would need three key factor-: Principles People Process They give the marketers across the organization a common language and framework. and a means of measuring success. . innovative leadership.
Fundamental roles needed to transform marketing in to a strategic function .
. Jean Michel Cossery. The word instigator means “TO INITIATE”. VP and CMO of GE healthcare introduced the term “Technology Pusher” Healthcare system existing in 2005 was not able to meet the demands of an ageing population.
Build up a “home for future” at GE’s R&D centre at New York. . Joint venture with Intel to speed the progress of home health monitoring innovation. Connected GE information lab to experiment with sensing technology to track human activities.
Developed a creative advertising campaign for a new product. . Lowering operating cost and Increased asset utilization. Air Taxis introduced by Lorraine Bolsinger. Recognize customer trend and communicate it to the product R&D department. president of GE Aviation in the year 2004.
First customer LAN airlines of Chile. marketing Executive at GE Aviation which provide real time service update to the customers for their aircraft engine. “myEngine” introduced by Tim Swords. Pilot program. commercially launched in 2010 at Farnborough International Air show. .
. Introduction of War room by Lee Cooper & Dan Henson. Capability to work in recession. Build bridge across multiple organization.
War room include CEO. CFO. CMO. the head of operations. the general council. chief risk officer & head of business development and HR. After all this WAR Rooms become a process than just make an activity Continue the process until the economy rebound .
Group Had no common methodologies for accessing competitors from a big picture perspective. The Work of the Implementer was to Mobilize People and get things . .
STRENTHS 1. Market leader 3. strong organizational structure . High adaptability 2. 6. Knows value of proper marketing strategy and department. High quality products and services 4. Has extensive consumer base 5.
Takeover and merger opportunities could be explored for General Electric and used to acquire new customers. Increasing the ratio of trained mangers . . new resources and enter Approaches and strategies needs to be customer centric.
Marketing has equal value to the quality of product Marketing strategies are dynamic and therefore should be flexible and versatile Strategies changes with time continuously. therefore there is a need of innovative approach that serves the purpose of the time With proper marketing profits of a industries increase rapidly Use of marketing DNA helped GE to overcome difficult times of recession .