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Use Facebook to Promote your Greatest Brand YOU

@AngelaRunsAmuck Facebook.com/ProAngelaRosas angela@angelarunsamuck.com

Angela Rosas PR & SMO Consultant


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Research
Google Reviews Facebook

To learn
Who they are What you can expect How you can prepare

Working with a New Business


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Professionals are NO different


Know whats out there about YOU.

Google Yourself
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You may find:


Less than desirable images Things others shared Comments you wished you hadnt made Sites you wished you hadnt joined Links you wished you hadnt Liked

The good, the bad, and the ugly


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Contact the search engine Google Contact the Host Create NEW content (and bury the old) Change your ways

The Solution
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If you dont know someone, dont friend them.

Behave online as you would offline.

Share, but don't overshare.

Social Media is an electronic "papertrail."

Basic Online Etiquette


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Social Media
It is searchable, (can be) public and that is a good thing!

Allows individuals / businesses to connect with clients, companies, communities and key decision makers!
Connect with customers and potential customers Connect with those in your industry Share information Gather market intelligence and insights

Social Media & Business


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Allow you to showcase your talents Provide a platform for you to brand yourself publically Give customers, companies, and professionals direct access to you Gives you direct access to people, communities, and events

Social Media & Self-Promotion


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Introducing Facebook Search Search Keywords More Results Public Posts

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Promote Your Brand


YOU.
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A brand is NOT just a logo it is how customers view your business, YOU.

What is a Brand?
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Values

Vision

Mission

Education Experiences Accomplishments

What makes you YOU? What expertise do YOU have to offer? How do you want customers / community to view you?

What is YOUR Brand?


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Real Estate Agent

Restaurant Bartender

Cosmetology Hairstylist

News Reporter

Business

You

Customer

Social Media opens up the lines of communication and helps builds relationships and trust.

Youre not you companys logo


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Become the Expert, via Facebook


Promote your BRAND hide the rest.

Brand

Connect

Share

Build Relationships

Create Content

Facebook Basics
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Privacy Navigating

Promoting
Facebook Privacy & Promoting
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Facebook Profile Privacy


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Timeline Restrictions
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When in doubt View as


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Facebook Page

Pages are for businesses, organizations and brands to share their stories and connect with people.
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Pages feature: No limit of Friends Not intrusive


Message Tagging Interaction Events

Pin / Highlight

Analytics (demographics)

Promoted & Sponsored

Posts / Ads

Searchable

My mom doesnt care about my business

Why I Like Pages


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Cover Image

851x315px No Price No Purchase info No Like Share No Calls to Action

Icon Image

125x125 180x180 upload

App Thumbs

111x74

About

Description Links Keywords

Facebook Page
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Facebook Page: About


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Facebook Page: Tools


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Facebook Page: Tools


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Facebook Page: Tools


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Build Relationships (Who you Know)


Reach out Participate on pages Connect with people in your industry (if public) Connect with people in your community

Professional Image (What you Know)


YOUR brand YOUR content YOUR expertise

Facebook Promoting
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Facebook Profiles & Pages DOS Display your professional side, your brand Acknowledge Community / Current Events Treat your profile as a Blog Share notes, photos Promote your Page Ask friends / family to like, share Add links to you email signature line Interact using your PUBLIC Profile or Page (get found)

Facebook Promoting
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Facebook Profiles & Pages DONTS


Friend EVERYONE Beg for likes Brag Over share negativity Be AWESOME all the time Be one-dimensional (all work, not realistic) Sell or blatantly promote (your work and reputation should speak for itself)
Would YOU trust this person?

Facebook Promoting
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Content is KING
Good content gets shared.

10 4 1
3rd Party Your content Business Related

Calls to Action
Like Share Click Watch

Give people a REASON to follow you, add value.

Facekook Inspire Engagement


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Share Tips Knowledge Industry News Personal Experiences Triumphs Learning Opportunities Announcements BE REAL

Engage Like Comment Share Others Content Join / Start Relevant Groups Tag Ask Questions

IRL Meet People Attend Events Create Events Frequent Businesses Tag Do so publically and SHARE!

Facebook Social Community


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Youre going to be Googled

Keep your private life, private (and billboard friendly). Control your image, control your brand. Dont be afraid to be real builds real relationships. Showcase yourself and your expertise your brand.

The more natural followers you have, the more your network will grow. Build REAL relationships IRL. Take Advantage of Be the expert or at least share like one!
Social Media

Build relationships increase reach


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Fusion will always encourage our agents to be authentic, to be real, BUT to act (post) with empathy and intelligence.
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Reputations based on substance are the ones that have always endured.
Baltasar Gracin

Make your reputation and keep it


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@AngelaRunsAmuck Facebook.com/ProAngelaRosas angela@angelarunsamuck.com

Thank you Q&A


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