Analysis of Previous Students’ A2 Work

Digipak & Magazine Advert
Amy Bartlett

The title of the album is clearly displayed and the font is disjointed along with the image. Additionally, it stands out on the background as the colours are contrasting.

The rose is a prop from the video for ‘Video Games’ and acts as a reference. It also sets the colour scheme of red, grey and white for the digipak.

Digipak

The playing cards reinforce the ‘Alice in Wonderland’ theme within the video and create a nostalgic tone to the digipak.

The same costume (eyelashes) is used on the cover as it is in the video. It creates an iconography and specific image for the star, whilst referencing the video.

Her hair is red to complement the colour scheme and the image has been edited to look disjointed and original.

Artist’s name is clearly visible. The text is consistent throughout the digipak and will form part of the artist’s identity.

Button to show the popular singles that have already been released off the album and that the artist is going to most recognised for.

The lyrics to ‘Video Games’ are displayed on the first inside page to emphasise that this is the song that is most successful from the artist and most familiar for the audience.

One again, the costume from the video is shown to connect the digipak to the video and suggest the style of the artist.

The same text is used here once again as it is on the cover of the digipak to show consistency and Making the text become part of the star’s image.

Digipak

Roses are used here as the background and it is the same rose that is pictured on the CD, again highlighting an ongoing theme.

The actual CD is covered in an image of a rose, again highlighting the ongoing theme of the digipak and the iconography of the artist.

The background is a floral pattern and uses a muted red colour to comply to the colour scheme. The pattern highlights the rose that appears in the video and on the cover and suggests its importance.

The lyrics to the debut single ‘Video Games’ appear on the first fold and allow the audience to learn them if they are a fan.

The artist appears again and the costume is again the same. No direct eye contact is given creating a ‘barrier’ between the audience and the star.

Digipak
The same text is used here once again as it is on the cover of the digipak to show consistency and Making the text become part of the star’s image.

The three roses are used on every side to highlight the theme and the background there is ‘scratch’ out, making it look authentic and vintage.

The track listing appears on the back and is a typical convention of digipaks. Also, instead of ‘CD 1’ and ‘CD 2’, the digipak uses ‘Level 1’ and ‘Level 2’ to associate the digipak with the idea of video games.

Magazine Advert
The review is likely to sway the audience’s decision on whether or not to purchase the album and advertises the album in a positive way.

Once again the reference to ‘Alice in Wonderland’ is present with the playing cards and creates a link to the theme of the music video and the digipak.

Furthermore, the same text has been used for ‘Lana Del Rey’ and ‘Video Games’ to promote the artists look and to create a link with the other forms of promotion that the artist may have.

The same image is used on the adverts as it is inside the digipak, again linking the two forms of promotion together. The image is big enough for the audience to recognise the artist and remember her, but there is also enough room for the conventional information to be displayed.

There is a small image of the actual album alongside a method that the audience can use to purchase it. Itunes is in keeping with the age of the target audience as many of them would probably use it and be familiar with downloading songs.

The audience would probably be drawn to the five stars and would realise that the album has received positive critique and is therefore likely to be good. They would also trust the judgement of a respected music magazine like ‘Q’

The artist’s Twitter is given so fans can ‘interact’ with her and get to know her more. The advert also assumes that the young audience that the artist is aimed at would have a Twitter account. It also complies to the zeitgeist of social networking.

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