GROUP 9 MEMBERS  ZAINAB HUSSAINI 26  KANIKA SAXENA  FAYAZ SHAIKH  UMEER SHAIKH  UZAIR ARBANI 15 14 23 24 .

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words. . figures. pictures. etc. emotions. Denis McQuail says mass communication is a process which increases commonality but also requires elements of commonality for it to occur at all. Berelson and Steiner says mass communication is the process or act of transmission of information. But such a definition is not adequate enough to express what mass communication is really for. by use of symbols. etc.Ordinarily transmitting information to many persons is known as mass communication. ideas. skills. correlation of components of society and cultural transmission between generations. Lasswell says mass communication has three functions: surveillance of the environment.

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Surveillance • media surveillance • Instrumental surveillance Interpretation Transmission of values Entertainment .

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Verbal communication Non verbal communication  Senses  Signs and Symbols Combination .

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Perceptual and Language Differences Distraction/Noise Time Pressures Complexity in Organizational Structure .

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they just speak..great orators/great communicator don't try and speak.For connecting with people the need for excellent leader communication needs to be emphasized A "great. in public speaking . you will marvel at the intelligence contained within it. Flowers don't try and bloom. Birds don't try to fly. Fish don't try and swim. they just bloom. Great speakers don't try and capture the attention. they just swim." In much the same way. interest or win the respect and trust of their audience. they just fly. . gifted speaker" once said: "If you observe nature at work. it happens almost magically..

strongly marked rhythmic pattern. The speaker makes himself into marionette controlled by his / her words.  Use of combinations of words ( powerful words associated with forceful actions and concrete perceptions) + harmonized actions ( gestures deriving from the words) + visual symbolic context (flags. People with strong and powerful voices easily make their audience spell bounded. sound patterns.reflect.Recipe for excellent communicator      Keep eyes on big picture Share information connect and inspire each other Good persuading power.  Voice plays an important role in a speech. . Movement : the gestures. slogans) to change the neural patterns of the hearer. Main tool being Language Use of techniques like.

Some of the inspiring Mass Communicators .