Bergamo 2.

(035)

Disappearance of Neighborhood Stores
How to change people mindset in order to focus on other features instead of just price
Emanuela Rondi

Evolution Flow
Prehistory
Time line

Renaissance

XIX – XX century

XX – XXI century

Neighborhood Stores Shopping Center
On-line Store

Small store which sells a narrow range of product. It is usually located in village or in little town.

Mercantile establishment consisting of a carefully landscaped complex of shops representing leading merchandisers, usually includes restaurants and parking area

It is a form of e-commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service.

Bergamo: more than 44 Shopping Centre
• • • • • • • • • • • • • • • • • • • • AWG OUTLETS BERGAMO SRL • Albano Sant'Alessandro • MIGROSS SPA - Almenno San Salvatore • VAL SAN MARTINO SRL – Ambivere INIZIATIVA 13 SRL – Antegnate • FINSER SPA - Azzano San Paolo • COIN SPA – Bergamo • ESSELUNGA SPA – Bergamo • OVIESSE SRL – Bergamo • AUCHAN SPA – Bergamo • ZERBINI B & G SRL – Bergamo • IL GIGANTE SPA – Bottanuco • IPER MONTEBELLO SPA – Brembate • BARCELLA ARREDAMENTI SAS – Brusaporto • PADANA SUPERIORE SPA – Caravaggio • NUOVO SUPERSHOPPING SRL Castelli Calepio • RUGIADA - Cisano Bergamasco • TECNOCOVERING SRL – Ciserano • PEDRONIMOBILI SRL – Cortenuova • CISALFA SPORT SPA – Curno • LEROY MERLIN ITALIA SRL – Curno SELF G5 SRL – Curno ESSELUNGA SPA – Curno EUROCOMMERCIAL PROPERTIES ITALIA SRL – Curno ITALFRUTTA SPA – Gorle ZERBIMARK SPA - Grumello del Monte VIRGILIO SPA – Mapello GRAN MERCATO DEI COLLI – Mozzo DOSS SPA – Nembro ESSELUNGA SPA – Nembro FINSER SPA - Orio al Serio L'ARTIGIANA DEL MOBILE 2000 SRL – Paladina GIORI SRL – Rogno FAMILY MARKET SRL – Rogno ZERBIMARK SPA - BENNET SPA Romano di Lombardia SVILUPPO SAN PELLEGRINO SRL San Pellegrino Terme ITALFRUTTA SPA – Sarnico LEROY MERLIN ITALIA SRL - Seriate IPER MONTEBELLO SPA – Seriate SEMERARO CASA & FAMIGLIA SPA – • • • • • Stezzano ALTACERRO SRL – Stezzano LOMBARDINI REZZATO SRL – Treviglio EDIL COFFETTI SRL – Urgnano PALAZZO DELLA MODA SRL – Urgnano CENTRO COMMERCIALE - Verdello

(source: Bergamo Economica)

So far in Italy
Closure of stores
In 2011

Increasing of online shopping
In 2012

+20% compared to 2011
BN € (12,3 BN

150,000
Stores

Turnover: 9,5 USD)

CLOSED due to the

More than 10 MN users

crisis and high level of concurrence of malls and on-line stores

(e-Commerce Netcomm Forum di Milano)

DEPOPULATION of small areas
Services

Values
Neighborhood stores cannot compete in price with malls and online stores because of they exploit economies of scale. BUT Is price the only important characteristic? How to change people’s mindset in order to highlight other values of neighborhood stores such as social, geographical and economic value?

Customers
Neighborhood Store Supply Chain

Who are the actors involved?
Consortiums

Shopping Center
Local authorities

State-of-the-art
Commercial Districts Fidelity card
Valle Brembana’s project

Questions
How to face the problem of commercial shift from small to big stores?
Are they really in contrast?

How to mantain both, leveraging on the individual positive features?
How to consider e-commerce as an instrument insted of a threat to existing stores?

How can these small stores be integrated in a network order to delivery a service which cannot be evaluated just by price but gives some adding values?