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PRESENTATION ON SALES AND DISTRIBUTION OF THE BASKIN AND ROBBIN

COUNT THE FLAVOUR

PRESENTED BY Ritesh Saroj Deepkia Vaishali

INTRODUCTION OF THE BR • Type Subsidiary of Dunkin' Brands • Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and Irv Robbins in 1953 • Headquarters Canton. United States • Parent Dunkin' Brands • 31 Verities of flavours • More than 5.000 restaurants across 50 countries around the globe.800 of which are located in the United States • Baskin-Robbins sells ice cream in over 30 countries • 5. . Massachusetts.800 locations around the globe • 2.

in Glendale. . 2. from the merging of their respective ice cream parlors.800 of which are located in the United States. The idea Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953. in pink). with more than 5.HISTORY OF BR • Baskin-Robbins is known for its "31 flavors" slogan (which is featured in logo.800 locations. It claims to be the world's largest ice cream franchise. Massachusetts. California. The company is headquartered in Canton. Baskin-Robbins sells ice cream in over 30 countries.

• The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins. When the separate companies merged in 1953. . Snowbird Ice Cream featured 21 flavors. a novel concept for the time.CON……. this concept grew to 31 flavors.. owning Burt's Ice Cream Shop and Snowbird Ice Cream respectively.

along with the slogan "Count the Flavors.• for having so many came from the CarsonRoberts advertising agency (which later became Ogilvy & Mather) in 1953. the number 31 was chosen so a customer could have a different flavor every day of any month." It also was more than the 28 flavors then famously offered at Howard Johnson's restaurants. CON……… . • In addition. Where flavor counts. Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy hence the iconic small pink spoon.

1962. Burt and Irv opened six stores. California • By 1948. Burt and Irv were brothersin-law. In 1949. on November 26. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins. BaskinRobbins also was the first to introduce ice cream cakes to the public. • . • They made the decision to sell the stores to the managers. the first franchise covering the sale of ice cream was executed May 20. in Glendale. 1948. The first store that adopted the new 31 look was 804 North Glendale Ave. Between 1949 and 1962. the corporate firm was Huntington Ice Cream Company.• Baskin-Robbins restaurant on Melrose Avenue in Los Angeles. the company’s production facility opened in Burbank. Baskin-Robbins hired Carson-Roberts Advertising who recommended adoption of the 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. Inc. California in March 1953. thus becoming one of the first franchised food service businesses citation needed. In 1953. for the store at 1130 South Adams in Glendale (Store #1).

Lyons then merged with Allied Breweries. the company went public for the only time in its history when United Brands sold 17% in an IPO. and Dunkin' Donuts now comprise Dunkin' Brands. Inc. in Malaysia this includes giving 31% off their hand-packed ice cream on the 31st of a month. and The Carlyle Group.• Baskin Robbins often still incorporates 31 in its promotions despite offering more flavors. becoming Allied-Lyons in 1978. which invariably causes queues at their outlets.Bain Capital. British food company J. J. becoming Allied Domecq. Baskin-Robbins. A year later.A. For example. • Allied-Lyons then merged with Pedro Domecq S. In 1972. Thomas Lee. in 1994. Togo's. Dunkin' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms . . • Baskin-Robbins was owned by the founders until purchased in 1967 (just prior to Burt Baskin's death) by the United Brands Company (United Fruit). purchased Baskin-Robbins from United Brands and all public stock. Lyons and Co.

California). Kaleido Scoops. at age 90. • Over 40 former franchisees united to form a new company. . • Baskin-Robbins has maintained solid. and is based in Aurora." These shop owners were notified of the agreement cancellation via a conference call. actively seeking franchises citation needed • Irv Robbins died at Eisenhower Medical Centre in Rancho Mirage. Recently the company announced plans to aggressively grow their standalone locations. which operates as a cooperative. California on May 5. Other former Baskin-Robbins franchisees converted their stores to franchises of McConnell's (of Santa Barbara. Baskin-Robbins terminated approximately 200 domestic franchisee agreements in Southern markets it deemed "nonstrategic.• In 1999. Illinois. and The Ice Cream Club. 2008. controlled growth through development of stores that combine Dunkin' Donuts and Togo's.

8.THESE ARE THE 31 FLAVOURS OF BR 1. 3. 9. 6. Banana Nut Fudge Black Walnut Burgundy Cherry Butterscotch Ribbon Cherry Macaroon Chocolate Chocolate Almond Chocolate Chip Chocolate Fudge Chocolate Mint . 2. 7. 5. 4. 10.

Orange Sherbet 11.. Maple Nut 10. Egg Nog 3. French Vanilla (retired in 2010) 4. Lemon Crisp 7. 1. Green Mint Stick 6.CON……. Fudge Ribbon 5. Lemon Custard 8. Lemon Sherbet 9. Peach . Date Nut 2.

Strawberry 6. Chocolate Ribbon 9. Vanilla Burnt Almond 8. Peppermint Stick 2. Vanilla 7. Coffee 10. Raspberry Sherbet 4. Rocky Road 5.Coffee Candy . Pineapple Sherbet 3.1.

5. Africa Egypt Asia China India Indonesia Japan South Korea Malaysia 10. 6. Thailand . 9. 3. Taiwan 12. 7. Singapore 11. 4.THESE ARE THE COUNTRIES WHERE BR STORES LOCATED 1. 8. 2.

9. 5. 10. 4. 11. 2. 7. 8.1. 3. 6. Vietnam Europe Portugal Russia Spain United Kingdom Middle East Bahrain Kuwait Lebanon Oman .

4.1. Panama South America Colombia Ecuador Caribbean Aruba Curacao Dominican Republic Puerto Rico . 8. 6. 9. 7. 2. 3. 5.

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Navy and produced ice cream for his fellow troops.S. Burt was a Lieutenant in the U.HISTORY OF BR • Follow the history of Baskin-Robbins with our timeline below. You’ll explore our corporate history. inviting atmosphere. Irv worked in his father's ice cream store. • As a teen. two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighbourhood gathering place for families. as well as discover a sampling of the creative and innovative ice cream flavors we’ve created since 1945 • Nearly three-quarters of a century ago. When the war was over. During World War II. the two entrepreneurs were eager to capitalize on America's love of ice cream . Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun.

where we can bring new and exciting products to the market place as well as identifying new ways of doing business for our Franchisee Business Partners." • Our success today and into the future will depend company's ability to deliver on . and frozen drink treats." • OUR MISSION • "To be Australia's fastest growing franchise by maximising each business unit's sales and profitability performance and building strong brand equity. desserts.INNOVATION .VISION AND MISION OF BR • OUR VISION • "To be Australia's first choice for indulgent ice cream. .

OTHER ITEMS OF BR • • • • • ICE CREAM CAKES THE SCOOP GIFT CARDS SHAKE .