: AN E-COMMERCE VENTURE

BY PRANAV ANIL SHANU K P PRASHANT U MUHSIN V

AN INTRODUCTION
 Electronic commerce, commonly known as e-

commerce, is the buying and selling of product s over electronic systems such as the Internet and other computer networks
 The success and growth of online retail companies

like flipkart and e-bay made us think of such a venture exclusively in Kerala.

ADVANTAGES OF E-COMMERCE
 Consumer will have a much wider choice available

on the cyber market.  They can compare products, features , prices and even look up reviews before they select what they want.  They also have the convenience of having their orders delivered right to the door steps.  Even branded products are available at much cheaper rates .

SERVICE DESCRIPTION
 U-VA will offer young customers, in small towns and

communities of kerala, the youth-oriented products that are difficult to obtain in the local market.

 It also provide opportunity to sell your products in

the online market which can be purchased by other users by bidding and helps the transfer of sold goods between them without high transportation costs.

 Our company also facilitates exchange of products

between the different users instead of money. ie..” Sell goods for goods”

BUSINESS OPPORTUNITY
 Nowadays, the youth is more fashion-concerned.  But many a times, it becomes a problem when their

requirements are not met by the local shops.
 There comes the need for an online retail company

that meets their needs and makes available their requirements without much additional cost .

HOW TO FACE THE COMPETITION?????
 There are a few, if not many, online companies which

cater to the needs of the people today. So there should be something that differentiates us from other competitors.  We promise delivery with a maximum delay of 1 business day  Also,the additional transportation charges incurred will be low as we are operating exclusively in Kerala.

HERE , WE BEGIN…………….

IMPLEMENTATION STRATEGY
We have the main centre situated at Karippur, Malappuram where the products are kept in store We intend to have 4 zones in total Zone 1-Kazarkode,Kannur,Wayanad,Kozhikode  Zone 2-Malappuram.Palakkad,Thrissur  Zone 3-Ernakulam,Idukki,Kottayam

 Zone 4-Alappuzha,Pathanamthitta,Kollam,

Trivandrum

 We have properties owned by the company partners

for the storage of our products in zone-1 and zone-2  For the other 2 zones, we plan to rent a place to store the goods, for transport within the zone  For each district, we purchase a 4-wheeler for the transport of items within the zone.

PERSONNEL PLAN
U-VA will have a staff of 15:  One website manager.  14 Processing\Transportation staff Each of the 14 transportation\processing staff will be responsible for the transport and processing of products within each district.
 Pranav and Shanu will manage the daily operations of

U-VA and will also be responsible for marketing
purchasing

 Prashant and Muhsin will take care of U-VA’s

PRODUCTS
 MEN AND WOMEN’S WEAR :

Books

Watches

Mobiles and accessories

Beauty and Healthcare

MARKET ANALYSIS

OWNERSHIP AND LOCATION
 U-VA is a private corporation owned by

Pranav,Shanu,Prashant and Muhsin.  We intend to concentrate our activities centred near Karippur, Malappuram because it is near to the Calicut International Airport thereby making air shipments easy.  Cochin was the most ideal location, but was ruled out due to high cost. One of the partners, holds sufficient infrastructure in the place thereby cutting down further costs.

MARKETING STRATEGIES
 We will offer a 20% discount on all purchases at the initial stage.  We will advertise ‘Delivery within at least the 2nd day of ordering

or get your item of free’ as our policy which is bound to catch the people’s attention and also in news papers .

 We will advertise in magazines that are targeted at our customers  We will sponsor events and will also seek local businesses that

target the same customer base to share the event's sponsorship.

 Also, our strategy to facilitate selling of your products by online

bidding by just incurring a small additional cost, will popularize the company among the local people.This strategy is adopted solely for making a name among the customers in the initial stage and is not a revenue-generating strategy to the company

START-UP EXPENSES AND FUNDING

 The 4 partners equally invests Rs.10,00,000 each  The initial start-up expenses for website development, insurance,

marketing ,rent etc. amount to Rs.7,00,000 as given in the table.

 For each district, we purchase a 4-wheeler for the transport of

items within the zone.(whose total cost=Rs20,00,000) is included in the long term assets. goods in zone 1 and zone-2. For the other 2 zones, we rent a place to store the goods for transport within the zone and the rent to be paid is also included in the start-up expenses. for the first financial year.8 lakhs is kept as cash.3 lakhs is spent for marketing purposes.

 Also we have properties owned by the company partners to store the

 Rs.15 lakhs from the 40 lakhs is used to purchase the commodities

STAFF- SALARY
 U-va will have a staff of 5:

 website manager.
 Processing\Transportation staff (4)

 The pay of each of them is given in the table above.

The pay grade will be subsequently increased after each year as given.

SALES FORECAST

PROFIT AND LOSS

THANK
YOU

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