GROUP MEMBERS –

KANIKA MALHOTRA SHASANK SAGAR TANUSHREE MANGLA NITIKA TYAGI SAHIL K. TIWARY AVANTIKA KANSAL

26 billion (2011) Net income US$20. Revenue US$136.       HEADQUARTERS . It is also 9th in 2012 among Fortune 500 companies.DETROIT FOUNDER – HENRY FORD DATE OF INC.-based automaker fifthlargest in the world based on 2010 vehicle sales. – 16TH JUNE 1903 Second-largest U.S.21 billion (2011) .

Middle East Mercury Edsel Merkur Jaguar Aston Martin Volvo Land Rover United States United States United States United Kingdom United Kingdom Sweden United Kingdom 1939 to 2011 1958 to 1960 1985 to 1989 1989 to 2008 1989 to 2007 1999 to 2010 2000 to 2008 North America North America North America Global Global Global Global .Marque Ford Lincoln  . Country of origin United States United States Years used/owned 1903 to present 1922 to present Markets Global North America.

468 160.954 118.672 -2.204 RANK 10 8 7 7 7 5 .723 -12.277 172.717 -14.308 146.      YEAR 2011 2010 2009 2008 2007 2006 REVENUE 128.613 2.210 PROFIT 65610 2.126 177.

Increase in Raw Material Cost. . Great profits at home. Underutilization of plant capacity.       Decline in sales at Europe. Slash in US manufacturing Capacity. Bailout of GM and Chrysler. Increased Competition.

. SUSTAINABILITY COMPETITIVE ADVANTAGE   ONE FOLD.

and only $20 million available to meet them. 1921. the Ford Motor Company had $58 million in financial obligations due.•Between January 1 and April 19. . • Representatives of several large financial houses offered to extend loans to the company. • Ford refused the offer. on the condition that the Fords yield financial control.

Toledo & Ironton railroad. this generated $25 million. Ford was able to reduce by one-third the time that automotive components spent in transit. Released $ 28 million from this. Almost immediately.• With little time available. • • • . Henry Ford transferred as many automobiles as possible to his dealerships. who were instructed to pay in cash. Ford purchased the Detroit.

U. sales are up 7 percent     Invest $760m for china Recalling 2013 Ford Escapes  . Ford India Launches New Classic Titanium Variant Ford India Expands Engine Plant by 36 per cent Car smaller and cheaper than FIGO.S.

 Operating In 23 country North America Europe Africa and Middle East Asia pacific South America      .

OUTLOOK 2012 Ford remains focused on delivering the key aspects of the One Ford plan. leveraging Ford’s global assets . which are unchanged:     Aggressively restructuring to operate profitably at the current demand and changing model mix Accelerating the development of new products that customers want and value Financing the plan and improving the balance sheet Working together effectively as one team.

     Ford Australia has announced a new strategic direction for the company. Ford has big plans for India. . Lincoln will have seven new or improved products by 2014 promised by Derrick Kuzak. By 2014. A new state-of-the-art passenger vehicle manufacturing plant in Rayong. China and the region. at least 80% sold under Ford globally will be build of 13 crores platforms. Thailand is scheduled for completion in 2012.

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