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serving around 68 million customers daily in 119 countries.[ • Headquartered in the United States. • Businessman Ray Kroc joined the company as a franchise agent in 1955. • Donald Thompson McDonald's. CEO .INTRODUCTION • McDonald's Corporation is the world's largest chain of hamburger fast food restaurants. in 1948 they reorganized their business as a hamburger stand using production line principles. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald.

McDonald's offers salads and vegetarian items. • In Germany. Various countries.PRODUCT: • McDonald's predominantly sells hamburgers. French fries. McDonald's offers the McRib sandwich. soft drinks. . • On a seasonal basis. wraps and other localized fare. breakfast items. various types of chicken sandwiches and products. are currently serving soup. especially in Asia. • In most markets. McDonald's sells beer. and desserts.

sometimes referred to as the "McDonaldization" of society. Ltd owns approximately 135 in the various locations of Andhra Pradesh. Gujarat. • McDonald's is present in about 52 towns and cities across India. Maharashtra and Tamil Nadu. • There are around 250 McDonald's restaurants in the country out of which Hard castle Restaurants Pvt. .GLOBAL OPERATIONS: • McDonald's has become emblematic of globalization. • McDonald's has opened a McDonald's restaurant and McCafé on the underground premises of the French fine arts museum. Karnataka.

Inc • Pizza Hut • Subway . • Brinker International. • Yum! Brands. • Starbucks Corporation • Darden Restaurants.COMPETITORS: • One of the major competitors for McDonald in the burger segment is KFC. Inc.

• Out of Rs 400 crore earmarked for national expansion. Rs 100 crore would be spent for the eastern region.MARKET SHARE: • With an aim to clock 30-35 per growth per annum. • McDonald's has 160 restaurants in India. . the US fast food chain McDonald's plans to open around 60 more restaurants across the country annually and pump in Rs 400 crore in the next three years. one between McDonald's and Connaught Plaza and the other between McDonald's and Hard Castle Restaurants Private. • McDonald's restaurants in India were being operated by two 50:50 joint ventures.

” but it does plan to make sure its menu is relevant. it has been testing a $1 cheeseburger called the McCruncher in select markets. • Modernizing the customer experience: McDonald’s intends to renovate its facilities and add new technologies.FUTURE PLAN: • Optimizing the menu: The chain will not kick out standards like the “Big Mac. . • Broadening accessibility: To accomplish this goal. the burger joint will add franchises and extend operating hours at some of its locations. • McDonald’s also will continue to focus on proving affordable options — for instance.

AWARDS: • 2012 #11 Most Admired Company in the World • 2011 Most Innovative Food Companies • 2012 #4 Most Valuable Global Brand • 2012 #7 World's Most Powerful Brand • 2012 #7 Best Global Brand .

. • ISO 22000 certification for excellence in food quality. HACCP.QUALITY CERTIFICATIONS: • Most of the suppliers are HACCP and ISO 22000. ISO 9k. certified—They are also certified by McDonald’s for SQMS(all of them) ( our own specific standard for Quality and food safety which includes. PAS 220.) • The facility is HACCP. Global GAP etc. ISO 14001. ISO 22K. GMP. 18001 and OHSAS certified indicating that it follows the most stringent norms.