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Amelie

Amelie

Codes and Conventions of a Trailer

Codes and Conventions of a Trailer Momentum pictures also known as Alliance Films UK and formerly

Momentum pictures also known as Alliance Films UK and formerly Alliance Communications UK and Alliance Atlantis UK is one of the leading independent motion pictures distributors in the UK and Ireland. This UK distribution logo facades the trailer establishing that the film has been produced and distributed by an art-house company. They have distributed other majorly successful

films such as ‘Café de Flore’, a new horror called

‘Sinister’ and old films such as ‘The Kings Speech’.

This company is currently owned by Paramount Pictures UK, which is also then owned by Viacom.

Codes and Conventions of a Trailer Momentum pictures also known as Alliance Films UK and formerly
Codes and Conventions of a Trailer Momentum pictures also known as Alliance Films UK and formerly
A critic from Elle Magazine says “Totally Wonderful”. This quote at the very beginning of the
A critic from Elle Magazine says “Totally Wonderful”. This quote at the very beginning of the

A critic from Elle Magazine says “Totally Wonderful”.

This quote at the very beginning of the trailer, just after the logo and

just before the name introduction creates a magical and surprised

appeal, drawing you in instantly. The words come across the screen like water ripples, blending them into the action taking place. So not drawing our attention away from the image of water and Amelie but through the spinning camera and the large font our attention is still drawn to it. However having it before anything begins, for example the voiceover that plays straight,

means that we’re not retracted from anything vital.

The quotes from various magazines creates a sophisticated and well made movie. It shows the audience that the movies has been approved by a number of industries and creates a very high expectation.

Marie Claire says “Endlessly inventive… Will become on of the definitive feel good movies”.

A critic from Elle Magazine says “Totally Wonderful”. This quote at the very beginning of the

Total film says “Quite simply, its perfect”.

Exposition: Very beginning shows Amelie older, on a bridge across a lake alone and throwing pebbles. Leading on the, music changes from a more English instrumental to a French accordion sound melody, it shows Amelie

as a child, her being different, having a strong imagination and depending on herself. A voiceover states that

‘Amelie see’s things differently’. As a child she seemed happy, care free and comfortable being alone. Then a camera flash is used to change the age of Amelie from a child to her 20’s.

Complication: Voiceover, ‘But it wasn’t until she grew up’ Amplified sound of the glass lid hitting the floor, ‘That

she discovered a way to make a difference’. Amelie whilst in her bathroom uncovers a box hidden in the wall,

filled with memories from someone's past. After handing the box to its owner she uncovers how good it feels to see people happy from her doing. Shot reverse shot of man with his box and her watching, music becomes loud and eccentric.

Rising Complication: Voiceover ‘But for all the peoples lives she changed, there was one life that would never change’. This is played whilst Amelie uncovers more memories and makes more people happy. Shot of

man opening and watching his video, extremely happy then fade to the same shot and position of Amelie

with a blank emotionless expression on her. Fades to black.

Climax: Music changes from the upbeat accordion to mellow solemn instrument, shot of Amelie alone on the bus staring out the window.

Voiceover ‘Until now.’ Feet, Amelie is facing a man, shot of her heart beating out of her chest. Music then

become triumphant, loud and orchestra. Man runs past her, when they bump into each other is when the

music becomes triumphant.

Voiceover ‘Momentum pictures invites you to meet, Amelie. The girl who wanted to help the world but just couldn’t help herself.’ Much faster clips, shorter, more shots of her, the man and people helping her. Very

spinning shots, transitions are quick fades and circular fades. Clips in-time to the ending of the song, tension built up here. Last shot is Amelie looking confused and distressed, then to the end credits.

In trailers it seems that there is an exposition, an explanation of the events having taken place, building the characters up and creating a background. There is also a complication, something interferes in the movie which they decide to show in the trailer for the wow factor. The complication will be highlighted usually, built up. Through that the rising action will entwine, becoming more tension filled, snappy scenes and more drama. And usually all trailers finish on the climax, creating the last attention grabbing scene, giving not to much away but

enough to know that’s the highlight in the movie, and then ending it on that, to keep the audience questioning and

hanging off their seats.

In trailers it seems that there is an exposition, an explanation of the events having taken
In trailers it seems that there is an exposition, an explanation of the events having taken
In trailers it seems that there is an exposition, an explanation of the events having taken

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