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Brand’s Logo have been a distinctive symbol for us. as said first impression is the last impression. However has anyone ever thought how these brands have completed their journey. elegance to the products. or appealing. here is some insight to this. sometimes we don’t visit a brand if the logo is not catchy. also they bring style. .
Now. they changed their logo to a monochromatic apple logo. the logo was a complicated picture of Isaac Newton sitting under a tree. Turing is regarded as the father of computers. When Apple launched the new iMac in 1998. .When Apple was started. Another explanation exists that the bitten apple pays homage to the Mathematician Alan Turing. the Apple logo comes with nice gradient chrome silver design. The rainbow colors of the logo are homage to Turing’s homosexuality.
. It combined the 3 pointed star of Mercedes and the laurel wreath of Benz. where he had drawn a 3 pointed star which represented ‘power in land.The origin of this star came from a postcard by Daimler. After 1926. Over the years. a new symbol for Mercedes-Benz came into picture. It has been recognized as a symbol representing luxury and top tier cars. the symbol has been improved vastly in design and simplicity. water and sky’.
Owner of Nike. As the brand gained recognition. in his dream. who was a student. one Nike worker saw Greek victory god. . He offered this name to his boss. Nike. Phil thought that Nike was better than Dimension 6. Phil Knight. designed Nike’s logo for just $35 in 1971. the company name was dropped from the logo. however. The main part of the logo hasn’t really changed with time. Caroline Davidson. would name his product as Dimension 6. which made it more simplistic and memorable.
The below part is a rabbit that operator’s speed and the upper part is a snail that shows good embracing with its antennas. . Mengü ERTEL. explains that the sweet logo is a combination of a rabbit and a snail. Designer of Turkcell’s logo.
The inspiration came from the company’s manufacturing of bearings for automobiles. the God of War”. The primitive symbol is also a representation of “Mars. a roller ball bearing maker. as well as the symbol for “Man”. Volvo took off as SKF.Founded in April 1927 in the Swedish city of Gothenburg. It depicts the pre-historic symbol of Iron. The word Volvo originates from Latin which means “I roll”. .
PEPSI company was first started by Caleb Bradham in 1890’s. and to support the country’s war efforts. The ‘Pepsi Globe’ emerged when USA was in WWII. So. red and white logo. . Initially named as Brad’s drink the name was changed to Pepsi-Cola. Pepsi had a blue. the globe came on top of the script in 2003. and in their current logo they have done away with the script altogether. After 1998. Pepsi had decided to give the globe more prominence than the script itself. Pepsi changed logo as a crown having the Pepsi logo.
In 1901. Fabbrica Italiana Automobili Torino (FIAT) was founded in Turin (1899). and returned to a circular logo in 1999. from an oval shape in 1904. The laurel wreath around the circle was to celebrate the company’s victory in first competitive car races. the company changed its logo to a brass plate with the name FIAT in the centre. The shape of the logo kept changing from square to shield. the FIAT logo became circular. with the characteristic ‘A’ and a modern stylish laurel wreath around the circle. . In 1925.
. In 1999.In 1996 two Stanford University computer science graduate students Larry Page and Sergey Brin built the search engine. The name of the search engine is derived from Googol (meaning one followed by 100 zeros). Stanford’s Consultant Art Professor Ruth Kedar designed the Google logo that the company uses today. It represents that the company’s mission is to organize all informations’ transactions on the Web and world.
which means listen). In 1932. Horch. and Wanderer merged to form Auto Union. The four interlinked rings that would later become the modern Audi logo. four car makers Audi.August Horch used the old brand name. In 2009. . A young man came up with the name Audi (which is a Latin translation of Horch. However. Audi introduced new logo which is also the current one. resulting in a polished chrome look. his partner sued him for trademark infringement. DKW. The modern Audi logo shows a three-dimensional texture and shadowing.
furry animal. The company has sold a variety of products in the past including television. The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand). car tires and others. now it is called the Pine Marten weasel. .Nokia’ in Finnish means a dark. shoes. The evolution and the meaning of the logo is unclear due to the changing business over the years. The company was set up by Knut Fredrik Idestam.
BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was originally founded as an aircraft company. The aircrafts manufactured were painted with the colors of the Bavarian flag. . which is the color of BMW logo. but now has a more stylish look due to the different gradients. The logo itself hasn’t changed a lot during the years. The unchanged logo has made it easier for people to remember and has given the company more recognition.
but understandably after the WWII. . The history of the company is tied with Adolf Hitler. The first logo was designed by Franz Xavier Reimspiess. The main part of the logo hasn’t changed much. a Porsche employee during an office logo design competition. they got rid of the design around the circle which seems to be inspired from the Nazi flag.Volkswagen means ‘People’s car’ in German. The colors that were added in 2000 they depict a positive change in the company and the ability to adapt to the new millennium.
During the First World War. . Renault changed its logo to a tank after the war due to the popularity of its tank. Renault produced light tanks for the Allies. the founder of Renault. Victor Vasarely designed the modern Renault logo in 1972.Louis Renault. produced his first car in his own backyard when he was 21 years old. The diamond shape. Renault’s first logo introduced in 1900 featured the initials of the Renault brothers: Louis. which appears in the company logo till date was first introduced in 1925. In 1906. Ferdinand and Marcel. enclosed in a gear wheel. the logo was changed to a front end of a car.
power and status. this crown is like a hand. Rolex’s logo depicts that crown is as it written. it means prestige. . That hand belongs to a maker of watches. The hand shows skillful fingers that can make watches professionally. In addition. status and power.A crown shows prestige.
With the introduction in 2008 of the Insignia which reached the 2009 Car of the Year worldwide. The new logo received in addition to the previous logo.Firstly. After 1906. complying with the 3D design style of this era. . OPEL inscription in the upper part of the circle. Opel was founded as a manufacturer of sewing machines then it produced cars. there are many version of opal logo introduced and from 2002 to today is just a bit modernized version of 1987. the company introduced a new logo to strengthen brand image.
It is still same . He designed a t-shirt that absorbs sweat. In 1927. his friend. which was made by crocodile leather. drew a crocodile on the Rene’s t-shirt. . After this event. Americans called him crocodile. Robert Geore. Rene Lacoste was a tennis player and also fashion designer. he bet for a luggage. Then.
RAMAZAN MAÇİN .
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