AMOL NANAVARE- 01 SHUBHANGI BHOITE- 03 PRAVIN CHANDANSHIVE- 04 MAHADEV CHAWAN - 06 TRILOK NADAR- 25

INTRODUCTION BISCUIT INDUSTRY IN INDIA

Around 60% of the total production The balance 40% being contributed by the unorganized
bakeries

Around 50 medium scale brands and small scale units 2500 units in the country 30,000 small &tiny bakeries

*The initial business was set up by Mohanlal Dayal Chauhan *partnership with his 5 sons *In 1929, while India was under British rule, a small company
by the name of Parle Products emerged. *factory was set up in Vile Parle (east) *manufacture sweets and toffees i.e. confectionery products (e.g. Melody, kachaa mango bite etc). *in 1939, Parle Products began manufacturing biscuits *Parle Glucose and Parle Monaco were the first brands

Vision
*Highly focused on taste and preference *Quality checked
expert staff
& controlled by

*Maintain the same perfect quality across
the nation and abroad

MISSION:"Hindustan Ki Taakat."
Parle G has nourished  Strengthened  Delighted millions

CORE VALUE OF PARLE
* Needs of the Indian masses

* Bearing in mind both health and taste
* Every pack on the store shelves * Target all class &
all age groups

Product Line of Parle:Biscuits

Parle products snacks Sweets

BISCUITS: Parle-G  Monaco  Hide & Seek  Parle Marie

SWEETS: Melody  Mango Bite  Poppins  Chox

SNACKS: PARLE Wefars  Fulltoss  Monaco Smart  Munchies

 Krack Jack
 Nimkin  Magix

OTHER SWEETS
 Kaccha mango Bite

PROCESS LAYOUT OF PARLE PRODUCTS:-

1. 2. 3. 4. 5. 6. 7.

RAW MATERIAL STEPHAN MIXTURE

8.

AUTO FEEDING MACHINE

ROTARY MOULDER
OVEN COOLING CONVYOR COUNTING UNIT STALKING TABLE

9.

MULTI PACK WRAPPING MACHINE

10.POLY BAG

STEPHEN MIXER

MOULDING

OVEN

CURVE PLATE

COOLING CONVYER AUTO FEEDING MACHINE COUNTING UNIT POLYBAG STALKING TABLE MULTIPACK MACHINE

BOX TAPPING

SEALING MACHINE

CONVEYOR BELT

CONVEYOR BELT

DISPATCH SECTION

New Innovation in Biscuits by Parle:* Pure Milk Biscuit Segment:Parle Milk Power

30% share of this market segment

* Application of new technology, products & packs.

Growth of Parle:*Total market is 4000 cores *Total market growth is 10 to
12 % per annum

*Parle holds 40 % market
shares

*50% to turnover company
turnover

50% 40% 30% 20% 10% 0% TURN OVER % PARLE-G OTHER BIS CONFEC

*Year 2009-10, the volume
sales of Parle-G is bigger than the fourth largest biscuit consuming country – China.

Growth Opportunity for Parle:-

PRODUCT DEMAND IN MARKET
1600 1400 1200 1000 800 600 400 200 0 TOTAL MARKET (CRORES) PARLE-G BRITANIA ITC OTHERS

* Total market share of
parle-G 1600 corers

* 65 per cent market share in
the domestic biscuit market.

* The company commands a
40 per cent market share

QUALITY STANDARD OF PARLE:-

*Hygiene *Checked by expert staff *Quality control of raw materials *Modern equipment *HACCP:- (Hazard analysis and Critical
Control points ) food safety hazards

Conclusion:Strength
 Parle Brand.  Diversified product range  Extensive distribution network  Low and mid price range  Better understanding of consumer psyche

Weakness
•Dependence on retailer & grocery stores for displaying Parle Product on shelfs. •Dependence on Parle G