PRESENTED BY:ANU VIVEK DM1109

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IMS established in 1970. Institute for Management Examination Test Prep. The institute has been ranked 4th in the education sector IMS spread its wings across India……… study centre 90+ no. of students over 50,000

IMS provides coaching for entrance exam of various undergraduate and postgraduate courses.  MANAGEMENT BBA, BBS, BBE, BFIA  HOSPITALITY Taj Group, Oberoi Group, BHMCT (IP University)  LAW CLAT, BA L.L.B. , Delhi University, IP university  INFORMATION TECHNOLOGY BCA, IP university, Bharti Vidyapeeth, Jamia Millia

MAJOR PLAYERS :

1. EDUMENTOR 2. T.I.M.E 3. CARRIER LAUNCHER 4. P.T. EDUCATIONS 5. SMART CARRIERS 6. SINGH STUDY CIRCLE 7. Small players operating in small vicinities and unorganized tuition centers.

Chart Title
IMS EDUMENTOR T.I.M.E CAREER LAUNCHER P.T. EDUCATIONS SINGH STUDY CIRCLE

14%

5% 42% 14%

21%

4%

Types of Promotion:

Above the line promotion:  TV  Radio  Mobile Phones  Newspapers  Internet Below the line promotion:  Sponsorship  Product Placement  Endorsements  Sales Promotion  Merchandising  Direct Mail  Personal Selling  Public Relations

STEP 1: Understanding company objective
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Hit the target audience directly, in cost effective manner Create Brand Awareness for the company in new markets Create competitive advantage (comparing competitors) Create exact positioning for companies in the mind of target audience Reminding the audience in the existing market And ultimately to generate sales

STEP 2: Segmentation Targeting Positioning
SEGMENTATION Demographics
Age, Education etc

TARGETING Class 12th students
Their Parents

POSITIONING Only specialist
For management coaching

For the research, a survey of questions was formed and 100 respondents were surveyed.

1. Which course you were enrolled in?
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BBS/BBA HM Media Law BCA


Product Development :
One of the new products to be launched by IMS will be SUMMER CRASH COURSE

PRODUCT NAME: SUMMER CRASH COURSE

Product Details:
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30-45 days course Complete syllabus in 1 month The subjects to be covered are Mathematics, Economics, Business Studies, Accounts and English. 7 Days a week Program. 6 Hours classes Revision of the course to be followed until December. The course would start in the month of June. Announcements to be made in the month of JANUARY.

Findings of the Research
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IMS doesn’t have any infrastructure of their own The company was less on number of permanent employees due to which a single employee had to do a lot of jobs Subjects was not completed on time.

Promotional Recommendations
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Tools like sponsoring events, conducting school counseling and conduction of carries counseling seminars may increase Build and maintain students mailing. Build your image with well designed letter-head and Business card. IMS is active only in 8 months from June to January.

THANK YOU