Do not go where the path may lead. Go instead where there is no path and Leave a trail.
unique yet very effective and innovative
Such a thinking helps to unleash a path never discovered In corporate world and also in business out of box thinking is encouraged and has its importance Therefore we would like to highlight business ventures and marketing gimmicks which were a result of out of the box thinking and became the pioneer of the industry
It means thinking completely unconventional.
Wine storage Business Rural Bpo Bio fuel Generation from Algae Green gym Sulabh shauchalya
customer gets a legal paper stating that firm is legally bound to return the bottle after the term ends
Therefore this venture became a big hit in the country gathering a revenue of more than a million only because of its out of the box idea
This was started by John Mathews in Britain. The basic idea of this venture was that it would store bottles of wines of customers for a long span say 10 to 40 years Customers would pay a nominal rent on this storage facility
With receipt of a bottle to firm.
Started in year 1973 by Bindeshwar pathak
It was regarded as a waste of time and even commercially unsuccessful However it eliminated problems of rampant diseases and lack of toilets Today sulabh’s concept is accepted all around the globe. it earns a profit of 100 crores with 7500 toilets all over the nation
are various sources of electricity However who thought of creating electricity through a gym This is done by connecting generator to a treadmill and other equipments This novel idea has been implemented in Oregon gym in Portland It generates a decent amount of electricity which can be used for operating other devices and at the same time provides best fitness level
To setup a business in a rural area is very difficult because of various imminent problems
However a firm named ‘Desi Crew’ came up with this idea to start it in year 2003 Inspite of many setbacks it managed to sustain and its uniqueness became its USP
Its small and unique idea made it different and successful
Today it has more than 200 employees and operates in many rural parts of India
California) produces a fuel suitable for powering jet aircraft from algae
.500 US gallons per acre per year. Who thought Algae can be used to produce biofuel ? Algae grows in waste water and utilizes carbondioxide to produce lipids.000 to 6. fast growth rate and high lipid content The per unit area yield of oil from algae is estimated to be from between 1.
With depleting conventional energy resources. there is a need to switch to other sources for fuel generation. similar to vegetable oil It has minimal requirements. Solazyme (South San Francisco.
KQV Dental insurance
National geographic channel
KQV Dental implant insurance company in the US used Bowling ally in an unconventional way for advertising.
Super glue in US adopted an out of the box way to promote its brand by keeping a huge dummy of it.
. It helps them to grab attention of all people who pass through the bridge.
geographic channel designed this bus which was similar to a ‘SHARK’
Its motive was to make it eye catchy and grab attention to market their channel
National geographic Channel.
. painted the outlet of the drainage. City that never sleeps. caught the attention of the passerby's. Folgers. used the tagline: Hey.
a coffee brand in US. such that it looks like a coffee cup. used an out-of-the-box way to promote its brand.