contribution of manish malhotra in bollywood. | Bollywood | Cinema Of India

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Contribution of Manish Malhotra in Fashion
-by surajit biswas , karishma kajaria , samrat chakraborty , komal sirohi , mayak kumar

Renowned as the Fashion Guru,Manish Malhotra is one of the most successful names in the world of Indian Fashion. A person who does not need any introduction, holds the credit for making a designer revolution in Bollywood's fashion Scenario with his uniqueness and inimitable style in designing

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Venturing into Bollywood at the age of 25, by designing Juhi Chawla's costumes for the movie Swarg,the outfits he had designed for Urmila Matondkar in the film Rangeela, made Manish an inevitable part of the Bollywood film industry. These costumes metamorphed Urmila as a hot sex symbol of that time. It was a grand entry for Manish into Bollywood making him one of the sought after designers in India. Associated with several block buster films he has designed outfits for almost all the leading actresses like Sridevi, Urmila Matondkar, Karishma Kapoor, Kajol, Raveena Tandon, Manisha Koirala, Madhuri Dixit, Twinkle Khanna, Shilpa Shetty, Kareena Kapoor, to Aishwarya Rai, Rani Mukherjee and Preity Zinta.

High on his success, Manish Malhotra decided to branch out into mainstream designing in 1998, with his high profile couture store Reverie - Manish Malhotra The store received tremendous response and the cream of Mumbai's high society and rich NRIs became his clients. His first fashion show in November 1999 was eagerly awaited and received great appreciation and almost 70 percent of the clothes were sold within three weeks! In May 2002, Selfridges did a Bollywood festival for the summer and it was a turning point of sorts in Manish’s career graph.Well received for his sole contribution,the festival went on to become a big success and gave both Bollywood and Indian fashion a new prominence on the British cultural landscape. Even Vanity Fair devoted an entire issue devoted to Bollywood.

Manish Malhotra ensures that his collections are always a traditional blend of Indian crafts with contemporary touches fit for myriad occasions.The gorgeous evening wears were resplendent with wonderful chikankari work,kashmiri embroidery and Rajasthani gotta borders;. Using delicate summer shades of nude, aqua, green, powder blue and ivory, Manish gave a striking look to women’s wear,the result- opulent and grand in nature, voluminous lehengas and kalidar kurtas in net with silver zari work glided down the catwalk. Layered and superbly crafted the floor length kurtas at times teamed with flared lehengas were a dream to behold. 3D rose embroidery, low sexy backs high collars shimmering badla work and zari motifs on net, and chikan work in innovative forms dazzled the audience. Men’s wear created in beige, grey and navy had a choice of lush textures that ranged from tussore to brocade for the sharply tailored bundgala jackets teamed with either slim pants or Jodhpuri trousers.

It was a Starry show where almost all the well known Indian Bollywood stars came up to walk the ramp adorning designer Manish Malhotra’s attire. It was a venture by Shabana Azmi to promote her village Mizwan and Indian craft of chikankari. All the celebs joined hands to support her for the cause and the craftsmen in Mizwan will be employed for embroidery work for the Label

Manish Malhotra’s Spring-Summer collection 2010 was a palette consisting primarily of neutral pastel hues paired with elaborate shadings of red, green, and gold with cuts, prints, and embroidery.Net was used extensively as the base for dhoti pants, long floor length robes and sheer Anarkalis. Accessories were kept minimal with an occasional usage of long pearl strings and bags for a couple of dresses.

Known for dressing up bollywood and the completing the glam industry,his most popular work w.r.t. fashion design/breakthrough/trend setters includes Rangeela, Dil to pagal hai, Kal ho na ho, Kabhi Khushi Kabhie Gham, Main Hoon Na, Jab We met, Om Shanti Om and Dostana, where he has given that perfect look to our Stars.

He was awarded the first Filmfare Award for Costume Design for Urmila Matondkar’s look in Rangeela, the Showtime Opinion Poll Award for Raja Hindustani, the Siemen’s Viewer’s Choice Award for Dil to Pagal Hai, the Lux-Zee Cine Award and the Bollywood Award in New York for his work in Kuch Kuch Hota Hai. He also won the Zee Cine Award and IIFA Award for the year 2000 for the film Mohabbatein. GPBA (German Public Bollywood Award) for Om Shanti Om. He has also been adorned with Indira Priyadarshini Memorial Award for his contribution to the fashion industry, felicitated by National Institute of Fashion Technology, New Delhi and the Indo American Society for his contribution to fashion designing, and was also named the most Stylish Designer Of the Year at the Elle Style Awards in 1999.

ON A CONCLUDING NOTE WE CAN THUS SUMMARIZE THE FOLLOWING:

•Manish a student at Elphinstone College ,Mumbai forayed into Bollywood at age of 25 learning most of his basics in fashion at Equinox,a boutique at Bandra •Known to hav dressed almost all the contemporary stars,Manish glamorized the fashion world and Bollywood by setting the trend of celebrities walking the ramp for him. •Known to have designed for international stars like Micheal Jackson,Manish Malhotra ,the entreprenuer, laid the foundation of India’s first dedicated diffusion label Manish Malhotra. Presently retailing not just all over India but also Internationally. The label stands for its mesmerizing style that blends rich lush colours with heavy textures. •His garments are about drama and certain style that keeps you in the limelight be it huge gheras, eloquent heavy borders, or striking contrasting colors. They are perfect fit for the occasion and his signature style. •Having designed for almost all the top notch stars of the country, Manish Malhotra has also collaborated with some international stores and is selling around the globe. The label is on a high with fashion shows, exhibitions and star appearances. He makes sure of giving the label the much associated limelight and grandeur so as to make the client association more relevant.

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