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Yang Wing Kit SID: 09637760G Li Ah Hung SID:
Our Presentation Outline
To achieve our presentation objective, we are going to have the following approaches:
Part I What is WWW ( Whole Life Well-Being Watch) ? How can we apply WWW into our Company ? adMart’s Mission, Objective, Value Proposition. Company Description as well as the Key partner and key resources (Ocean)
Part II What is the current environment? What kind of Competition we will facing? What is our STP Environment Analysis, SWOT Analysis
adMart Segmentation, Positioning, and Targeting. (Kit)
Part IV What is the adMart Marketing Strategies, and What is the key factors for our business to success, as well as the business model of adMart Marketing Strategies, Business Model and Conclusion(Frankie)
Get “the right second half” in your life thru our Alice Dating Mart (adMart)
To provide online and offline dating service for those single individual, so they can match with the right other half to create a personality matched romance relationship is the ultimate goal of adMart
adMart is a new company that will provide high quality romance matching services to its clients after performing a survey of WWW regarding psychological, physiological and financial aspect.
In addition to traditional dating service, adMart is offering a platform which you and your dating object have a better understanding on each other’s personality and life well being type thru our questionnaire.
What is WWW
Whole Life Well-Being Watch
Well-Being Index Personal Profile
What is WWW
•Psychological: •Stress •Life Strategy
•Physical •Health •Lifestyle
•Financial •Income inflow •Income outflow Different eyes, face, mouth symbols will represent poor, neutral and good psychological, physical and financial well-being level.
With the combination of eyes, face and mouth symbols, the system will generate a completed simple face icon which can differentiate 27 types of whole life well being.
So when the customer reviews the dating target’s information before they chosen to participate in the dating even with the targets, they can tell the object’s life well being type by simply looking at their face icon. Other than the factual background identity, customer can also consider if object’s well being type fits which his/her ideal individual.
In order to honor our company mission statement, we will also recruit a in-house psychologist to provide profession comment summary for each of 27 types of whole life well being face icon free of charges.
adMart will provide life improvement consultation service which will focus on their psychological, financial and physical life well being element as an added value service. Because sometimes people don’t know what they want.
As we can see the unmatched singles are showing increasing trend in the coming decades. Therefore there are needs for the groups of unmatched signal to look for suitable romance relationship partner thru alternative route, which is not only providing factual background information, such as income and age. By providing a simple whole life well-being face icon, customer can easily distinguish the life well-being type of their favorite candidates in terms of financially, psychological and physiologically. So we are foreseeing a high business potential for these social segment.
Psychological consultant-Offer metal health consultation and suggestion Dietetic consultant-Provide professional dietetic consultation Partnership with ATV “Tart Chat” program to introduce our male/female customers to participate in the public dating match.
Target customer can reach thru social media thru Twitter, Facebook, and Sina mini-blogs etc. as well as the search engine Google and Yahoo.
Amended the Marriage Ordinance in 2006 Celebrated before a civil celebrant at any time and place Simplifies the marriage process and encourages the lover to marry Increase from round 43000 in 2005 to round 58000 in 2011 High inflation rate (5.3% in 2011) Long working time Earn for their life
High social pressure form family and friends Arrange a dating for you or push you to join the speed dating.
Internet Penetration Rate very high. 87% in 2011 Social networking system like facebook and mini-blogs are widely use
STRENGTH INTERNAL EXTERNAL Advanced Technologies Uniqueness Service High Security WEAKNESS Limited Budget Limited Human Resource
OPPORTUNITIES Rising the Demand on
THREAT Low entrant barriers
Other social networking websites
SWOT ANALYSIS: Strength
provides the high quality romance online platform for matching service, provide a iPhone apps for their matching offer online matching service in terms of the three whole life well-being elements: psychological, physiological and financial generate a completed simple face icon which can differentiate 27 types of whole life well being provide professional consultation service to improve their wellbeing according to the result. concern privacy issue provide high security website and never sell these data to others
SWOT ANALYSIS: Weakness
Limited budget and human resource
start-up company with limited budget no huge investment at the early stage lack of professional team to handle daily business such as administrative work.
SWOT ANALYSIS: Opportunity
Rising the demand on matching service
Financial independence Long working time 2011 Trends
High education level
Senior position + Higher expectation+ Less opportunities to meet their partners
Senior position + No opportunities to make new friends in other industries e.g. Nurses, Teachers, Researchers
Gender imbalance in HK
Make new friends **Increasing demand on speed dating market
Female market increasing
SWOT ANALYSIS: Threat
Low entrant barriers
No any specific competitive advantages and high investment Low entry barriers attract to provide similar service Face high competition in the future Shiji Jiayuan (market leader in china). established by Ms Gong Haiyan. 40.2 million registered users in 2011. 882000 paying members 25.4 million revenues in 2010. J ponsor the top Chinese dating shows “Fei Cheng Wu Rao” on television A social networking web site like QQ a casual environment for meeting people through the internet not have to fill out a lengthy questionnaire receive advertisement revenue and do not charge a subscription .
Other social networking web sites
District that facing gender imbalance problem in Asian Pacific where is developed country or district
Age: aged between 25 and 39 years old single men A aged between 20 and 34 years old single women Life Cycle: working people Income Money: more than $20000 per month Social Class: university-educated, urban professional, white-collar
Interests: internet surfing Lifestyle: busy, social network is narrow Response to product / service: consumers are not price-sensitive Attitude towards environment: relax and comfortable spend more time on internet like using social media to share with others ( Facebook, Twitter and Blogs)
District : Hong Kong
face serious gender imbalance problem in Asian Pacific. the sex ratio is 876 males per 1000 females in 2011. 27.3% of Hong Kong population has earned more than HK $20000
aged between 25 and 39 years old 50.00% single men AND aged between 20 and 34 years old 45.00% single women While-collar people who interest in internet surfing and sharing in 40.00% social media 35.00%
Male Unmarriage Rate
HK Median Age at First Marriage
2001年 40% 38% 36% 34% 32%
Female Unmarriage Rate
30% 2001年 2011年
offer a high quality romance online matching service in terms of the three whole life well-being elements psychological, physiological and financial provide health consultation from our partners when below your ideal well-being type provide professional consultation service to let you know exactly what you want generate a completed simple face icon which can differentiate 27 types of whole life well being
provides on-line matching service provide online consultation service organize the speed dating activities for the different types of whole life well being.
VIP Membership: Check who visited my personal website The “sent SMS” will placing on top of the mailbox Tailor-Make personal homepage design Large Storage for placing more pics Offer Consultation service to make you more understanding yourself
Tailor-Make your Personal Homepages
Your Message Always on Top of the Mailbox
Promotion Channel: Search Engine
Local Discuss Forum and Facebook
Technician for the Website Design R&D Professionalism
Customer Relationship Management Consulting Professionalism
Marketing Strategies—Physical Evidence
Financial Highlights of Facebook
Facebook Profit Margin
Facebook Profit Breakdown
User , 10%
Advertistin g, 90%
• Membership Service • Online VIP Service
Advertising/ Promotion R&D
• Offline • Event • Organize
Consulting Cost Technician
• Online Ads • Widgets
Website Maintenances Mgt Cost
Website R&D Maintenance Cost, Cost, 5% 7%
Technician , 3%
Management Cost, 10%
Consulting , 8%
Marketing/Pro motion Cost, 60%
Customer Relationship , 8%
Alice Wonderland. It is hard for small investment to reach Alice Wonderland: the Dreams Do Come large market share. But withButfiling IPO of Facebook, it’s a new milestone for IT industry. With the right direction and True! great effort,
Platform: Excellent Online Service, No Charge People: Key Factors in Our Business Model Liability: Security & Responsible for your Data Easy to Use; Efficiency; Economical
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