Cultural Heritage & Heritage Tourism

Museums: Learning Objectives
• Be aware of the wide array of different types of museums. • Most common challenges facing museums • Know how museums help create social capital in broader society. • Discover recent trends in demand focus and product delivery. • How to market museums?

Market Segments
• Hobbyists • Cultural enthusiasts • School children and families

Best-known museums that attract millions of visitors each year
• The Louvre - Paris, France

Best-known museums that attract millions of visitors each year
• Kyoto National Museum – Kyoto, Japan

Best-known museums that attract millions of visitors each year
• The Vatican Museums – Vatican City

Archeological Sites a& Ancient MonumentsLearning Objectives:
• Understand the prominence of ruins and ancient monuments as heritage tourist attractions around the world. • Evaluate the needs of restoration, renovation, and preservation of archeological locations.

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
• • • • • • • Chichen Itza – Mexico Christ the Redeemer – Brazil Colosseum - Italy Great Wall of China – China Machu Picchu – Peru Petra – Jordan Taj Mahal - India

Typology of Cultural Tourism • Heritage sites (e.g. archeological sites, whole towns, monuments, museums) • Performing arts venues (e.g. theatres, concert halls, cultural centres) • Visual arts (e.g. galleries, photography museums, architecture) • Festivals & special events (e.g. music festivals, sporting events, carnivals)

Typology of Cultural Tourism
• Religious sites (e.g. cathedrals, temples, pilgrimage destinations, spiritual retreats) • Rural environments (e.g. villages, farms, national parks) • Indigenous communities & traditions (e.g. tribal people, ethnic groups, minority cultures) • Arts & crafts (e.g. textiles, pottery, painting, sculpture)

Typology of Cultural Tourism • Language (e.g. learning or practice) • Gastronomy (e.g. wine tasting, food sampling, cookery courses) • Industry and commerce (e.g factory visits, mines, breweries and distilleries, canal trips) • Modern popular culture (e.g. pop music, shopping, fashion, media, design, technology) • Creative activities (e.g. painting, photography, dance)

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
• Colosseum – Rome, Italy • Great Wall of China

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
• Chichen Itza – Mexico • Christ the Redeemer – Brazil

The 7 New Wonders of the World: Iconic Symbols of Nationalism & Heritage
• Machu Picchu – Peru • Petra – Jordan • Taj Mahal - India

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