Internet Video Technology...

Streaming Media?
Presented Brussels IT Travel 2000 Marion Hughes, HotelView Corp.

Presented by HotelView Corp., a division of Visual Data Corporation

Todays Discussion Points :
1. Streaming Media 101 (the Basics) 2. Technical Talk (a bit more advanced) 3. FAQ’s

Presented by HotelView Corp., a division of Visual Data Corporation

?
Presented by HotelView Corp., a division of Visual Data Corporation

parallels

“Broadband”
Webster’s Dictionary says Broadband is having or operating with uniform efficiency over a wide band of frequencies… traditional TV broadcasting in engineering terms is “broadband”…

Presented by HotelView Corp., a division of Visual Data Corporation

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“Bandwidth”
The upper limit on the amount of data that can pass through a nework connection… Usually expressed in Kilobits per second (Kbps)

Presented by HotelView Corp., a division of Visual Data Corporation

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“Stream”
Verb: To send a media cllip over a network so it begins playing as it arrives Noun: a flow of data, measured in Kbps… for example, the narration or soundtrack is one stream

Presented by HotelView Corp., a division of Visual Data Corporation

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“Download”
To transport a file over a network with a NON-STREAMING protocol, such as HTTP

Presented by HotelView Corp., a division of Visual Data Corporation

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“Streaming Media”
makes audio, video and other multimedia available in real-time, with no download wait and no file to take up space on your hard disk…

Presented by HotelView Corp., a division of Visual Data Corporation

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“HOW?”
– Compression algorithms to allow bandwidth intensive media to travel through a variety of “pipes” – Near CD quality at 28.8 speeds

Streaming media was designed to work in Narrowband realm “Broadband” NOT required!

Presented by HotelView Corp., a division of Visual Data Corporation

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“Streaming

media”

Combines the best attributes of Broadcast (ubiquity, immediacy, emotion, sight, sound) with the best of the ‘Net (low cost global reach, the ability to support a variety of connection speeds and delivery platforms.)

Presented by HotelView Corp., a division of Visual Data Corporation

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5 key elements:
Encoders and tools used to capture, edit and compress multimedia Content which is then transmitted
by centrally located Servers over

Networks to individuals who can view it using Players

Presented by HotelView Corp., a division of Visual Data Corporation

technology
Your v ide o compressed, strea

med

Tools
Host

Consumer

or agent

Presented by HotelView Corp., a division of Visual Data Corporation

technology

1

2

4
1) 2) 3) 4)

3

Visitor accesses your Web site Visitor clicks on link to content, which engages video file... Content is delivered to your Web site from video server... Visitors watch your video using free plug in software...
Presented by HotelView Corp., a division of Visual Data Corporation

example

Crowne Plaza Redondo Beach

Presented by HotelView Corp., a division of Visual Data Corporation

example

Miami CVB

Presented by HotelView Corp., a division of Visual Data Corporation

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Tech Talk
(Advanced Streaming Media)

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Presented by HotelView Corp., a division of Visual Data Corporation

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Nitty Gritty :
Technological challenges inherent in distributing Internet multimedia involve transporting content from the broadcast source across great distances to a location that is as close as possible to the end-user…who may be using any one of several “machines” to receive it In the past two years, sophisticated distribution networks have faced the challenge using landbased (terrestrial) and satellite-based networks. …

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Presented by HotelView Corp., a division of Visual Data Corporation

Challenge #1: Capacity Traditional Multimedia Delivery . .

ISP T-1, T-3, etc.

Internet

technology

Capacity Hop-count
ISP

Internet Hop
Hop Hop Hop Hop Hop Hop Hop Hop

Hop Hop Hop

Hop

ISP
Consumer Consumer

ISP
Consumer Consumer Consumer

ISP

Consumer

Consumer

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Many ‘broadcast points’ distributed throughout the Internet backbone
- Server splitting - Direct connection to MCI backbone Presented by HotelView Corp., a division of Visual Data Corporation - 622 Mbps OC-12 from MCI

summary

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Frequently Asked Questions (FAQ):
• • • • • Does it take up space on my servers? How many people can watch it? How expensive is it? How long do people have to wait? Do you always need a player?
Presented by HotelView Corp., a division of Visual Data Corporation

technology

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Question Number 1 :
Does it take up space on my servers?

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Question Number 2:
How many people can watch it?

Presented by HotelView Corp., a division of Visual Data Corporation

technology RealPlayer downloads
(hundreds of thousands per day)
54.0 43.7 25.2 3.8 1.0 2.0 3.0 4.0 5.0 Today 91.0 100.2

· 115+ million registered users April 10, 2000 · >1 download per second
Presented by HotelView Corp., a division of Visual Data Corporation

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Traffic on the site of Yahoo!’s www.broadcast.com
•          310 million daily page requests •          over 80 million monthly unique users worldwide •          over 65 million registered users •          2 million users per day
Audience Demographics •           60% Male – 40% Female •          Ages 18 – 24 26% •          Ages 25 – 55 53% •          Other 21%

Presented by HotelView Corp., a division of Visual Data Corporation

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Yahoo!broadcast.com
•         56% have shopped online for travel in the past 6 months •         48.5% have shopped online for an airline ticket in the last 6 months •         13.7% have shopped online for car rental in the last 6 months •         28.2% have shopped online hotel/motel reservations in the last 6 months •         19.8% have shopped online for vacation packages in the last 6 months •         22.8% have made an online travel purchase in the last 6 months •         17.4% have purchased an airline ticket online in the last 6 months •         4.4% have purchased car rental online in the last 6 months •         10.3% have purchased hotel/motel reservations online in the last 6 months •         29.3% have traveled for business in the last 3 months

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Presented by HotelView Corp., a division of Visual Data Corporation

parallels

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Question Number 3:
How expensive is it? How expensive is it?

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Question Number 4 :
How long do people have to wait?

Presented by HotelView Corp., a division of Visual Data Corporation

summary

Presented by HotelView Corp., a division of Visual Data Corporation

technology

Question Number 5 :
Do you always need a player?
SUPERSTITIALs…technology that is non-streaming, and never displays blank windows or loads messages while advertisements stream in. It does not compete with the loading of Web pages. Unicast claims it "politely delivers" SUPERSTITIALs by pre-loading the ad content in the user's browser cache after the website is fully loaded and the user's mouse is idle. SUPERSTITIALs play only when they have been loaded completely
Presented by HotelView Corp., a division of Visual Data Corporation

summary

Whew! That’s a handful! Here is the “executive summary!”

Presented by HotelView Corp., a division of Visual Data Corporation

summary

 Basics
– what are the layman’s definitions

 Technical talk
– Challenges with delivery – numbers

 Examples
– from Crowne Plaza…to the Miami CVB

 Questions
– Overview of the most FAQ’s
Presented by HotelView Corp., a division of Visual Data Corporation

FOR MORE INFORMATION mhughes@vdat.com

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