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SBA Womens Lunch & Learn

Use Social Media to Promote your Greatest Brand YOU Angela Rosas @AngelaRunsAmuck Facebook.com/ProAngelaRos as

#SBAPromoU

- @AngelaRunsAmuck

Use the Hashtag #SBAPromoU when referring to this workshop on Twitter

Follow #SBAPromoU to follow the Twitter conversation

Ask questions via Twitter using #SBAPromoU

Find new people to follow using #SBAPromoU

A. Rosas- @AngelaRunsAmuck

Sept. 2012

You Are Searchable


Know whats out there about YOU.

Google Yourself

A. Rosas- @AngelaRunsAmuck

Sept. 2012

The good, the bad, and the ugly

You may find:


Less than desirable images Things others shared Comments you wished you hadnt made Sites you wished you hadnt joined Links you wished you hadnt Liked

A. Rosas- @AngelaRunsAmuck

Sept. 2012

The Solution

Contact the search engine Google


Contact the Host Create NEW content (and bury the old)

Change your ways

A. Rosas- @AngelaRunsAmuck

Sept. 2012

Basic Social Media Etiquette:


If you dont know someone, dont friend them.

Behave online as you would offline.

Respect the privacy of other's online information.

Share, but don't overshare.

Social Media is an electronic "papertrail."

A. Rosas- @AngelaRunsAmuck

Sept. 2012

Social Media
It too is searchable and that is a good thing!

Social Media & Business


Allow individuals / businesses to connect with companies, brands and the people behind the brands! Connect with customers and potential customers
Connect with those in your industry Share information Gather market intelligence and insights
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Social Media & Self-Promotion


Allow you to showcase your talents

Provide a platform for you to brand yourself publically


Give customers, head-hunters, companies, and industry professionals direct access to you Gives you access to continued education in your field
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Promote Your Brand


YOU.

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A. Rosas- @AngelaRunsAmuck

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What is a Brand?

A brand is NOT just a logo it is how customers view your business, YOU.

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What is YOUR Brand?

Values

Vision

Mission

Education Experiences Accomplishments

What makes you YOU? What expertise do YOU have to offer? How do you want customers / clients to view you?

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Sept. 2012

Youre not you companys logo


Insurance Agent Restaurant Bartender Cosmetology Hairstylist News Reporter

Business

You
Social Media opens up the lines of communication and helps builds relationships and trust

Customer

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A. Rosas- @AngelaRunsAmuck

Sept. 2012

Become the Expert, via Social Media


Promote your BRAND hide the rest.

Social Media Privacy & Promoting

LinkedIn

Facebook

Privacy Navigating

Twitter

Google+

Promoting

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A. Rosas- @AngelaRunsAmuck

Sept. 2012

LinkedIn Basics
Complete Profile
Connect

Professional Headline

Build Connections
Brand

Build Relationships

Alumni Colleagues Friends / Family

Recommendations
Request them Give them
Share

Create Content

* Tip Its about who THEY know.


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LinkedIn - Privacy

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A. Rosas- @AngelaRunsAmuck

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LinkedIn Profile

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LinkedIn Promoting
Status Updates Join / Participate in Groups Ask/ Answer Questions Connect with People in your industry Follow the Businesses youd like to connect with

Showcase your talents

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Sept. 2012

LinkedIn Groups

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Sept. 2012

LinkedIn linkedin.com/answers

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A. Rosas- @AngelaRunsAmuck

Sept. 2012

Facebook Basics
Facebook Profile
Public vs. Private
Connect

Build Connections
Alumni Colleagues Friends / Family

Brand

Build Relationships

Like Businesses Engage


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Share

Create Content

A. Rosas- @AngelaRunsAmuck

Sept. 2012

Facebook Profile Personal & Private

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Facebook Promoting

Build relationships with connections


Reach out Participate on pages Connect with People in your industry (if public)

Create a Professional Page


YOUR brand YOUR content YOUR expertise
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Facebook Page

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A. Rosas- @AngelaRunsAmuck

Sept. 2012

Facebook Page: About

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A. Rosas- @AngelaRunsAmuck

Sept. 2012

Twitter is a place to collect and share content and information in real-time.

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Sept. 2012

Twitter Basics
Complete Profile
Links Keywords Hashtags
Connect

Brand

Build Relationships

Follow
Friends/Family Businesses Professionals Anyone that interests you

Share

Create Content

Create Lists
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Twitter Profile

Twitter is searchable.
Use keywords and hashtags for whom/what you are targeting.

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Twitter Wild West


Public Profile
Follow what interests you
Participate

Basic Goals
Build relevant network Engage Gain followers

Be yourself
You are what you tweet

Advanced Goals
Use hashtags / keywords Share relevant links Become the expert

Power in Strangers
Industry Professional Businesses Customers
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Twitter Content

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Twitter Promoting
Showcase your talents
Share relevant content / links Share your own content become the expert

Engage
Join / participate in conversations Ask / answer questions Connect with people in your industry

Get Shared!!!
Retweets Mentions
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Twitter #Sacramento

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Google Basics
Complete Profile
Links Keywords
Brand Connect

Circle
Friends/Family Businesses Professionals Anyone that interests you

Build Relationships

Share

Create Content

Create Circles (groups)

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Google.com/dashboard

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Sept. 2012

Google+

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Google+

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Social Media Promoting


Social Media Profiles
Display your professional side, your brand Treat your profiles as a Blog Notes Photos Feeds Promote your Profiles Ask friends / family to like, share, retweet, circle Add links to you email signature line Interact using your PUBLIC profiles

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Brand Promotion Tips

Showcase Create a Blog Share via Social / Bookmarking

Hierarchy of links Be a master of few Searchable on all Connect Social Media Sites

Share your sites Email signature One stop-shop (About.me)

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A. Rosas- @AngelaRunsAmuck

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#TakeAway
Youre going to Keep your private life, private (and billboard friendly). Control your image, control your brand. Dont be afraid to be real builds relationships. Be searchable! Showcase yourself.

be Googled

Take Advantage of Social Media

More followers, the more your professional network will grow. Research businesses, managers, and industry professionals. Build REAL relationships. Be the expert or at least share like one! Stay up to date with industry news and trends.

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Make your reputation and keep it

Reputations based on substance are the ones that have always endured.
Baltasar Gracin

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The End

@AngelaRunsAmuck