This action might not be possible to undo. Are you sure you want to continue?
KUMAR RISHI ROLL NO.: 110907003
Jaquar and Company Pvt. Ltd. : An Introduction
Jaquar group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960 by Mr. N.L. Mehra. Crossing 1250 crore mark in FY-11-12, Jaquar is truly a global bath solutions company creating benchmarks in the industry and the most preferred one stop solutions brand across the globe. Vision: - Global leader in Complete Bathing Solutions for inspired living. Mission: - Continuously striving to create value and exceeding customers’ expectations in quality, delivery and cost effectiveness through continuous product innovation and cutting edge technologies Values:Passion for Technology Taking care of our people Excellent customer service Building strong relationships Entrepreneurial spirit Reliability Quality Policy 50 years of presence and 5 lac happy new customers every year speaks volumes of Jaquar obsession towards quality.
Strategic Business Verticals Bathing Solutions Lighting Solutions Brands Artize: Craftsmanship in water. Jaquar: Experience bathing Essco : Superbly Efficient
Products: Arranged under following categories:Faucets Showers Sanitaryware Wellness Products Shower Enclosures Water Heaters Flushing Systems Lighting Products Green Initiative: Jaquar’s innovative technology which increases the pressure of faucet in a normal water supply & saves water
Four P’s of Marketing Product Price Place Promotion Market Research Vs Marketing Reseacrh Marketing Research covers all four of those possible measures to identify and understand consumer preferences. Where on the other hand, Market Research typically covers one of those four measures–place. Place includes an analysis of a specific market or segment. Market Researchers argue that what they do is customer-oriented and the measurement of market demand only Why Market Research has been done in this project? Market Research deals with place factor that studies customer and competition the work undertaken for this project in the company was totally focused on that part only. As the respondents were contacted at their work sites, offices and projects the information about the market research aspect were studied in detail.
Research Design The descriptive research design was adopted for this project. Hypothesis Testing
The Following five hypotheses have been tested based on the data collected: 1. Choice of Appliances is independent of different brands available in the market. H0: Choice of Bathroom appliance is dependent on the brand image H1: Choice of Bathroom appliance is independent of the brand image 2. Aesthetics of product is given priority over other attributes of kitchen & Bathroom appliances. H0: Aesthetic is given preference over other features H1: Aesthetic is not given preference over other features 3. Bathrooms are considered important portion of house by the population. H0: Bathrooms are just a portion of house H1: Bathrooms are important part of house 4. People are ready to pay more than 150,000/- INR for new bathroom / kitchen appliances. H0: Consumers are not willing to pay a large sum for bathrooms H1: Consumers are willing to pay a large sum for bathrooms 5. Brand image of appliance is closely co-related with advertisements effectiveness. H0: Brand image and Advertisements are having high correlation H1: Brand image & advertisements are not co-related
INTERNAL STRENGHTHS WEAKNESSES
1) Jaquar now leads the faucets markets in India with a market share of 60% by volume.
1) Serious quality check is required as the production volume is increased.
2) Jaguar has been a leader for over ten years and 2) The after sales service facility is at the moment restricted to big cities and growing cities and has maintained its market share despite similar places. This needs to be expanded on an competition. express manner. Not just state capitals but areas 3) The company is constructing its fourth plant at that may be a potential market in the next 5 years Manesar for 100 crore, to manufacture the new need to be focussed from now. products. 3) The human resource management should be 4) Strong distribution channel. expedited so as to match the efficiency of the international brands.
EXTERNAL OPPURTUNITIES THREATS
1) Jaquar is undergoing a change in its marketing messages along with a brand rehaul. 2) It is also increasing its focus on the export market and the institutional segment (hotels, builders) in India that contributes 35% of its sale. 3) Rising domestic demand for sanitary ware. 4) Ability to exploit local expertise in related sectors, cluster technologies.
1) Increased competition; any and every brand in the world is now present in India 2) Low priced import of identical products of inferior quality from China. 3) Existence of large unorganised sector for taps and sanitary ware item. 4) Large international surplus which are often dumped in Indian market and eat away into the market share for luxury items.
1. Supplier to large sized projects. 2. Builders were fond to e making decisions at site closely followed by endclient. 3. High level of brand consciousness and recognition of Jaquar’s advertisements. 4. Majority of returning customers.
5. Products’ satisfaction level are high.
6. Indifference to Jaquar’s complete product line. 7. Quality of product the biggest factor in purchase decisions. 8. Satisfactory pricing. 9. Quality of Jaquar products are satisfactory but still lot of avenues for improvement exist. 10. Innovative designs acknowledged in the market.
11. Leader among Indian and foreign brands in many products.
Followings are the limitations of the project work taken by me: 1. One of the limitations of this project study is of the time limitation. Since the duration of our project study is limited, it is somehow difficult to fully know any big organization like Jaquar in this limited time period. 2. Senior managers and others officers in Jaquar are also very busy. They do not have enough time for solving our queries in details. 3. The geographical stretch of this project is NCR and adjoining territories and so it can’t provide a general picture of consumer behaviour. 4. The research is done through respondents who were approached by the company as prospective clients. 5. The accuracy of the response can’t be ascertained fully as the respondents were interviewed between work time so bias and ideas of the time must creep in some ways. 6. Many respondents were hesitant to provide accurate information and thus an approximation has been made. 7. The information about competitors is purely secondary and based on wor of mouth and internet searches.