Parle Krackjack (Biscuits



Although. they decided to take the brave step. A decade later this factory was upgraded to manufacture biscuits as well. Since then. the company knew that it wouldn’t be an easy task. Parle also has factories in Bahadurgarh. all over the country with its sweets and candies. Apart from the factories in Mumbai and Bangalore. Rajasthan.History In 1929 a small company by the name of Parle products emerged in British dominated India. These are the largest biscuit and confectionery plants in the country. the Parle name has spread in all directions and has won international fame. Parle has been sweetening the lives of people all over India and abroad. The goal was to spread joy and cheer to children and adults alike. Additionally. Parle Products also has 10 manufacturing units and 75 manufacturing units on contract. A small factory was set up in the suburbs of Mumbai to manufacture confectionery products. 2 . Haryana and Neemrana.

The unique dual tastes of sweet and salty have a perfect analogy with the dual personality of an individual. Once you start relishing it. It’s a crispy and delicious biscuit with a perfect balance of sweetness and saltiness. 3 . Though Krackjack sweet and salty biscuits can be enjoyed anytime. it goes wonderfully well with your evening cup of tea.Taste ka double role jo khol sakta aap ki bhi pole. be it a politician or a mother-in-law…. which went on to become one of the most loved biscuits. you won’t be able to stop the longing for more.Introduction of Parle introduced India’s first & original sweet and salty biscuit – Krackjack in 1972.

• Promotion: Humor Advertisement 4 .4 P’s • Product: A square shaped biscuit that comes in an attractive 50g. 100g & 150g BOPP wrapped gold foil pack. 00. • Price: Low Pricing Strategy (MRP-5. 75g. 7.e over 33.000 distribution outlets. 10. 15 and 20) • Place: Available everywhere because of the widespread distribution network i.

Sodium224 mg. Protein4 g. Leavening Agents. Total Fat14 g. Sugar. Sugars11 g. Invert Syrup.• Wheat Flour. Total Carbs45 g. Edible Vegetable Oils. Lactic Acid. Permitted Emulsifier. Flavors and Dough Conditioners • Calories 322. Salt. Calcium 1% & Iron 10% Ingredients & Calories 5 . Dietary Fiber1 g. Skimmed Milk Powder.

• Health Benefits · Biscuits provide a quick source of carbohydrate thus keeping hunger away. have them in limited amounts only. · Krackjack biscuits make for excellent canapé ( a small finger food with tasty toppings) with any topping of your choice. 6 . · The biscuits.Uses & Benefits • Culinary Uses · Krackjack biscuits are usually enjoyed as a snack with a cold or hot beverage · These biscuits may form a base for pudding or a pie. · Since these biscuits are high in sodium and fat content. · Try crumbling these biscuits over Vanilla or Chocolate ice-cream. or over custard. made with whole wheat or oats are rich source of B complex vitamins and dietary fiber.

coffee. • Winner of 11 Gold. 100g & 150g BOPP wrapped gold foil pack. etc.Conclusion • Being sweet and salty. 3 Silver and 1 Bronze ‘Monde Selection» awards. 7 . • A square shaped biscuit that comes in an attractive 50g. milkshakes. • Today it is promoted as a biscuit that can be enjoyed with a host of beverages like tea. 75g. it occupies a very unique position in the Indian market.   www.tarladalal.Bibiliography  8 .google.