Analysing the questionnaire results

Stevie Dixon

Questionnaire
This is the questionnaire we put together and handed out to find out who our target audience are and what they expect from a music video.

We thought this was a good form of research because it was quick and simple to gather useful information.

Q.1 Male or Female?

We used this question to gather information on what gender are more likely to purchase or be interested in specific genres. We got back 18 responses and from those 18 4 were Male and 14 were Female.

Q.2 What is your favourite genre of music?

We chose this question because it is the main reason why we are making the questionnaires to find out what the audience are most interested in. Unfortunately nobody stated that they like the genre Electronica so we looked at the next closest genre which was pop where we got 6 responses. 5 were female and 1 was male. This made

Q.3 Do you watch music videos?

We used this question to help us see how popular music videos are today. We found out that 4 out of 5 females do watch music videos which is 80% and 1 out of 1 males do watch music videos which is 100%. As there is only one male response we have made sure that it is clear to ourselves that this doesnt represent the entire male population

Q.4 If yes how often?

We used this question to see how often our target audience would watch our music video or others. We realised that looking at all of our 18 results that there were very varied answers which was the same when looking at our 6. We gave the options of: Weekly A couple a month Not often Every day We used the tally method to work out which one was popular

Q.5 In your opinion, what is the worst thing to see in a music video
We chose to use this question to see what would be best to avoid. We decided look at all 18 responses as it is relevant to any genre. Here are most common results: Nudity Violence Conflict

Q.6 Where do you watch music videos?

When we looked at our 6 responses we saw that 100%. Its common sense to know that not the population use Youtube as a source to view music videos but it does tell us that Youtube is a reliable source.

Q.7 What is the most important aspect of a music video?

When analysing this question we chose to look into all 18 because it is connected to all genres. When we looked through all of our and found that only 10 out of the 18 were answered correctly. From the 10 questionnaires we saw that (60%) 6/10 were female and (40%) 4/10 were male The options we gave them were: Seeing the artist Clear narrative Continuity Backing dancers Parody The two responses that got the highest rating was seeing the artist with 70% and a clear narrative with 30% This tells us that it is important to have a clear narrative and to make sure that the artist is involved in the music video to keep the audience engaged.

Q.8Lickert scale

The lickert scale helps use see who are the most popular from the genre.

Q.9Do you like these images yes or no?

We used this question based on Richard Dyers star theory to see if the results come back showing that the artist has to have a strong image to become popular with the audience. We used pictures of artists from the genre of Electronica:

Here are the results we got: