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Advertising in TV
• Children and adolescents view 40,000 ads per year on TV alone. • Much of children's viewing occurs during prime time, which features nearly 16 minutes/hour of advertising. • A 30-second ad during the Super Bowl now costs $2.3 million but reaches 80 million people.
Super bowl Ad
children continue to see advertising for violent media in other venues. and video games have been intentionally marketed to children and adolescents. . • Movie theaters have agreed not to show trailers for R-rated movies before G-rated movies in response to the release of the FTC report.Television and Movie Theaters • A 2000 FTC investigation found that violent movies. music.
In Public Places and Magazines • M-rated video games. video game magazines. and publications with high youth readership. . which according to the gaming industry's own rating system are not recommended for children younger than 17 years. are frequently advertised in movie theaters.
In the News - Boston Subway Bans GTA Ads By Chris Kohler EmailDecember 13. 2006 | 3:37:43 PM Massachusetts Bay Transport Authority has banned advertisements for M-rated video games from appearing in Boston's subway system .
.In Public Places and Magazines Transportation systems need funds and alcohol companies are willing to provide money for ad space.
November 12. . the children. all in the name of public health and.A Sobering Plan to End Subway Alcohol Advertising Posted by Michael Clancy at 11:19 AM. 2007 Alcohol advertising might pump muchneeded revenue into the Metropolitan Transportation Authority’s offers. but Brooklyn Assemblyman Felix Ortiz is moving to stop such spirituous solicitations. of course.
tobacco advertising expenditures in 38 youth-oriented magazines amounted to $217 million in 2000. • Despite the Master Settlement Agreement with the tobacco industry in 1998. . more than 160 magazines are now targeted at children.Print Media • According to the Consumer's Union. • Young people see 45% more beer ads and 27% more ads for hard liquor in teen magazines than adults do in their magazines.
• More than 20 studies have found that children exposed to cigarette ads or promotions are more likely to become smokers themselves.Tobacco Advertising • Tobacco manufacturers spend $30 million/day ($11. .2 billion/year) on advertising and promotion. • Recent evidence has emerged that tobacco companies have specifically targeted teenagers as young as 13 years of age. • Two unique and large longitudinal studies have found that approximately one third of all adolescent smoking can be attributed to tobacco advertising and promotions.
Rep. . holds up a "Joe Camel" ad from a teen magazine on the House floor showing the cigarette mascot. R-Palm Harbor. Larry Crow.
. .An illustrated section packaged with Camel ads in Rolling Stone magazine violates the tobacco industry's nine-yearold promise not to use cartoons to sell cigarettes. Pa.Associated Press / December 5. prosecutors in various states said yesterday. 2007 HARRISBURG.
In 2000. and Camel) reached more than 80% of young people in the U.6 million in advertising for the most popular youth brands in youth magazines. magazine ads for the three most popular youth brands (Marlboro. the promotional ashtrays cannot carry the Malboro logo. This is a Chinese ad. Newport. That year. tobacco companies spent $59.S. Due to Chinese government regulations on cigarette advertising. . but they can suggest the brand identity through their colors.
yet.000 beer and wine commercials annually. only 1 alcohol ad appears every 4 hours.4 ads per hour.Alcohol Advertising • Alcohol manufacturers spend $5. with most of the ads concentrated in sports programming. • Young people typically view 2. • During prime time. the frequency increases to 2. in sports programming. .7 billion/year on advertising and promotion.
Dr A. in practice. Of the 208. underage youth. It is like a promise not to drive faster than 125 miles per hour – that doesn't slow you down much.084 of them or 24. gum or jeans "The industry's own guidelines are so permissive that. they amount to no limits at all.‖ One quarter of alcohol advertising on television in 2001 was more likely to be seen by youth than adults.S Food and Drug Administration Commissioner .Alcohol Advertising Youth see more TV commercials for beer than for sneakers. ages 12 to 20. were more likely than adults of legal drinking age to have seen 51.909 alcohol commercials on television in 2001. Kessler Dean of the Yale University School of Medicine and former U. These industry codes do little to protect youth from ads that promote alcohol consumption.5%.
• Given that children begin making decisions about alcohol at an early age—probably during grade school— exposure to beer commercials represents a significant risk factor.Alcohol Advertising • Research has found that adolescent drinkers are more likely to have been exposed to alcohol advertising. .
" Winners receive a Nintendo Video Game Cube. The ad is from a joint advertising campaign for Heineken and Nintendo called "Football Action at Your Fingertip. .This ad for Heineken beer was in the October issue of ESPN Magazine.
Maxim. Pauli Girl beer appeared in Sports Illustrated. and other publications regularly read by youths..This ad for St. Aug 2004. .
sending a message that it is ―OK‖ .Popular Brands • Often make fun of drinking.
and its website advertising. We found them and others on the A&F website and in the company's fall "Back to School" catalog. has once again started alcoholizing its products. sweat shirts. such as the shirts below. its catalog.Teen clothing marketer. Abercrombie & Fitch. The products. . Some of the company's t-shirts. and jeans feature messages that blatantly encourage or trivialize heavy – and potentially dangerous – drinking. target high school and college-age youth.
Cigarette and Alcohol Advertising • "Just Say No" as a message to teenagers about drugs seems doomed to failure given that $11 billion/year is spent on cigarette advertising .
games. and merchandise catalogues." drink recipes. – The content of these sites varies widely. contests. Many of these sites use slick promotional techniques to target young people. from little more than basic brand information to chat rooms. . "virtual bars.The Internet • More than 100 commercial Web sites promote alcohol products.
use. and disclosure of children's personal information and must obtain "verifiable parental consent" before collecting. using.The Internet • In 1998. the Children's Online Privacy Protection Act (Pub L No. 105–277) was passed. • Have you ever been asked personal information on a web site? . These sites are required to provide notice on the site to parents about their collection. which mandates that commercial Web sites cannot knowingly collect information from children younger than 13 years. or disclosing this information.
and celebrity endorsements. kids' clubs that are linked to popular shows. such as product placements in movies and TV shows.Marketing Techniques • Advertisers have traditionally used techniques to which children and adolescents are more susceptible. tie-ins between TV shows and toy action figures or other products. . tie-ins between movies and fast food restaurants.
ca/.html .2006 www..hotrocket.Pixar Toys at Brazilian McDonalds 3.11./2006_03_01_archive..
• On TV. . of the estimated 40 000 ads per year that young people see. • Healthy foods are advertised less than 3% of the time.Food Advertising and Obesity • Advertisers spend more than $2. half are for food. especially sugared cereals and high-calorie snacks.5 billion/year to promote restaurants and another $2 billion to promote food products. children rarely see a food advertisement for broccoli.
com/watch?v=fUjz_eiIX8 k&NR=1 .The Fast Food Dude: Burger King Cooks Up an Indy Tie-In PDT on Tuesday. May 27.youtube. $6. Making that burger look GOOOD!! http://www. It's a tie-in to the new Indiana Jones movie.99 with medium fries and beverage). 2008 'Bite into adventure!" That's the slogan for Burger King's new Indy Double Whopper Sandwich ($4. which apparently all of North America saw simultaneously in a theater with me in Corona (and most of Canada was kicking my chair).99.
Food Advertising and Obesity • Fast food conglomerates are using toy tie-ins with major children's motion pictures to try to attract young people. • In 1 study. • At the same time. the amount of TV viewed per week correlated with requests for specific foods and with caloric intake. • Several studies document that young children request more junk food (defined as foods with high-caloric density but very low nutrient density) after viewing commercials. advertising healthy foods has been shown to increase wholesome eating in children as young as 3 to 6 years of age. • Nearly 20% of fast food ads now mention a toy premium in their commercials. .
Fast food tie-in benefits Simpsons Movie ticket sales by Jacquie Bowser.Consumers are more likely to go see a movie when it is advertised within a food commercial. . 09:10 LONDON . according to new research. Brand Republic 24-Aug-07. radio and in-theatre trailers promoting only the movie. People who saw a Burger King television ad featuring 'The Simpsons Movie' were 40% more likely to go and see the film than those who were only exposed to the television. rather than if it is advertised alone.
" Later this month. "The Dark Knight. . "Indiana Jones and the Kingdom of the Crystal Skull" has M&M/Mars.Its Batman vs. 2008 Let no summer blockbuster be without a candy partner. Now. the Hershey Company has the Batman sequel. Reese's Pieces and Kit Kat candy bars to tie in with the movie. Indy for Summer Movie Candy Tie-ins June 11. Hershey will be offering special editions of its Reese's peanut butter cups.
• Coca-Cola reportedly paid Warner Bros.Marketing Techniques • Cellular phones are currently being marketed to 6. with the potential for directing specific advertisers to children and preteens.to 12-year-olds. ." • Nearly 20% of fast food restaurant ads now mention a toy premium in their ads. Studios $150 million for the global marketing rights to the movie "Harry Potter and the Sorcerer's Stone.
Thursday. . 12:07 GMT 13:07 UK Coke attacked for Harry Potter links Drinks maker Coca-Cola has come under fire from Harry Potter fans for using images of the popular character in its latest advertising campaign. 2001. 18 October.
children watching a TV program will be able to click an on-screen link and go to a Web site during the program • Interactive games and promotions on digital TV will have the ability to lure children away from regular programming.Future Marketing Techniques • In the near future. . encouraging them to spend a long time in an environment that lacks clear separation between content and advertising. • Interactive technology may also allow advertisers to collect vast amounts of information about children's viewing habits and preferences and target them on the basis of that information.
children and teenagers may get the message that there is a drug available to cure all ills and heal all pain. .Drug Advertising • Nearly $4 billion/year is spent on prescription drug advertising. a drug for every occasion. • Is such advertising effective? A recent survey of physicians found that 92% of patients had requested an advertised drug. • In addition.
Sexy Images in Advertising • Sexy images are used in commercials to sell everything from beer to shampoo to cars. . thus. • American advertising also frequently uses female models who are anorectic in appearance and. • New research is showing that teenagers' exposure to explicit content in the media may be responsible for earlier onset of sexual behavior. may contribute to the development of a distorted body self-image and abnormal eating behaviors in young girls.
saying they violated the city's obscenity law because some of the models were partially nude. "Police confiscated the ads Saturday.Virginia Learns To Live With Abercrombie 5:32 PM on Mon Feb 4 2008 By Hamilton Nolan Just two days after citing an Abercrombie store in Virginia Beach for obscenity for their sexy ads. . police have dropped the charges.
a Brazilian model who weighed only 88 pounds at the time of her death. officials at Sao Paulo's Servior Publico Hospital said. 21. Silverman Originally posted Friday November 17. succumbed to a generalized infection caused by anorexia nervosa.Model's Death from Anorexia Spurs Warnings By Stephen M. 2006 10:40 AM EST The death Tuesday of anorexic model Ana Carolina Reston has those close to her hoping the fashion industry will finally wake up to the dangers of the eating disorder. Reston. .
but why is she wearing so little? Perfect model? Maybe not.youtube.com/w atch?v=pcFlxSlOKNI . http://www.Shampoo Ad The hair is shiny..
Advertising in Schools • Ads are now appearing on school buses. . – In addition. there are more than 4500 Pizza Hut chains and 3000 Taco Bell chains in school cafeterias around the country. even though schools risk losing federal subsidies for their free breakfast and lunch programs if they serve soda in their cafeterias. on book covers. – These agreements specify the number and placement of soda-vending machines. • More than 200 school districts nationwide have signed exclusive contracts with soft drink companies. in gymnasiums. and even in bathroom stalls.
mindfully.htm Ad at a bus stop Ad in a computer lab .org/Reform/Commercial-Activities-In-Schools.Advertising in Schools http://www.
In May. unsweetened juice. . the nation's largest beverage distributors agreed to halt nearly all sales of sodas to public schools and sell only water.The Good News?? • There is some good news. however. 2006. and low-fat milk in elementary and middle schools. Diet sodas would be sold only in high schools.
Council of Better Business Bureaus. NY 10022).97 which will limit exposure to advertising of all kinds. • Implement media education programs in schools that teach about the effects of advertising on children and adolescents. 845 Third Ave. The federal government should help underwrite the cost of establishing and disseminating such programs.Action Ideas • Limit total noneducational screen time to no more than 2 hours/day. • Write letters to advertisers if they see inappropriate ads (letters can be addressed to the Children's Advertising Review Unit. . New York.
. • Ask Congress to implement a ban on junkfood advertising during programming that is viewed predominantly by young children. noncommercial programming for children." in which only the product is shown.Action • Ask Congress to restrict alcohol advertising to what is known as "tombstone advertising. not cartoon characters or attractive women. educational. • Ask Congress to increase funding for public TV—the sole source of high-quality.
Action • Ask Congress and the Federal Communications Commission to prohibit interactive advertising to children in digital TV. that product placements in movies and TV do not occur. . • Work with the entertainment industry to ensure that the advertising of violent media to children does not occur. and that the dissemination and enforcement of the individual industries' own rating systems is facilitated.
aappublications. Online http://pediatrics. November 4. PEDIATRICS Vol.org/cgi/content/full/118/6/2563.References Source of Data: Pediatrics: Official Journal of the American Academy of Pediatrics. 6 December 2006. 2008 . 2563-2569. pp. 118 No.
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