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9/16/2012

Improving Creativity in Decision Making


Creativity The ability to produce novel and useful ideas Who has the greatest creative

potential?
Those who score high in Openness to

Experience People who are intelligent, independent, self-confident, risktaking, have an internal locus-ofcontrol, tolerant of ambiguity, low need for structure, and who persevere in the face of frustration
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The Three Component Model of Creativity


Proposition that individual creativity results from a mixture of three components
Expertise is the foundation Creative-Thinking Skills are the

Intrinsic Task Motivation

Expertise

CreativeThinking Skills

personality characteristics associated with creativity Intrinsic Task Motivation is the desire to do the job because of its characteristics
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The Landscape of Creativity

The Creativity within us Defining Creativity Global Recognition for Growth Creative Societies

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Creative Abilities
Fluency Variety/ Flexibility Originality Problem Sensitivity Going Beyond Phenomenon Elaboration Restructuring the problems
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Determinants of Creativity

Biological Constitution Genetic Inheritance Personality Culture of Organisation Environment

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A Model of Creative Achievement


Creative Personality Creative Environment Creative Intelligent

Creative Technology

Competence

Creative Process

Creative Outcome
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Creative Personality
Low Blockage Curiosity Courage Risk Taking Persistence Self Sufficiency Complexity
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Blocks to Creativity
Fear of Failure Allergy to Ambiguity Touchiness Conformity Resource Myopia Starved Sensibility Rigidity
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Strategies for Unblocking


Awareness Analysis and Diagnosis Desire to Unblock Help from a Credible Source Inoculation Reward Goal Setting
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Creative Environment

Stimulation, Challenge, Diversity Reward, Support, Facilities Freedom with Accountability for Creative Excellence

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Creative Intelligence
Problem Sensitivity Problem Defining & Restructuring Ideation Multiple Perspectives Originality Implications and Consequences Elaboration Optimization, Refinement Convergent Thinking Ability
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Techniques of Creative Thinking

Brainstorming Checklist Attribute Listing Synectics (group creative problem solving process)

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Creative Process
Phases of Preposition, Incubation, Illumination, Elaboration, Evaluation and Refinement

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Creative Process
Mechanisms of Convergent Thinking (Definition, Classification, Modeling, Analysis, Classification, Synthesis, Evaluation, Optimization etc.)

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Creative Process
Mechanisms of Divergent Thinking
Naive Groove shattering Questions Associative Thinking, Listing Searching Fundamental Causes Analogies Fantasizing Imaginary Solutions Contrasting Perspective

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Creative Outcome

Divergent Search Fresh Linkages Transformation of Inputs Novelty Appropriateness to Context

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THANK YOU

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