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What is Fashion What are Fashion Influencers Contemporary Trends Fashion Seasons Styling and Body Type
“The latest and most admired style in clothes, cosmetics, accessories and behavior”
Style Craze Fad Fashion Vogue Trend .
Style A distinct way of doing things In the world of fashion it refers to the manner of dressing .
Vogue The ongoing or current fashion is termed as vogue Arm Sleeves tattoo design are in Vogue .
Craze When a sizeable number of people in a particular group follow a particular fashion. then that is craze .
By their nature at the extreme range of currently acceptable style It can generally last for 2-4 months .Fad Is an intense but short-lived fashion trend.
Trend Fad when taken up for a longer duration becomes a trend A Trend has staying power . generally may last for a year .
For women. and jeans and a sports blazer make a regular ensemble. Men are well groomed. . prim and proper look.A classic look expresses a clean. earrings are muted and don’t carry a bold statement.
elite. Staples still remain collared button-ups. . big estates and golf might come to mind. argyle prints and a clean-cut appearance.Conservative. but the preppy fashion style has slightly evolved into trendy status. khakis. polo shirts.
This look radiates freedom with loose tunics. . The boho fashion look can represent many flavors and can lean toward quirky. fedoras. headbands. and other fun accessories including cocktail rings and bangles. tousled hair. eclectic or kitschy cool classification.
. Clothing pieces include black leather jackets and dark shirts with funky designs. A funky rock look is edgy with bold accents that can be expressed with hairstyle and hair color. lipstick or accessories.
The Goth glam fashion category is a classy version of gothic. dark clothing and pale complexions provide the basic look of the Goth Dresser. Goth is a revolt against the slick fashions of the 1970’s disco era and a protest against the colorful pastels and extravagance of the 1980’s. . Black hair.
Girly glam outfits hug the body more tightly and are replete with pink. high stilettos and platforms. . loud and sparkly accessories.
Urban clothes for women include many brown and tan outfits. thick platforms and tight up-dos. In the street scene. along with large hoop earrings. bold designs. . gold chains. diamond earrings and baseball caps have always been standard for men.
What influences Fashion? .
Internal I want to get noticed/appreciated I want to express myself through fashion External Marketing Advertising Media History .
For e.g.Fashion helps us to express ourselves. when we are happy we wear bright clothes and so on . when we are sad we may wear dull clothes.
break dancing. etc The Millennium : Shape of Things to Come . 70s: Flares. Tight Churidar-Kurtas. drugs & rock and roll.60s: Flowery prints. platforms. sequins. etc 90s: less became more. Disco 80s: Kaftans. etc. lycra.
Clean / Simplified cuts Innovative fabrics Subtle prints Comfort factor Newer color palate Modern styling Refined adaptation of past trends. .
Suggested Media Closer look at the trend setting events like Facebook and “cult” programmes. movies (Hollywood / Bollywood) Looking at the competitor market offerings Observing each customer who walks in . Reading fashion journals for Men/Women/Fashion and Lifestyle Keeping oneself informed about latest music albums. eg: Splitsvilla that targets the youth.
Suggested Media Fashion Forecasting is to be followed and observed to stay abreast on latest fashion. . It is a task performed by experienced professionals by analyzing and scrutinizing patterns to predict and project its reflection for future designs.
The term ‘Season’ refers to the period in which the Fashion products are sold Fashion Season provides a context through which “fashion trends” are understood Fashion changes every season .
The design. . color for each season keep changing Each brand or designer has its own influence on the season’s collection. style. fabric. pattern.
Spring-Summer Autumn-Winter . there have been two traditional & clearly defined fashion seasons i. Historically.e.
How is it relevant to Styling? .
Horizontal .Men Well balanced athletic Heavy Tall/Thin Short/stout .
Horizontal .Women .
Men/Women There are three vertical body types and these are applicable to both males and females: .Vertical.
Triangle (pear shaped) .
Triangle (pear shaped) The hip measurement is greater than the bust measurement Style aim is to balance the top half to the bottom half by creating the appearance of a wider upper body .
pencil and fishtail skirts. especially tight-fitting ones will only emphasise the hips and behind .Bring out the best: Balance out the curvy bottom half with bold bright tops or tops with large collars. Suggest flat fronted. simple trousers in a dark colour with no pockets (or pockets sewn up so that they don’t bulge) that skim the hips and thighs Best to avoid: Tube. lapels or sleeves.
Inverted Triangle (apple shaped) .
Inverted Triangle (apple) Broader shoulders and bust. and narrower hips Style aim is to create the illusion of the perfect hourglass body shape by balancing the lower body to the upper body .
Styles that emphasize the shoulders like horizontal stripes High necklines with detail Big collars Tapered skirts and pants .necks ¾ sleeves Best to avoid: Short. Suggest A-line skirts which accentuate the waist and balance out the hips. V. boxy jackets and pleated or tiered skirts.Bring out the best: Empire line and longer length tops will flatter the figure.
Rectangle The waist measurement is less than 9 inches smaller than the hips or bust measurement Style aim is to add curves by defining shoulders or by defining waist .
Bring out the best: Semi-fitted clothes Short-sleeves and sleeve-less tops and dresses Medium to high necklines Dresses that wrap or flow through the waistline Straight to gently flared flat-fronted pants A-line shirts Best to avoid: Clingy fabrics and fitted clothes Low necklines Baggy tops and baggy pants Narrow skirts .
Hour Glass Figures .
especially the waist.Triangles Opposing (hourglass): The hip and bust are almost of equal size with a narrow waist Style aim is to emphasize the curves. without adding bulk .
waist-cinching belts. Straight and gently flared shirts. Straight and gently flared pants. Dresses with defined waistlines. Low to medium-low necklines.Bring out the best: Wrap dresses. Best to avoid: Baggy styles High necklines Skirts with open pleats Very tapered pants .
especially in the torso area The difference between the oval and the diamond shapes is whether the stomach is low (this is the oval shape) or high (this is the diamond shape) .Oval/Diamond The overall appearance of being round.
Bring out the best: Shoulder pads to emphasize the shoulders. This may sound very 80s advice. flowing fabric Straight and slightly flared skirts Best to avoid: Fabric with large patterns High necklines and large lapels Tucked-in tops and belts Pleats Narrow or tapered skirts Narrow or tapered pants . Tops and bottoms in the same colours Low necklines Un-tucked tops Tops and dresses that flow through the waistline Straight flat-fronted pants in soft. but they really do work.
A loose fit on a short man actually emphasizes his petite frame–it makes him look sloppy. Avoid Shorts and ShortSleeved Shirts .Wearing a sport jacket or suit jacket builds up the shoulders–taller and more pronounced shoulders emphasize height.Monochromatic Colour Themes Keeping all the clothes within a fairly consistent color theme. The right clothing . especially a dark one. Pants should be worn at the natural waist rather than down on the hips.. will create an illusion of height Close Fitting Clothes . Steer clear of jackets that hang loose in the armpits and avoid any trousers with a lot of slack cloth in the crotch.
2 or 1 button jackets. and pockets closer together on a jacket. Smaller Proportions . Textured cloth with a visible up-and-down pattern like corduroy or very narrow herringbone weaves are also worth working into the wardrobe.recommend narrower collar spreads. Vertically Oriented Pattern Unbroken vertical stripes are one of the best ways to add an impression of height. . Neckties should be on the slimmer side as well. shorter trouser cuffs (or no cuffs at all). thinner lapels.
To dampen the effect of their height. polo shirts. Horizontal lines. big patterns. spread-collar shirts. tall men should be trying to add width to their look. and well-fitting pieces should all be options that a tall man keeps in mind. and waistcoats are all great choices. . Double breasted suits. Wider pieces: Things like neckties and lapels can be worn in their wider incarnations. sack suits.
avoid suits with too many buttons (which draws the eye upward).Separate your look: Dressing head to toe in one color will only make a tall man look like one great big color block. . and steer clear of baggy clothing in general. Break up the large frame with differing. but complimentary. Make sure the pants are cuffed (uncuffed pants create even more height). colors.
If the lines are too bold or wide they will emphasize the weight. . not conceal it. Avoid plaids and checks. The best example is a buttoned suit. adding height. Similar Colours: Sticking to similar colours tricks the observer’s eye into creating height and a leaner look. creating the artificial thinness. V-Necks: Similarly. where the lack of a break between the jacket and trousers creates a unifying effect. a v-neck t-shirt will thin out the neck through the absence of material around it and can lend the appearance of muscle in the chest area too.Vertical Lines: Subtle vertical lines can draw the eye up. but a tooloose fit makes a huge man look bigger. A Good Fit: A tight fit shows off what needs to be concealed. the thin lapel will conceal this. The clothes should be trim to the body without hugging it. Thin Lapels: If a few extra pounds occur near the face and neck.
Two-button jackets sync up with the V-shape of the torso. Low-collar shirts/T-shirts work well with a thicker neck. A solid build doesn’t mean the suit should be a size too large. . Wear the correct size.
. It refers to understanding of color theory. It also helps to match colors in the closet and coordinate one’s clothes to create stylish outfits for every mood and occasion.
Blue is complimentary to orange Violet to yellow.Primary and Secondary colors that are side-by-side on the color wheel are analogous to each other. Primary and secondary colors that are opposite each other are complimentary. Red to green and vice versa. Blue’s Analogous = Green and Violet Orange’s Analogous = Red and Yellow Analogous colors work well with each other but they should match according to the levels of light and darkness . .
the other two dark or vice versa” Charcoal suit (Dark) Navy Suit (Dark) Tan Suit (Light) Khaki Pants (Light) White Shirt (Light) White Shirt (Light) Yellow Shirt (Light) Dark Blue (Dark) Red Tie (Dark) Burgundy tie (Dark) Olive Tie (Dark) .Suits/Pants Shirts Ties “One of the three elements should be light.
tie and suittwo of them should always be plain (solid) and the third can be fancy (patterned) Solid suit Black pants Blue or grey suit Corduroy pants Striped shirt Black shirt Pale blue shirt Cotton shirt Solid tie Striped tie Dark blue tie (harmonious) .Suits/Pants Shirts Ties “Two plains and one fancy” out of shirt.
not the wrong outfit.“Sometimes it's the wrong color.” .
Skin Tones & Color Coordination There are three common skin tones in both men and women:
(all Red.Hair Type Skin Type Black Blond Brown Gray Red Your Best Colours Ivory. Violet Most Colors Tan. Lucky you!! Gray Violet Dark Skin Colours to Avoid are Dark Gray. Tan. Green. Blue. light Pink. Pink Work!! Brown. Beige. pastels) Yellow . Blue dark Brown Brown Yellow. Dark Blue. Gray. Pink. Yellow.
Dark Brown. Green. Blue. pale Yellow Colours to Avoid are Brown. Gray. Navy. Browns. Tan. Browns. Beige. Light Gray. Gray. Maroon. Brick.Hair Type Skin Type Black Blond Brown Gray Red Your Best Colours (light tones). Red. Red. Mustard. light Gray. medium medium to Green. Yellow. Pale Skin Green Gray. Black Gray. Olive. Gray. Black pastels Orange . Blue. light Gray Yellow. Brown. Tan. Navy. Blue. Dark Gray. medium Green. Gray. light Orange Yellow. Blue. Tan. Yellow.
Try to Create A Relationship with the customer. Ask Questions to confirm to Clearly Understand what is important to the Customer. . Give the customer enough Space to Express. Listen to the Customer’s Need.
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