Kingfisher Airlines- Investors PPT

Kingfisher Airlines
• Kingfisher began its operation in 2005 • Kingfisher has been certified 5 star rating from Skytrax • Acquisition of Deccan Airlines • Best in class in consumer satisfaction • Operates 558 flights

Porter Five Forces Model of Competition

Threat from New Entrant •Private Jet Companies •Huge Capital Requirements

Supply Power •Oil Companies •Airport Authority of India

Existing Competition •Indigo, Jet Lite •Spice, Indian Airlines

Buyer Power •Increasing Awreness •New International Airlines

Threat From Substitution •Railways •Bus Service

External Factors
• Political Factors- FDI in Domestic airlines • Economic Factors- Rising Cost of fuel, Emerging Middle Class • Technological Factors- E-commerce and Eticketing, Modernisation and Privatisation of airports • Social Factors- Development, Increasing Per capita income

MMX
Product

Jet Airlines

Kingfisher Airlines

Jet Konnect- Domestic Routes, LCC ;Jet Kingfisher First and Kingfisher Class- International airways- International Flights; Jet Lite- Kingfisher red- Domestic routes Value Airline Jet Konnect- Low End Jet Airways- High End; Premium Pricing Jet Lite- Economy and Premier Fare Destinations- 43 domestic 23 internationals Ticketing- Online E-TICKET Local Travel Agents, Tour Operator In Flight Experience- Corporate Deal Offer, Citibank Credit Card, Frequent Flier Programme, Student Special, Sponsorships, Event Promotion Front line Staff and Cabin CrewFresher's Immigration and Transportation Baby Care and Disability Care, Online Booking Cuisine ( Paid) , In flight Entertainment, Jet Boutique, Jet Mall Kingfisher First- Premium Pricing strategy for premium Customers Kingfisher Red- Low pricing Strategy for value customers Domestic- 75 cities, International- 13 destination Ticketing- Book In Person, Travel Agent, Online Ticketing, Corporate Offices in Different Cities India’s only 5 star Airlines- Fly the Good Times Celebrity Endorsements, Sponsored Award Functions; Sports, King Club and King Card, Front Line Staff, Branding, 5 star Lounges Cabin Crew ( The Walking Billboards )- Rigorous Selection Process, Highly Professional, Compulsory Training Process for Cockpit Crew Baggage Handling, Mobile Updates, No cancellation charges, Computerized reservation system Cuisine selection at time of reservation, Domestic ( Free ), Comfortable Seating, Sleeper Seats, Elegant Interiors, Domestic Lounge, Kingfisher Magazine, World class In house Entertainment

Price

Place

Promotion

People

Processes Physical Evidence

Strategies
• Encouraging existing customers by demonstrating more benefits • More distribution Channels; Global alliances with International Carriers • Creation of new market; Special benefits for new fliers • Network strategy focussing on Profitability • Eliminate Low Frequency routes

• Reforming the policies on expansion on fleets • Introduction of less seating capacity aircraft

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