Internet Video Technology...

Internet Video Technology...
Streaming Media?
Presented Brussels IT Travel 2000 Marion Hughes, HotelView Corp.
Presented by HotelView Corp., a division of Visual Data Corporation
Todays Discussion Points :
1. Streaming Media 101 (the Basics) 2. Technical Talk (a bit more advanced) 3. FAQ’s
?
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“Broadband”
Webster’s Dictionary says Broadband is having or operating with uniform efficiency over a wide band of frequencies… traditional TV broadcasting in engineering terms is “broadband”…
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“Bandwidth”
The upper limit on the amount of data that can pass through a nework connection… Usually expressed in Kilobits per second (Kbps)
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“Stream”
Verb: To send a media cllip over a network so it begins playing as it arrives Noun: a flow of data, measured in Kbps… for example, the narration or soundtrack is one stream
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“Download”
To transport a file over a network with a NON-STREAMING protocol, such as HTTP
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“Streaming Media”
makes audio, video and other multimedia available in real-time, with no download wait and no file to take up space on your hard disk…
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“HOW?”
– Compression algorithms to allow bandwidth intensive media to travel through a variety of “pipes” – Near CD quality at 28.8 speeds
Streaming media was designed to work in Narrowband realm “Broadband” NOT required!
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“Streaming
media”
Combines the best attributes of Broadcast (ubiquity, immediacy, emotion, sight, sound) with the best of the ‘Net (low cost global reach, the ability to support a variety of connection speeds and delivery platforms.)
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5 key elements:
Encoders and tools used to capture, edit and compress multimedia Content which is then transmitted
by centrally located Servers over
Networks to individuals who can view it using Players
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Your v ide o compressed, strea
med
Tools
Host
Consumer
or agent
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1
2
4
1) 2) 3) 4)
3
Visitor accesses your Web site Visitor clicks on link to content, which engages video file... Content is delivered to your Web site from video server... Visitors watch your video using free plug in software...
example
Crowne Plaza Redondo Beach
example
Miami CVB
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Tech Talk
(Advanced Streaming Media)
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Nitty Gritty :
Technological challenges inherent in distributing Internet multimedia involve transporting content from the broadcast source across great distances to a location that is as close as possible to the end-user…who may be using any one of several “machines” to receive it In the past two years, sophisticated distribution networks have faced the challenge using landbased (terrestrial) and satellite-based networks. …
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Challenge #1: Capacity Traditional Multimedia Delivery . .
ISP T-1, T-3, etc.
Internet
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Capacity Hop-count
ISP
Internet Hop
Hop Hop Hop Hop Hop Hop Hop Hop
Hop Hop Hop
Hop
ISP
Consumer Consumer
ISP
Consumer Consumer Consumer
ISP
Consumer
Consumer
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Many ‘broadcast points’ distributed throughout the Internet backbone
- Server splitting - Direct connection to MCI backbone Presented by HotelView Corp., a division of Visual Data Corporation - 622 Mbps OC-12 from MCI
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Frequently Asked Questions (FAQ):
• • • • • Does it take up space on my servers? How many people can watch it? How expensive is it? How long do people have to wait? Do you always need a player?
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Question Number 1 :
Does it take up space on my servers?
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Question Number 2:
How many people can watch it?
technology RealPlayer downloads
(hundreds of thousands per day)
54.0 43.7 25.2 3.8 1.0 2.0 3.0 4.0 5.0 Today 91.0 100.2
· 115+ million registered users April 10, 2000 · >1 download per second
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Traffic on the site of Yahoo!’s www.broadcast.com
• 310 million daily page requests • over 80 million monthly unique users worldwide • over 65 million registered users • 2 million users per day
Audience Demographics • 60% Male – 40% Female • Ages 18 – 24 26% • Ages 25 – 55 53% • Other 21%
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Yahoo!broadcast.com
• 56% have shopped online for travel in the past 6 months • 48.5% have shopped online for an airline ticket in the last 6 months • 13.7% have shopped online for car rental in the last 6 months • 28.2% have shopped online hotel/motel reservations in the last 6 months • 19.8% have shopped online for vacation packages in the last 6 months • 22.8% have made an online travel purchase in the last 6 months • 17.4% have purchased an airline ticket online in the last 6 months • 4.4% have purchased car rental online in the last 6 months • 10.3% have purchased hotel/motel reservations online in the last 6 months • 29.3% have traveled for business in the last 3 months
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Question Number 3:
How expensive is it? How expensive is it?
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Question Number 4 :
How long do people have to wait?
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Question Number 5 :
Do you always need a player?
SUPERSTITIALs…technology that is non-streaming, and never displays blank windows or loads messages while advertisements stream in. It does not compete with the loading of Web pages. Unicast claims it "politely delivers" SUPERSTITIALs by pre-loading the ad content in the user's browser cache after the website is fully loaded and the user's mouse is idle. SUPERSTITIALs play only when they have been loaded completely
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Whew! That’s a handful! Here is the “executive summary!”
summary
 Basics
– what are the layman’s definitions
 Technical talk
– Challenges with delivery – numbers
 Examples
– from Crowne Plaza…to the Miami CVB
 Questions
– Overview of the most FAQ’s
FOR MORE INFORMATION mhughes@vdat.com

Internet Video Technology...

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