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Ryan White Brittany Thomason Mitchell Stack Cory Gregory Jacob Western Heather McMahon Scott DeVore
GM Once Profitable , Now Near Bankruptcy…
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GM Present Strategy & Current Performance SWOT Analysis GM’s Relative Competitive Strength GM’s Relative Cost Position GM’s Issue’s & Problems Identify & Evaluate GM’s Options Form a Strategy
1. GM Present Strategy & Current Performance
Timeline & Headlines
2005 - Plummeting Auto Sales began in 2005 2006 - Fortune Magazine 1st to Mention GM was headed for bankruptcy Nov 08 – CEO Rick Wagoner flew a private jet to Washington to ask to bailout (lots of criticism) Dec 08 – Bush Admin gave GM $17.9 Billion in government loans Feb 09 – GM asked for an additional $16.6 Billion (or run out of Money)
GM Present Strategy & Current Performance Timeline & Headlines March 16. 2009 – GM stated they had a plan for out of court reconstruction March 29. 2009 – CEO Rick Wagoner resigned because of pressure from Obama’s Administration (trying to make a clear signal that GM was making a big change) March 29.3 Million unlike Wagoner’s $1) .1. 2009 – Wagoner was replaced by Vice Chairman COO Fritz Henderson (Note: Henderson will get $1.
2009 – Government Released plans to provide working capital over the next 60 days so GM can restructure (If not successful.1. they will file Chapter 11-bankruptcy) . GM Present Strategy & Current Performance Timeline & Headlines March 30.
a Healthy Balance Sheet 3. GM Present Strategy & Current Performance Current Strategy GM will restructure during the 60 days allowed by the government: 1.1. a More Aggressive Operating Structure 4. Profitability Sustainability 2. Technology Leadership This will make GM Stable & Competitive in Mkt .
undeniably. it knocked a full percentage point off the U. GM Present Strategy & Current Performance Current Strategy “When GM shut down for 54 days during a 1998 labor action.” So… We want GM to be successful with their current strategy to reconstruct! . bad for America.S. So what's bad for General Motors is still.1. economic growth rate that quarter.
GM Present Strategy & Current Performance Current Performance Current Performance is the weakest in 27 years Under a New CEO who gets paid larger salary Only a SHORT 60 days to restructure! .1.
1. GM Present Strategy & Current Performance Current Performance : Financial GM shares @ $2.24 (April 30.70 Down 89% from 52 wk high of $24. 2008) .
GM Present Strategy & Current Performance Current Performance : Human Resources 2008 .000 Jobs 2009 – Will cut 5.000 White Collar Employees in the 1st round of layoffs to reconstruct ○ They hope they will be more profitable @ lower sales levels with less employees! .Cut 15.1.
55 on every $1 of debt owed Auditors (Deloitte) issued a “going-concern warning” Not sure there is enough $ or resources to stay afloat .55 Can only pay $0.1. GM Present Strategy & Current Performance Current Performance : Accounting Current Ratio on April 11. 2009: 0.
1.62 Billion Even with Government Aid. GM is still not able to turn itself around! .97 Billion 2008 – Operating Income was -$24. GM Present Strategy & Current Performance Current Performance : Accounting: Financial Statements 2007 – Operating Income was -$1.
GM Present Strategy & Current Performance Current Performance : Marketing Shrinking Market Share of 23.4% Increasing Market Share = Increasing Financial Performance Bankruptcy: allows for a new product lineup without debt issues Market share would increase Financial Performance would increase! .1.
Their current performance is very poor and is in dire need of reconstruction which is exactly the stage they are at currently.1. GM Present Strategy & Current Performance Conclusion The fate of the company relies on how well they restructure over the next 60 days! GM’s Current State: Huge Operating Losses Shrinking Market Share Small Current Ratio Huge Layoff Rates Falling Stock Prices Not only will the accountants be issuing a “going-concern” for GM but they will be faced with bankruptcy and possible closing down all together. .
GM SWOT Analysis STRENGHTS •Asia Pacific and Latin American Countries •Large Scale Operations •Strong Brand WEAKNESSES •Recalls •Declining Market Share •Decline in Financial Performance OPPORTUNITY •New Emerging Markets •Increase in demand for Hybrids THREATS •Declining demand for light vehicles •Increasing price of raw materials •Bankruptcy .
Latin America. . Middle East. Africa Markets • 2007 GM increase its sales in Asian market from 1.3 million to 1.GM Strengths Asia.4 million sold.6 billion in 07. increasing revenue from 11.2 billion in 06 to 15.
Large scale operations
○ Approx. 228 locations in US, 36 states, 151
cities ○ 22 locations in Canada along with 50 other countries ○ Approx. 6776 US dealerships, 729 Canada, 330 Mexico, and 14,050 outlets around the world. Strong Brand Portfolio
• Brands like Chevrolet, GMC and Cadillac are known
• 2007 in China 7,057 Buick recalls for brakes.
• December 2007 313,000 fluid leak from power
o 276,000 in US o 38,000 rest of the world
Declining Financial Performance
• In 2007 revenues declined 11.9%
• 2007 net loss 39 billion compared to 2006 net loss of 1.9
Declining Market Share
• Big 3 all have declining market share from direct
competition with Japanese.
○ US market share in 2006 – 53.9% ○ US market share in 2007 – 51.7%
• New passenger car registrations remained flat
from 2006 to 2007.
. Increasing demand for hybrid vehicles ○ 2013 estimates demand for 2 million units within US ○ Within 2009 23% of consumers will be in the market for a hybrid vehicle.Opportunities New Emerging Markets • China and India .These two countries are expected to drive global demand for automobiles by 2010 due to their exponential population growths and increased wealth within the countries.
.5% in 08. • Lack of consumer funding .2% in 07.000 loan at 7% costs the buyer about $880 more than the same loan at 5%. the IMF projects that the U. down from 2. GDP growth will slow to 1.A four-year. $20.S.Threats Weakening US economy • According to the International Monetary Fund World Economy outlook.
• Cold steel also had an increase of $530 a ton in March 07 to $805 a ton in March 08 • Hot Steel prices increased from $508 a ton in February 07 to $663 a ton in February 08. Increasing prices for raw materials • Worldwide the prices of raw aluminum increased $3. Bankruptcy .Threats cont.8% over 07 prices.000 per ton by the end of March 2008 which was an increase of 1.
GM’s Competitive Strengths 100. or provide courtesy transportation in the event of any vehicle repairs. Not only does it protect the initial purchaser. transfer case.000 mile / 5yr Power train Warranty This extended coverage protects their consumers in the event of problems with major drive-line components. The warranty also provides 5 years of full roadside protection. transmission. and Mitsubishi’s 100. The closest warranty the competition offers is Hyundai. Kia. None of which are transferable. but any and all future owners. and axles. . provide roadside assistance to their customers for the full duration of the warranty. including the engine.000mile/10yr.
. provide navigational assistance. remote satellite unlock vehicle doors. To date. General Motors is the only company to employ this feature. or use GPS locators in case it were stolen. OnStar is an optional service that can alert emergency responders in the event of a crash.GM’s Competitive Strengths OnStar All General Motors vehicles are now equipped with OnStar capabilities.
What it does is it applies quick. gravel. precise force to the appropriate brakes to help the driver control the vehicle's direction to help keep it on course. wet pavement. snow.” Before StabiliTrak: Using sensors. and uneven road surfaces. during. No other company employs this technology. .GM’s Competitive Strengths “GM Continuous Safety: Protection before. and after a crash. StabiliTrak detects the difference between the steering wheel angle and the direction you're actually turning in low-traction conditions like ice. Preventing lock-up helps you maintain steering control during hard braking conditions.
and crash severity.GM’s Competitive Strengths • During • Dual-Depth Air Bag: The dual-depth passenger- side frontal air bag customizes restraint levels by deploying in different sizes and at different pressures. allowing them to absorb energy and keep the safety cage intact. depending on seat position. . as well as Crush Zones at the front and rear are designed to collapse on impact. safety belt usage. They also use Safety Cage structures that are designed to absorb and channel crash energy in order to help preserve occupant space in a crash.
no matter how remote the location. An Advisor is immediately connected into the vehicle to see if passengers are okay. the Advisor knows the vehicles exact location through Global Positioning Satellite technology and requests emergency help be sent right away . built-in crash sensors around the vehicle automatically send an alert to OnStar. . The Advisor can also relay critical crash information to emergency responders such as the severity and type of crash so responders are better equipped to treat passengers at the scene. Even if passengers are unable to respond.GM’s Competitive Strengths After OnStar In a crash.
. 78% of commuters drive less than 40 miles per day allowing them to drive to and from work exclusively using electricity. During long drives you can drive approximately 40 miles before the system kicks over to regular gasoline fuel or E85 thus giving you an average 50 mpg efficiency.GM’s Competitive Strengths The Chevy Volt is the first car powered by electricity that can travel up to 40 miles before using a drop of gasoline. The system is recharged using a standard 110-volt home electric outlet. It consists of a 53 kW direct engine-mounted generator and non-turbo variant 4cylinder 1.4L engine that allows the car to keep driving when the electric battery needs to be recharged. This car runs by using GM’s Voltec Electric Propulsion System. This consists of an electric drive train that can run on various sources of energy.
E85 ethanol. and hybrid propulsion solutions. . and corn. With the employment of this technology General Motors is well on their way to meeting their goal of having half of annual vehicle production be E85 or bio-diesel capable by 2012. battery.GM’s Competitive Strengths General Motors is heavily invested in flex-fuel. such as switch grass. E-Flex. willow. hydrogen fuel cell. bio-fuel. GM is the leader in E85 FlexFuel vehicles with 18 different models and over 3 million vehicles already on the road in the U.S. is a mostly renewable fuel that can be made from biodegradable wastes and several plants. a blend of 85% ethanol and 15% gasoline.
•“Reports are correct that. • Such a deal has the company split into two portions.•According to www. .gminsidenews. if bankruptcy is filed. •one comprised of the “good” assets (let’s call it GoodGM for ease) •and one filled with the “bad” assets (call it BadGM). General Motors will seek a “363” deal in court.com.
4 Billion loan to GM is also considered secured debt. . with a vast amount of assets up as collateral.What GM might do During the proceedings. TN plant). Note that GM has approximately $29 Billion in debt. ○ $7 Billion of which is secured by Saturn assets (including Spring Hill. BadGM would be given over to the holders of GM’s debt to be liquidated to raise money to pay off former GM’s debt. ○ The government’s $13.
” . The U. government (currently the owner of GoodGM) would issue an initial public offering (IPO) it would become a public company much like the current General Motors though the current GM stock would be canceled in bankruptcy Most of the money raised from the investment of the new company would likely go to the VEBA (Voluntary Employees' Beneficiary Association) fund for the UAW (United Auto Workers). government would release GM.4 Billion in debt.S. but as a trade-off take a 100% ownership in GoodGM upon reemergence. Shortly after the new company emerges from bankruptcy: the U. GoodGM and BadGM of the $13.What Will Happen GoodGM would reemerge fairly quickly from the bankruptcy process (if everything goes to plan).S.
This could create a huge uproar if not managed in the proper manner.Good Vs. Bad GM When or if the dividing of the GoodGM and BadGM takes place certain assets and liabilities: such as retiree health care and nearly $28 billion in bond debt could stay in bankruptcy for an extended period be liquidated or haggled over by creditors. .
versus the previous offer of 8 cents on the dollar 16 cents of new debt and up to 90 percent of GM's equity This development makes us think that a bankruptcy is more likely .What to do about Bondholders There is talk about GM planning to unveil a new offer to bondholders than it proposed originally. In the new offer there would be as little as 20 percent of GM's equity.
In Regards to the United Auto Workers Expecting there to be stricter terms for the UAW as well GM had reportedly proposed last month that the UAW would accept: $10 billion in preferred stock. considered to be payments towards a union run retiree health care trust GM has a tough road ahead of them . this would have a 9 percent interest rate $10 billion in cash received over the next 20 years.
GM’s Issues & Problems that Need to be Addressed HUMMER High price of the truck Low MPGs Low sales .
. Turn into a Chevy with different badges.” CEO Rick Wagoner. should Saturn retailers as a group or other investors present a plan that would allow a spin off or sale of Saturn Distribution Corporation. GM would be open to any such possibilities. In the interim.Saturn Was a unique car company. “As of February 17. 2009 that Saturn will remain in operation through the end of the planned lifecycle for all Saturn products (2010-11).
Volt The volt is a new kind of car for GM. Price too high Can see the savings . it is a hybrid car that you can plug in and charge the batteries. With the batteries charge the car can drive for 40 miles without using any fuel.
That’s 7.000.000 and the non hybrid starts at $37.000 miles to use up the 7.000 gallons of fuel (at $2 per gallon) you will have to save to cover the added cost of the hybrid model. If you get 20 miles per gallon of gasoline you have to drive 140.Can see the savings For example the Chevrolet Tahoe has a hybrid option and the sticker price for that truck is over $51.000 gallons of gasoline. .
. Spent over a billion dollars so far.Hydrogen Cars Very expensive No where to refuel the car.
and doesn’t include health care and retirement. That is over $11. .000 a year. To put that into prospective a business college graduate can make on average $47.240 yearly with no overtime.000 less than an assembler on the assembly line at GM. and those jobs don’t need a college degree.UAW GM is reportedly pays their employees on average $28 an hour that’s $58.
30 out 50 states did not pay over 5 billion dollars in Medicare costs to compare the dollars. They have setup a fund to pay for the health care cost and as of February15.4 billion dollars on health care. They spent about 5. 2009 they owed that fund 20.4 .Health Care Another problem that GM faces is that their cost of the current and retired employees.
Key Issues and Options Bankruptcy GM might be forced to file Chapter 11 bankruptcy This is due to increasing government pressure to fix the problem Have 60 days in which to complete the changes required to fix General Motors .
Bankruptcy On April 15. a bondholders meeting was held to decide if the new proposed bonds would go through Fate of GM rides on the success of the bonds being passed If accepted an out of court restructure plan may still be available If rejected. the filing of Chapter 11 will follow shortly Bondholders have refused proposed bonds 3 times in the last year . 2009.
Government Control If GM is unsuccessful in the restructuring of the company then the government will seize control temporarily Allows for total focus on fixing the major problems Some dislike the idea Argue that the innovative processes and operational procedures will be inhibited May not be a bad thing if this occurs Government promises to uphold all of the good things that stood GM in front of the competiton Warranties .
Government Cont’d Government Auto Task Force suggested new programs to instill customer confidence again Total Confidence Program ○ the consumer can judge whether or not you buy a GM car or truck solely on its merits ○ GM has said that it is going to work on being there for the customer more .
and Hummer car companies GM calls this theory Dealer Network Restructuring .Brand Focusing GM has stated that they are going to cut down on its affiliated brands Focusing on 4 core brands GM has already cut Saturn. Saab.
Wish to cut benefit costs Reduce wages slightly Reduce retired worker benefits Must sacrifice as a group in order to rebuild GM back to a major power in the auto industry By doing this GM can maintain its safety features in the factories Major draw for employees .Cut Down Costs The biggest expense cut GM is talking about deals with the UAW.
Steps to Sustaining Competitive Advantage Go back to innovative thinking GM is one of the leaders in Hydrogen Fuel Cell Technology However has made no effort to put in its cars or trucks Cost GM over 2 billion dollars Look for new blue oceans Get the jobs done that need to get done by implementing good to great thinking .
long term option for GM… .What Should GM Do? Given GM’s financial standings and the inability for the UAW and GM to redo out-of-date contracts. there is only one viable.
The Midwest would be hit the hardest.Bankruptcy This would be the most massive Chapter 11 Bankruptcy ever filed in the world. suffering massive job and retiree benefit losses HOWEVER .
Bankruptcy GM can use chapter 11 Bankruptcy to rewrite all of its labor contracts with the UAW Would be able to close plants and cut benefits Could get rid of excess brands Close down dealerships GM is able to do this because it will receive lawsuit protection .
Labor Contracts The biggest supporting reason for Chapter 11 bankruptcy is the ability to completely reorganize and redo all of its labor contracts with the UAW GM could either redo or completely eliminate all of its 30 year old labor contracts with the unwavering UAW without the threat of lawsuits from its employees. Allow GM to renegotiate with all of its suppliers .
500 dealerships in America (whereas Toyota has 1.Dealerships and Plants Another major source of debt comes from GM’s dealership network There are over 7.500) that carry 7 brands (whereas Toyota only has 2) .
under UAW contract.Dealerships and Plants GM would also face lawsuits from its current workers for breaking labor contracts for closing plants GM is forced. to provide its employees full pay and benefits EVEN IF the plant has been closed and those workers have no work to do .
.Dealerships and Plants In Chapter 11. This would allow GM to redo all of its labor negotiations to correct this problem. GM can sit down and get rid of any dealership if chooses without the threat of penalties and to close plants and/or destroy brands without any lawsuits being filed against them.
GM can significantly reduce its operating costs while simultaneously generating revenue from its automotive sales Bankruptcy will also. under federal protection promised by President Obama.Keep on Truckin’ Another argument for the filing of Chapter 11 bankruptcy is that the company will NOT stop making cars or nor will it fail to not support its award winning warranties During this time of bankruptcy. not affect GM vehicle warranties or service parts .
and pension plans that need to be addressed and reassessed .Finally Most viable option for GM is to declare Chapter 11 bankruptcy GM is under way too many obligations that were put in place over 30 years ago and is faced with way too much debt and costs in healthcare. benefits.
.Finally The future of GM has the potential to be very strong if its new leadership can take charge and jump from a level 2 or 3 leader to a Level 5 Leadership. This level 5 leadership is vital for the future of GM and its continual presence in America.
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