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Design morphology

By -Anzar Hussain Roll No.- BMH04

The morphology of design refers to the study of chronological structure of design project. It consist of SEVEN PHASES. Of which first three phases belongs to design and remaining four phase belong to production, distribution, consumption and retirement.

The seven phases are as:phase 1

Phase 1 The feasibility study

Phase 2 preliminary design Phase 3 detailed design Phase 4 planning the production process

phase 2


phase 4

phase 5

Phase 5 Planning for distribution Phase 6 Planning for consumption

phase 6

Phase 7

Phase 7 Planning for retirement

1.The feasibility study

In this phase actually design problem is assumed to be defined. According to the defined problem various cad model or prototype has been made. Feasibility in terms of design constraint, technology, resources, finance, economy, and market availability are studied.

2.Preliminary design
After selecting the best design among all the design synthesis study is to be started. Analysis and simulation of selected design is done. Based on the analysis result flows are eliminated based on cause and effect method.

Design concept are validated and assurance is given that system is feasible.

3.Detailed design
By keeping all the preliminary design in mind master layout is created and all the constraint, dimension and parameter is noted. Actual prototype is made for suitable scale so that it can be tested in various aspect. Basic redesign and refinement is done until the promised design is accomplished.

4.Planning the production process

Detailed process planning is done with the help of process sheet where every task is mentioned in sequence or as per order. Job specification are given, cost related to material, labour, services are estimated. Information flow system are planned. Financial planning are done

5.Planning for Distribution

Designing the packaging of system. Planning the warehousing system. Planning the promotional activity. Designing the product for condition arising in distribution.

6.Planning for consumption

In this phase feedback of customers are required, then according to that improvement in the product is done ,as per demand this phase must consist of following factorsDesign for maintenance Design for reliability Design for safety Design for convenient in use Design for aesthetic features

7.Planning for retirement

The purpose of this phase is to take into account the problem associated with retiring and disposing of product. Designing to reduce the rate of obsolescence by take into account the anticipated effect of technical development. Designing physical life to match anticipated service life . Designing the product so that reusable material and long lived component can be recovered.