Presented by: Jishant Sapra

The Education of Walt Disney
• Born in Chicago in 1901 • Enrolled in Kansas City Art Institute at age 14 • “Iwerks-Disney Commercial Artists” formed with friend in 1920, company went bankrupt in 1923 • Moved to Hollywood founded Disney Brothers Cartoon Studio • Developed series, Oswald the Lucky Rabbit, with brother Roy but did not obtain copyright for Oswald • Universal Pictures retained copyright which resulted in a loss revenue and his staff

Early History • Walt Disney produces Steamboat Willie on his own • 1928 Mickey Mouse is born • Company is reincorporated as Walt Disney Productions in 1929 • 1932 Disney received Academy Award for creation of Mickey Mouse • 1935 Mickey Mouse is filmed in color • Disney launched spin-offs from Mickey Mouse that include: Donald Duck. Goofy and Pluto .

California. debuts. Florida. 1971: Walt Disney World opens near Orlando. 1966: Walt Disney dies of lung cancer.Other Key Dates • 1937: Snow White and the Seven Dwarfs. 1940: Pinocchio and Fantasia released. Disney dies. 1982: EPCOT Center opens on the grounds of Walt Disney World • • • • • . Disney's first full-length animated film. Disneyland opens in Anaheim. 1955: The Mickey Mouse Club debuts. Roy O.

1998: Animal Kingdom opens in Walt Disney World.Disney’s Growing Entertainment Empire • • • 1989: Disney-MGM Studios Theme Park opens near Orlando 1992: Euro Disney (later named Disneyland Paris) opens. • • • • . last of the founding family and Stanley Gold quit the Disney board and starts Save Disney. 1999: Disney Cruise Line begins operations with the Disney Magic 2001: Disney's California Adventure opens next to Disneyland.com in an attempt to oust CEO Michael Eisner. Florida. Disney. 2003: Roy E. Disney acquires Fox Family Worldwide for $5. Disney--son of Roy O. Radio Disney debuts.3 billion. 1996: Disney acquires television station Capital Cities/ABC for $19 billion.

using its portfolio of brands to differentiate its content. .Current Structure and Corporate Strategy • Mission Statement: The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information. services and consumer products.

The Walt Disney Corporate Structure • CEO ROBERT A. INC. IGER – PRESIDENT AND CEO OF DISNEY.-2005 succeeded Michael Eisner Business Units: • Studio Entertainment • Consumer Products • Parks and Resorts • Media Networks • Internet Entertainment Source: The Walt Disney Company Annual Report .

” Focus Area Children & Family Content & Products Environment Objective We strive to support the well-being of children and families. We seek to create content and products responsibly. we seek to be a good corporate citizen and hope to be as admired for the way we do business as for the quality of the family entertainment we create. We work to embed good environmental stewardship in the Company’s decision-making process from start to finish. Community Workplaces . Iger: “While there's always room for improvement. inclusive and respectful workplaces Wherever we do business and wherever our products are made. We aim to be a positive and productive member of the Communities in which we live and work. We strive to foster safe.Corporate Responsibility Robert A.

DISNEY Topics: Miramax Films  ACQUISITION IN 1993 FOR $80 MILLION  CURRENTLY IN NEGOTIATIONS SELLING AT BETWEEN $625.700 MILLION  AWARD WINNING FILM LIBRARY INCLUDES – NO COUNTRY FOR OLD MEN & PULP-FICTION .

15% TIME WARNER. 13% SONY. 13% MGM. 16% TIME WARNER. 17% SONY. 12% VIACOM. 18% PROJECTED GROSS BOX OFFICE SHARE MGM. 10% NEWS CORP. 8% GE. 22% . 17% NEWS CORP. 9% DISNEY.DISNEY Topics: MARVEL GROSS BOX OFFICE SHARE DISNEY. 8% GE. 22% VIACOM.

100 MILLION USERS • HOLLYWOOD AD SPENDING CUT BY 8% 2009 • “ANY WAY TO GET THE WORD OUT IN AN ERA OF STRETCHED BUDGETS” • NEW MARKETING CHIEF .DISNEY Topics: Social Network Website TWITTER • ON-LINE MARKETING.

667 $6.136 $2.149 % of Revenue 45% 30% 17% 7% 2% • Well known characters • Widespread cable networks • Strong brand name-ranked 9th in top 100 brand names .SWOT Analysis Strengths • Diversification of their products and services-produces balance revenue streams: Revenues FY 2009 Media Networks Park and Resorts Studio Entertainment Consumer Products Interactive Media Total (in Millions) $16.209 $10.425 $712 $36.

7% of company's revenues . accounted for only 6. 102 Dalmatians and Treasure Plant • Overdependence on the North American markets – 75% of revenue is derived from North America market – Little presence in emerging Asian Markets.SWOT Analysis Weaknesses • Weak performance of studio entertainment – Produced failures such as Fantasia 2000.

broadcasts in 58 countries – Club Penguin-adds to online assets • Improving presence in emerging Indian and Asian markets • Agreement with DreamWorks to distribute six films a year • Positive market outlook for the global media .SWOT Analysis Opportunities • Acquisitions to strengthen their position in the market – Jetix Europe-has programming geared toward kids 6-14.

which can hinder future cash flow • "Lagging Economy“ • New technology compromises ability to protect intellectual property .must comply with FCC regulations.SWOT Analysis Threats • Intense competition in each business line: – Media.CBS and Fox Broadcasting – Parks and Resorts-Xanterra Parks and Resorts • Piracy in the entertainment industry • Regulatory risks.

Cartoons: The Old Mill (1937) 1939: Best Short Subject. 1934: Best Short Subject. He also earned four honorary Oscars. Cartoons: Ferdinand the Bull (1938) 1939: Honorary Award for Snow White and the Seven Dwarfs (1937) The citation read. is one large statuette and seven miniature statuettes. Cartoons: Ugly Duckling (1939) . Cartoons: Three Orphan Kittens (1935) 1937: Best Short Subject. Cartoons: The Country Cousin (1936) 1938: Best Short Subject." (The award. recognized as a significant screen innovation which has charmed millions and pioneered a great new entertainment field.Academy Awards • • • • • • • • • • • Walt Disney holds the record for both the most Academy Award nominations (59) and the number of Oscars awarded (22). unique in the history of the Oscars. Cartoons: The Tortoise and the Hare (1934) 1936: Best Short Subject. "For Snow White and the Seven Dwarfs. Cartoons: Flowers and Trees (1932) 1932: Honorary Award for creation of Mickey Mouse.) 1940: Best Short Subject. Cartoons: Three Little Pigs (1933) 1935: Best Short Subject. 1932: Best Short Subject. His last competitive Academy Award was posthumous.

58 38.05B 1.21 indicates stock is less volatile than competitors Walt Disney (DIS) News Corporation (NSWA) Time Warner Inc.Financial Analysis: Stock Price • Traded on the NYSE under the ticker DIS • Current stock price: 37.21 40.87B .65 • Industry leader in market capitalization: 72.43B 1. (TWX) Industry Market Capitalization Beta 71.85B • Beta of 1.31 2.45B 1.

29B 4.Financial Analysis: Income Profit Ratios • Highest net income • In good position with a ROA of 5.31B News Corporation Time Warner (NSWA) Inc.37B 2.29% 36.78B .93B 3.03B 5.54% 25.74% 30.29% • Despite recession still a profitable company Walt Disney (DIS) Net Income Return on Assets Revenue 3. (TWX) -3.

Disney established WED Enterprises as a separate company and began drawing up plans for Disneyland. • .Conclusion • As the company grew. Disney could continue to churn out movies while significantly saving on distribution costs. The popular Mickey Mouse Club debuted as a TV series in 1955. Disney's TV debut came around the same time as Treasure Island. a giant theme park. was the studio’s first live-action film. and the company formed Buena Vista Distribution a few years later. A few years earlier. Treasure Island. that showed Walt Disney had even bigger plans for the company. Disney diversified production beyond cartoons and animated movies. called Disneyland. Disneyland opened in 1955 as a theme park unlike any other the world had seen. Live-action hits such as Swiss Family Robinson in 1960 and Mary Poppins in 1964 followed. Because the park was technically part of a separate corporation. With its own in-house distribution company. But it was another TV program that began in 1954. released in 1950. worrying about how shareholders would react. with the special One Hour in Wonderland. Disney was able to develop it in secret.

• Disney employed a unique strategy to make the theme park quickly successful. now commonly known as Epcot Center. the company repurchased those rights and kept the revenue internally. which ultimately became Walt Disney World. Once Disneyland was earning revenue. He solicited several corporate sponsorships to subsidize costs. began with the acquisition of land in Florida in the 1960s. Plans for a second park. he called it the "Experimental Prototype Community of Tomorrow". and outsourced food and merchandise within the park. . This second park would contain Disney's vision of what the future urban community would look like.

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