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Parameters of Bass Model

Product/ Technology B&W TV Color TV Room Air conditioner Clothes dryers CD Player Cell telephones Steam iron Microwave Oven Hybrid corn Home PC Innovation parameter (p) 0.108 0.059 0.006 0.009 0.055 0.008 0.031 0.002 0.000 0.121 Imitation parameter (q) 0.231 0.146 0.185 0.143 0.378 0.421 0.128 0.357 0.797 0.281

A study by Sultan, Farley, and Lehmann in 1990 suggests an average value of 0.03 for p and an average value of 0.38 for q.
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