SBA Women’s Lunch & Learn

Use Social Media to Promote your Greatest Brand… YOU Angela Rosas @AngelaRunsAmuck Facebook.com/ProAngelaRos as

#SBAPromoU

- @AngelaRunsAmuck

Use the Hashtag #SBAPromoU when referring to this workshop on Twitter

Follow #SBAPromoU to follow the Twitter conversation

Ask questions via Twitter using #SBAPromoU

Find new people to follow using #SBAPromoU

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You Are Searchable
Know what’s out there – about YOU.

Google Yourself…

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The good, the bad, and the ugly

You may find:
• • • • • Less than desirable images Things other’s shared Comments you wished you hadn’t made Sites you wished you hadn’t joined Links you wished you hadn’t “Liked”

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The Solution

Contact the search engine – Google
Contact the Host Create NEW content (and bury the old)

Change your ways…

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Basic Social Media Etiquette:
If you don’t know someone, don’t friend them.

Behave online as you would offline.

Respect the privacy of other's online information.

Share, but don't overshare.

Social Media is an electronic "papertrail."

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Social Media
It too is searchable – and that is a good thing!

Social Media & Business
Allow individuals / businesses to connect with companies, brands – and the people behind the brands! Connect with customers and potential customers
Connect with those in your industry Share information Gather market intelligence and insights
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Social Media & Self-Promotion
Allow you to showcase your talents

Provide a platform for you to brand yourself – publically
Give customers, head-hunters, companies, and industry professionals direct access to you Gives you access to continued education in your field
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Promote Your Brand…
YOU.

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What is a Brand?

A brand is NOT just a logo – it is how customers view your business, YOU.

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What is YOUR Brand?

Values

Vision

Mission

• Education • Experiences • Accomplishments

What makes you – YOU? What expertise do YOU have to offer? How do you want customers / clients to view you?

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You’re not you company’s logo…
Insurance • Agent Restaurant • Bartender Cosmetology • Hairstylist News • Reporter

Business

You
Social Media opens up the lines of communication and helps builds relationships and trust

Customer

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Become the Expert, via Social Media
Promote your BRAND – hide the rest.

Social Media Privacy & Promoting

LinkedIn

Facebook

Privacy Navigating

Twitter

Google+

Promoting

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LinkedIn – Basics
Complete Profile
Connect

• Professional Headline

Build Connections
Brand

Build Relationships

• Alumni • Colleagues • Friends / Family

Recommendations
• Request them • Give them
Share

Create Content

* Tip – It’s about who THEY know.
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LinkedIn - Privacy

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LinkedIn – Profile

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LinkedIn – Promoting
• Status Updates • Join / Participate in Groups • Ask/ Answer Questions • Connect with People in your industry • Follow the Businesses you’d like to connect with

Showcase your talents

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LinkedIn – Groups

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LinkedIn – linkedin.com/answers

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Facebook – Basics
Facebook Profile
• Public vs. Private
Connect

Build Connections
• Alumni • Colleagues • Friends / Family

Brand

Build Relationships

“Like” Businesses Engage
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Share

Create Content

A. Rosas- @AngelaRunsAmuck

Sept. 2012

Facebook Profile – Personal & Private

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Facebook – Promoting

Build relationships with connections
• Reach out • Participate on pages • Connect with People in your industry (if public)

Create a “Professional” Page
• YOUR brand • YOUR content • YOUR expertise
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Facebook – Page

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Facebook – Page: About

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Twitter is a place to collect and share content and information – in real-time.

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Twitter – Basics
Complete Profile
• Links • Keywords • Hashtags
Connect

Brand

Build Relationships

Follow
• • • • Friends/Family Businesses Professionals Anyone that interests you

Share

Create Content

Create Lists
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Twitter – Profile

Twitter is searchable.
• Use keywords and hashtags for whom/what you are targeting.

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Twitter – “Wild West”
Public Profile
Follow what interests you
• Participate

Basic Goals
• Build relevant network • Engage • Gain followers

Be yourself
• “You are what you tweet”

Advanced Goals
• Use hashtags / keywords • Share relevant links • Become the expert

Power in Strangers
• Industry Professional • Businesses • Customers
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Twitter – Content

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Twitter – Promoting
Showcase your talents
• Share relevant content / links • Share your own content – become the expert

Engage
• Join / participate in conversations • Ask / answer questions • Connect with people in your industry

Get Shared!!!
• Retweets • Mentions
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Twitter – #Sacramento

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Google – Basics
Complete Profile
• Links • Keywords
Brand Connect

Circle
• • • • Friends/Family Businesses Professionals Anyone that interests you

Build Relationships

Share

Create Content

Create Circles (groups)

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Google.com/dashboard

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Google+

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Google+

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Social Media – Promoting
Social Media Profiles
• Display your professional side, your “brand” • Treat your profiles as a Blog • Notes • Photos • Feeds • Promote your Profiles • Ask friends / family to like, share, retweet, circle… • Add links to you email signature line • Interact using your PUBLIC profiles

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Brand Promotion – Tips

Showcase • Create a Blog • Share via Social / Bookmarking

Hierarchy of links • Be a master of few • Searchable on all • Connect Social Media Sites

Share your sites • Email signature • One stop-shop (About.me)

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#TakeAway
• • • You’re going to • Keep your private life, private (and billboard friendly). Control your image, control your brand. Don’t be afraid to “be real” – builds relationships. Be searchable! Showcase yourself.

be “Googled”

Take Advantage of Social Media

• • • • •

More followers, the more your professional network will grow. Research businesses, managers, and industry professionals. Build REAL relationships. Be the expert… or at least share like one! Stay up to date with industry news and trends.

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Make your reputation and keep it…

“Reputations based on substance are the ones that have always endured.”
– Baltasar Gracián

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The End…

@AngelaRunsAmuck