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Conference 21–22 October 2010 Exhibition 21–23 October 2010

iNeevM - The Next Generation Media Platform

© 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

All rights reserved. Innovative & Non-intrusive advertisement models will be key to user engagement & monetization Page 2 © 2010 Siemens IT Solutions and Services Private Ltd. .Global Trends in Digital Media  Broadband-based Online Catch-up TV  Growing popularity in the US & UK  Providers setting up for global expansion  Social Media  Expanding from Lifestyle Invasion to providing Lifestyle Aids  Nature of PR campaigns has changed making larger brands more vulnerable  Need for Social Media & Cloud Preservation  Monetization Models  Ads remain key revenue generator  Movement towards paid content still uncertain  Elegant.

All rights reserved. .Siemens and Media | Our Portfolio Market Strategy Broadband Media Platform Digital Production Social Media Platform Digital Distribution Digital Library iNeevM Media Platform Broadcast Management Systems Enterprise Architecture Business Systems Facility Design and Build Page 3 © 2010 Siemens IT Solutions and Services Private Ltd.

Initiatives for future Generation Media Platform iNeevM – The Next media framework Siemens is continuing to invest in creating solutions for future media iNeevM is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features Page 4 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved. .

Easy search and retrieval based on categories  Review. rating and feedback features  UGC (User Generated Content) management Page 5 © 2010 Siemens IT Solutions and Services Private Ltd. Remote and Live Ingest  Automated Transcoding of the content into low res  Frame Accurate annotation for stored content and Live in-coming content  Content discovery .Comments.Personalized videos either stream or download  Catch-up TV  Advertisement management  Workflow based approval of the content prior to publishing online. enabling potential users to check content quickly and efficiently. . All rights reserved.  Online collaboration .iNeevM – Key Features  Local.  On Demand .

All rights reserved. .Industry specific implementations Broadcasting Education Publication Content Services Blogs Forums Editing CMS Ingest DRM Video Platform Delivery Digital Library Search Collaboration iNeevM Billing Analytics Learning mgmt Geo IP Content Packaging CRM Advertisement mgmt Integration Services Page 6 © 2010 Siemens IT Solutions and Services Private Ltd.iNeevM .

Microsoft & COTS based solution : SharePoint Portal Alfresco Content management system RESTful based web services Siemens iNeevM enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features . All rights reserved. .iNeevM for Broadcasters Business Problem Solution Disparate business problems consolidated into single solution Catch-up TV  Video on demand  Promotional Activities  Video Content discovery  Advertising management  Video in video  Overlays  Synchronised banners Analytics & Reporting  Social Media Java/J2EE. Page 7 © 2010 Siemens IT Solutions and Services Private Ltd.

attendance. Integrated with learning management system to aid teacher in preparing and assigning content Social Media / Web 2. progress for each student Collaborate with parents – personalized review Manage digital content Manage assignments Integrate with LMS Parent view • • View formative assessment .0 features Overview: Teacher view • • • • •  Comments on formative assessment.iNeevM solution for School Education Siemens proposed solution for parent and teacher to collaborate     Continuous round the year Review / Tracking of students. All rights reserved. . teacher comments & collaborate with teacher Collaborate with other parents This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance Page 8 © 2010 Siemens IT Solutions and Services Private Ltd.

iNeevM solution for Higher Education & Institutes  Videos for on-Campus teaching and learning • Increase student retention and engagement • Support diverse learning styles • Streamline in course creations  Videos for Distance Education [Off-Campus] • Reduce cost of class delivery • Enable interactive assignments and build community  Videos for libraries • Enable discovery. . use and display of legacy media • Streamline video authoring and distribution  Videos for Marketing. All rights reserved. Admission and Alumni • Enable deeper engagement in prospective students and alumni • Communicate School branding and messaging more effectively • Enable sharing and collaboration across broader community Page 9 © 2010 Siemens IT Solutions and Services Private Ltd.

subscription & pay-per-view models Page 10 Industry segment focus  Flexible base framework which an be customized to Industry needs  Integrated with business needs © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.Key benefits Platform  Shorter time to market  Reusable design / architecture  Multi platform content creation . management & distribution Agile integration platform  SOA based reusable components  Streamline content & production driven process  Interoperable Creation iNeevM Distribution Management Monetization  Monetize value of existing content & new content sources  Internationalization of content  Targeted & context sensitive ads  Access to new revenue sources:  online advertising. .

. Moinuddin Ahmed Communication. Media & Technology Vertical moinuddin. All rights reserved.Any Questions? Contact Siemens IT Solutions and Services Page 11 © 2010 Siemens IT Solutions and Services Private Ltd.ahmed@siemens. Ltd.

All rights reserved.Thank you Page 12 © 2010 Siemens IT Solutions and Services Private Ltd. .