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• VISION Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. • MISSION We will be the trendsetters in evolving delivery format • CORE VALUE Indian-ness • CORPORATE CREDO Re-write rules and retain values
FUTURE GROUP FOR?? .
you need to shout louder than rest’ • ‘Rewrite rules of the game’ • ‘Merchandise Driven’ • Keeping family income in mind • Understanding customer behavior • Size .to success…… • ‘Mind to Market’ • ‘To be heard.Strategies…….
vegetables . Home town – a large format home solutions store.a chain of fashion. . Collection I – selling home furniture products.a chain of seamless destination malls. Food bazaar . Futurebazaar.com– online shopping portal.a supermarket chain.FORMATS UNDER PANTALOON RETAIL The group’s flagship company pantaloon retail operates a clutch of formats :Pantaloon. fruits etc.daily usable edibles like grains . E zone – electronics segment. Central. destination Big bazaar.
Ltd and Everstone Capital Advisors Pvt. • Three things important for a futurebazaar consumer are price. . selling the full range of merchandise available in its retail stores. access and convenience. Ltd. • Venture capitalists Sherpalo India Advisors Pvt. there are four who go offline and buy at stores.Business Model • Futurebazaar.com is the digital commerce arm of Future Group • Shop online or on phone. • A year-and-a-half ago it was re-launched as a deals site following an independent pricing strategy in the physical stores and online. • For every consumer who goes online and shops. • Online sales to contribute 10-15% of the group’s retail revenue in the next couple of years.
woman. kids. . etc.Major Categories • • • • • • • • Home & Living Bed & Bath Kitchen & Dining Appliances Entertainment Office Sports & Outdoor Sub classification-man.
The process of selling • • • • • • Shop by Category Shop by Brand Shop by Discount Shop by Price Tele shopping Divert to Bigbazaar.com .
being an online channel uses the Mental –Stimulus Approach mainly focusing on AIDAC approach Attention. Action. Advantages. Benefits. Desire. Value . Interest.Sales Approach Future Bazar. Satisfaction FABV approach Features.
Credibility Visibility Matrix Future bazaar .
Relationship Strategy Future bazaar Exhibits a Transactional Relationship with its customers due to the following Reasons GOAL Time Frame Offering Number of Customers Sell Products Short Standardized Many .
under a single umbrella .Channel Dynamics • Vertical Marketing Systems(VMS) Future bazaar acts as a common platform for providing goods to customers by integrating various Brands from various manufactures .
Distribution Strategy Business unit with Resources Low Control over Channels Future Bazaar High High ITC Low FMCG Amway .
Sales Closing Techniques • Direct Closing • Mingled with a bit of Intimidation technique Post Sales Services • Feedback Forms • Customer Complaint Cell • Store Locater .
Features • Never miss a deal (Register to get alerts) • Sign up (customer database and reduction in shopping time) • Search products (convenience) • Mycart (multiple shopping in one go) • Payback (Customer loyalty points) • New arrivals (To give the fresh feeling) • Popular deals (Gregarious by nature) .
Features (cont…) • You may like (Personal psychological patterns and comparisons) • Today’s deals (current offers) • Bulk purchase (special gifts to lure wholesalers) • Shipping time (decision making is easier) • Go to top (easy navigation) • Sellers (Promotion to attract brands and sellers along with reference of present one) • Wishlist (bookmark for shopping) .
com .Reduction of non financial burden • • • • • • • • • • Specifications Users reviews Live chat assistance Pay using EMI 15 day warranty Manufacturer’s warranty Checkout secured by Thawte latest SSL Technology Track order Contact points (+91 922-222-1947) customerservice@futurebazaar.
(for reference and identification both within and outside the organization) .Sales Process • • • • • • • Product to cart Quantity Proceed to payment Facebook login or email id Shipping address Secure payment Order no.
Payment options • • • • • • Credit/Debit Card Net banking Credit card EMI (aaj udhar kal nakad) CoD Payback Gift Vouchers(business model eGV) .
smaller inventory risk. higher cost. • In the last six months have sold to 532 tier-3 towns • 2000+ cities and 8000+ pin codes .Logistics in futurebazaar.com • Warehouses are fulfilment centres — fulfilling single orders. • About 60 per cent of orders come from top 10 cities. items. maintained by Amarex • Mother warehouse in Mumbai outskirts and several smaller processing centres across India • Work with third-party logistics partners for home delivery. • 10 per cent of sales spent on logistics cost.
• On e-commerce. West Bengal. • For Future bazaar.Logistics (cont…) • In Mumbai. within two days. and Uttar Pradesh. only a few hundred supply for the e-tailing space.000 vendors across the country. the deliveries can happen overnight or. At the other extreme are — Kolkata. about 25 per cent of business happens on cash-on-delivery basis (limited for lighter items) . there is maximum demand for electronic goods. Out of those. Delhi. • Future Group sources from about 30. Bangalore.
Promotions • • • • • • • • E-gift voucher Theme merchandise – feel Japan Clearance sale-Loot (monthly) Rewarding Fridays-2x points Blogs.occasions TV and newspaper advertisements .networking of users Donate online-charity Home makeover.
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