Department of Admin Sciences

,
Allama Iqbal Open University, Islamabad

WELCOME TO THE PARTICIPANTS

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Email: explorationist@gmail.com

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“DATA PRESENTATION IN MARKETING RESEARCH”

Presented By: M. Hammad Manzoor MBA HRM II Roll No. 508195394 Supervised By: Dr. Syed Hassan Raza (AIOU) (April, 2012)
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTRODUCTION

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Marketing research is one of the principal tools for answering questions because it: 1. Links the consumer, customer, and public to the market through information used to identify and define marketing 2. Generates, refines, and evaluates marketing actions 3. Monitors marketing performance 4. Underlines the understanding of marketing as a process www.aiou.edu.pk
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Nature of Marketing Research

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Marketing Research Process
This process includes:
1. 2. 3. 4. 5.

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

specifying what information is required; designing the method for collecting information; managing and implementing the collection of data; analyzing the results; and communicating the findings and their implications.
M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

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Marketing Research Designed

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

The systematic and objective process of generating information for aid in making marketing decisions

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

Information Reduces Uncertainty

I don’t know if we should enter the Pakistan Market?

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Marketing Research Types
1. Basic research

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

2. Applied research

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Basic Research

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

Attempts to expand the limits of knowledge  Not directly involved in the solution to a pragmatic problem  Example:  Do consumers experience cognitive dissonance in low-involvement situations?

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Applied Research

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

Conducted when a decision must be made about a specific real-life problem

Examples:
Should McDonalds add Italian pasta dinners to its menu?  Marketing research told McDonald’s it should not?  Should Procter & Gamble add a high-priced home Ariel to its product line?  Research showed Ariel would sell well at a retail price of Rs. 107. www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II

Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

Marketing Concept
Consumer Oriented Long Run Profitability

Cross-Functional Effort
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Deterring when to Marketing Research
• • • •

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Conduct

Time constraints Availability of data Nature of the decision Benefits versus costs
Availability of Data Yes Nature of the Decision Yes Benefits vs. Costs

Time Constraints

Is sufficient time available?

Information already on hand inadequate?
No

Is the decision of strategic or tactical importance?
No

Yes

Does the information value exceed the research cost?
No

Yes

Conduct Marketing Research

No

Do Not Conduct Marketing Research
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Types of Research
• • • Exploratory Descriptive Casual

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

The Marketing Research Process
Problem Discovery Selection of Sample Design

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Exploratory Research

Collection of the Data

Selection of the Basic Research Method
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

The Research Process (cont.)
Editing and Coding Report

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Data Processing

Interpretation of the Findings
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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Email: explorationist@gmail.com

Data Presentation Research
Problem Definition, Problem Design Research Definition, Research Design and Methodology and Methodology

of

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Marketing

Data Data Analysis Analysis
Interpretation of Interpretation of Research Research findings findings Report Report Preparation Preparation Oral Oral Presentattion Presentattion

Pre-report Pre-report Writing Writing Activities Activities

Report Report Writing Writing Activities Activities

RESEARCH RESEARCH FOLLOW-UP FOLLOW-UP

Reading of the Reading the Report by of the Report by the client client

Post Post Report Report Writing Writing

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Data Presentation Research

of

Department of Admin Sciences,

Allama Iqbal Open University, Islamabad

Marketing

Text Paragraph Semi tabular Form

Data Presentation

Tables
Graphics

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Practical / Case Study
• Al Meezan Investment Management Limited (Al Meezan) is the largest Shariah compliant asset management company in Pakistan with a solid track record of 16 years of fund management
• Incorporated on 27th February 1995, it is a group company of Meezan Bank Limited and Pakistan Kuwait Investment Company Private Limited and is currently managing assets of over Rs.37.7 Billion. • Al Meezan is registered as a Non Banking Finance Company under the Non Banking Finance Companies (Establishment and Regulation) Rules, 2003 and NBFC Entities Regulations 2007 with the Securities and Exchange Commission of Pakistan (SECP) to carry on the business of asset management and investment advisory. • As an Investment Adviser, Al Meezan is authorized to manage discretionary and non-discretionary portfolios for its clients. It has also been licensed as Pension Fund Manager to manage Voluntary Pension Funds under Voluntary Pension System Rules, 2005. • Al Meezan www.aiou.edu.pk has got Management Quality Rating “AM2” assigned by JCR-VIS. Email: explorationist@gmail.com

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

ALMEZAN Investment Management Limited

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

ALMEZAN Investment Management Limited

Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,

ALMEZAN Investment Management Limited

Allama Iqbal Open University, Islamabad

ALMEZAN Funds

Closed Funds

Pension Funds

Open Funds

Balanced Fund

Tahafuz Fund

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA distribution of the Investors (a) Age

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION According to this chart out of 120 Mutual Fund investors of AlMeezan Investment the most are in the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20% and the least investors are in the age group of www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II below 30 yrs. Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA (B) Educational Qualification of the Investors

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION Out of 120 Mutual Fund investors 71% of the investors in Almeezan are Graduate/Post Graduate, 23% are Under Graduate and 6% are others (under HSC).
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA (C) Occupation of the Investors

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
www.aiou.edu.pk
Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in others.
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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA (D) Monthly Income of the Investors

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION In the Income Group of the investors of Almeezan, out of 120 investors, 36% investors that is the maximum investors are in the monthly income group Rs. 20,001 to Rs. 30,000, Second one i.e. 27% investors are in the monthly income www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II group of more than Rs. 30,000 and the minimum investors i.e. 4%are Campus Email: explorationist@gmail.com Roll No. 508195394, Karachi in the

ANALYSIS & INTERPRETATION OF THE DATA (E) Investors Invested in different sectors

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION From the above graph it can be inferred that out of 200 people, 97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 37.5% in Post Office, 25% in Shares or Debentures, 15% in Gold/Silver and www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II 32.5% in Real Estate. Email: explorationist@gmail.com Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA (F) Preference of Factors while investing

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION Out of 200 People, 32% People prefer to invest where there is High return, 30% prefer to invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust
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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE Allama Iqbal Open University, Islamabad DATA (G) Awareness about Mutual Funds and its operation

Department of Admin Sciences,

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33% are not aware of Mutual Fund and its operations.
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE Allama Iqbal Open University, Islamabad DATA (H) Source of Information about mutual funds to customers

Department of Admin Sciences,

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION From the above chart it can be inferred that the Financial Advisor is the most important source of information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial Advisor, 22% through Bank, www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II 19% explorationist@gmail.com and 13% through Advertisement. 508195394, Karachi Campus Email: through Peer Group Roll No.

ANALYSIS & INTERPRETATION OF THE DATA (H) Investors invested in the Mutual Funds

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested in Mutual Fund.
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA (I) Reasons for not invested in the Mutual Funds

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

“MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

ANALYSIS & INTERPRETATION OF THE DATA

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

INTERPRETATION Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual Fund, 13% said there is likely to be higher risk and 6% do not have any specific reason.
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Email: explorationist@gmail.com M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

STRENGTHS:

Almeezan holds good investments in Mutual Funds Scheme • Almeezan conducted survey holds very good results. • Almeezan Holds Reasonable findings with respect to the data analysis • Almeezan Utilized strong question designs for survey data • Almeezan holds reasonable tabulation data for presentation

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

WEEKNESS:

• • • •

Almeezan holds week less data for Area Chart Almeezan conducted survey don’t hold strong data base for 3D graphs Almeezan conducted survey don’t hold the detailed statistical analysis by SSPS Frequency tabulation are week to incorporate

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

THREATS:

• •

Other mutual funds investments companies Atlas fund is a strong competitor to Almeezan Investments

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

CONCLUSIONS:

• •

Mutual fund conducted survey holds a strong survey results for future defining strategy. Almeezan mutual fund survey research resulted the detailed analysis for customers dealing and public relation

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M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

RECOMMENDATIONS:

Scatter data analysis should be made for more appropriate analysis • Spidder and Radar lines need to be incorporated in results for showing multiple variables • Box plot analysis should be introduced for distribution and characteristics comparison • Stacked bar should be incorporate for data presentation for revealing the different components of variable • Research design should be more organize and well define for better output and results

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Email: explorationist@gmail.com

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

RECOMMENDATIONS:

• The Labor Union should hold the general election on regular basis. • The Labor Union should work for Share of PEL to the labor as the complimentary gift to the Labor. • HR department can be strengthened by hiring management professionals who can add the value to its business. • Administration department needs to address for of hiring experienced professionals of the relevant trade.

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Email: explorationist@gmail.com

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

Department of Admin Sciences,
Allama Iqbal Open University, Islamabad

Thanks

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Email: explorationist@gmail.com

M. HAMMAD MANZOOR, MBA HRM - II Roll No. 508195394, Karachi Campus

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